Experience

Pal Communication

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Aug 2020 - Present

  ▪ Reporting directly to the CEO and overseeing a team of 5 marketing professionals responsible for developing and executing integrated marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. ▪ Developed and currently manages over 50 websites, overseeing all aspects of design, development, and maintenance. ▪ Manage an allocated monthly advertising budget of $30,000+, developing and executing strategic campaigns to maximize ROI, drive customer acquisition, and meet client objectives. ▪ Develop and execute email marketing campaigns with automation and customer journeys. ▪ Collaborate with cross-functional teams, including designers, writers, developers, and project managers, to ensure seamless execution of marketing campaigns and initiatives. Show less



The Edge, A Leader's Magazine

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Director Of Marketing And Development

  • Sep 2018 - Aug 2020

  • Managing an in-house marketing and design team to develop tailor-made solutions based on my omni-directional strategies for brand awareness and growth. • Completely redesigned website with a focus on UX, resulting in an ongoing increase in traffic, average session duration, and lowered the bounce rate. • Digitalized the publication by launching a digital magazine platform, increasing inbound traffic (58%), online subscription base (80%), and recurring revenue (30%). Implementing SEO strategies for improving online presence and creating the top 5 landing pages to use as a primary inbound leads funnel for B2B. • Implementing marketing strategies to grow online subscriptions to 100, 000+ across North America. Managing Facebook, Instagram and Google ad campaigns to convert businesses to advertisers. Show less



GizModern

• Toronto, Canada Area

• Marketing Director

  • Aug 2016 - Sep 2018

  ▪ Established brand awareness with marketing campaigns by connecting with clients and affiliates to produce marketable content for publishing. ▪ Created an affiliate program that generated a gross sale of $17,652 USD in the first month via ShareASale. ▪ Managed 200+ affiliates in a B2B context by providing instructions on promotional steps. ▪ Developed marketing campaigns for Facebook, Instagram, Pinterest and Twitter that grew to have more than 200, 000 followers. ▪ Provided marketing reports on environmental scans and target demographics to benefit future campaigns. Show less



Backercity

• Markham, Ontario, Canada

• Marketing Manager

  • Sep 2015 - Aug 2016

  ▪ Redesigned BackerCity's Website. Implemented a new payment system that generated a revenue of $10,000+ USD in the first month by offering promotional services to Kickstarter and Indiegogo campaigns. ▪ Connected with various industry representatives to develop marketing and promotional campaigns for their Kickstarter projects. ▪ Scheduled calls with clients and partners to provide them with feedback and assistance on changes that are beneficial to their campaign. ▪ Redesigned BackerCity's Website. Implemented a new payment system that generated a revenue of $10,000+ USD in the first month by offering promotional services to Kickstarter and Indiegogo campaigns. ▪ Connected with various industry representatives to develop marketing and promotional campaigns for their Kickstarter projects. ▪ Scheduled calls with clients and partners to provide them with feedback and assistance on changes that are beneficial to their campaign.



Globalfaces Direct

• Canada
• Fundraising
• 100 - 200 Employee

• Marketing Coordinator

  • Feb 2015 - Sep 2015

  ▪ Reached out to potential donors to provide them with flexible plans to support Sunnybrook Hospital and St. John's Rehabilitation center. ▪ Implemented marketing campaigns and strategies to grow the subscription base. ▪ Attended daily meetings to establish fundraising goals and worked on team building exercises. ▪ Provided training to new fundraisers. ▪ Reached out to potential donors to provide them with flexible plans to support Sunnybrook Hospital and St. John's Rehabilitation center. ▪ Implemented marketing campaigns and strategies to grow the subscription base. ▪ Attended daily meetings to establish fundraising goals and worked on team building exercises. ▪ Provided training to new fundraisers.



Coalition Greenwich (a division of CRISIL)

• United States
• Financial Services
• 400 - 500 Employee

• Marketing Coordinator

  • Sep 2014 - Feb 2015

  ▪ Conducted quantitative consumer and business surveys across Canada. Connecting banking institutions with their customer base. ▪ Represented TD bank to collect customer experience data for analysis. ▪ Conducted quantitative consumer and business surveys across Canada. Connecting banking institutions with their customer base. ▪ Represented TD bank to collect customer experience data for analysis.