Natalie Chew
Director of Marketing and Communications at Wilma Technologies Inc.- Claim this Profile
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Bio
Brian McAuley
I managed Natalie while she was Marketing Manager for QHR Software. When she was hired into the role, no marketing had taken place for some time. There was a significant gap of time between the previous marketing manager, and when she arrived. She was new to the healthcare software industry and she was required to not only learn the industry, but had to also build a marketing plan from scratch. She assessed what had been attempted in the past, the market opportunity, and built a plan. Her plan encompassed both inbound and outbound campaigns, trade show selection and planning, web updates and SEO audits, updating collateral, negotiating with outside vendors for lead generation teleprospecting, Webinars, as well as investigating marketing automation solutions. She also had to work with Salesforce.com for the first time, where the data had been neglected for several years. She had inherited a difficult task, having to market client server software in a mature market. She rose to the challenge and within several months started hitting her stride. She was always positive and a delight to work with. Natalie brought creativity to the role in wanting to try new things. She really took her job to heart and put her all into it. She was always looking into new technologies and innovative ways to upgrade how QHR markets. In every job, attitude is everything. Natalie brought her best to QHR, and worked really well with others to generate new leads and revenue for the company. I would welcome the opportunity to work with Natalie again.
John Hunt
Natalie Peter's is standard by which I measured other business contacts. Natalie was instrumental in equipping our air traffic control facility; her work was key to our national ranking (#1) ... incredibly smart, talented and a professional manager!
Brian McAuley
I managed Natalie while she was Marketing Manager for QHR Software. When she was hired into the role, no marketing had taken place for some time. There was a significant gap of time between the previous marketing manager, and when she arrived. She was new to the healthcare software industry and she was required to not only learn the industry, but had to also build a marketing plan from scratch. She assessed what had been attempted in the past, the market opportunity, and built a plan. Her plan encompassed both inbound and outbound campaigns, trade show selection and planning, web updates and SEO audits, updating collateral, negotiating with outside vendors for lead generation teleprospecting, Webinars, as well as investigating marketing automation solutions. She also had to work with Salesforce.com for the first time, where the data had been neglected for several years. She had inherited a difficult task, having to market client server software in a mature market. She rose to the challenge and within several months started hitting her stride. She was always positive and a delight to work with. Natalie brought creativity to the role in wanting to try new things. She really took her job to heart and put her all into it. She was always looking into new technologies and innovative ways to upgrade how QHR markets. In every job, attitude is everything. Natalie brought her best to QHR, and worked really well with others to generate new leads and revenue for the company. I would welcome the opportunity to work with Natalie again.
John Hunt
Natalie Peter's is standard by which I measured other business contacts. Natalie was instrumental in equipping our air traffic control facility; her work was key to our national ranking (#1) ... incredibly smart, talented and a professional manager!
Brian McAuley
I managed Natalie while she was Marketing Manager for QHR Software. When she was hired into the role, no marketing had taken place for some time. There was a significant gap of time between the previous marketing manager, and when she arrived. She was new to the healthcare software industry and she was required to not only learn the industry, but had to also build a marketing plan from scratch. She assessed what had been attempted in the past, the market opportunity, and built a plan. Her plan encompassed both inbound and outbound campaigns, trade show selection and planning, web updates and SEO audits, updating collateral, negotiating with outside vendors for lead generation teleprospecting, Webinars, as well as investigating marketing automation solutions. She also had to work with Salesforce.com for the first time, where the data had been neglected for several years. She had inherited a difficult task, having to market client server software in a mature market. She rose to the challenge and within several months started hitting her stride. She was always positive and a delight to work with. Natalie brought creativity to the role in wanting to try new things. She really took her job to heart and put her all into it. She was always looking into new technologies and innovative ways to upgrade how QHR markets. In every job, attitude is everything. Natalie brought her best to QHR, and worked really well with others to generate new leads and revenue for the company. I would welcome the opportunity to work with Natalie again.
John Hunt
Natalie Peter's is standard by which I measured other business contacts. Natalie was instrumental in equipping our air traffic control facility; her work was key to our national ranking (#1) ... incredibly smart, talented and a professional manager!
Brian McAuley
I managed Natalie while she was Marketing Manager for QHR Software. When she was hired into the role, no marketing had taken place for some time. There was a significant gap of time between the previous marketing manager, and when she arrived. She was new to the healthcare software industry and she was required to not only learn the industry, but had to also build a marketing plan from scratch. She assessed what had been attempted in the past, the market opportunity, and built a plan. Her plan encompassed both inbound and outbound campaigns, trade show selection and planning, web updates and SEO audits, updating collateral, negotiating with outside vendors for lead generation teleprospecting, Webinars, as well as investigating marketing automation solutions. She also had to work with Salesforce.com for the first time, where the data had been neglected for several years. She had inherited a difficult task, having to market client server software in a mature market. She rose to the challenge and within several months started hitting her stride. She was always positive and a delight to work with. Natalie brought creativity to the role in wanting to try new things. She really took her job to heart and put her all into it. She was always looking into new technologies and innovative ways to upgrade how QHR markets. In every job, attitude is everything. Natalie brought her best to QHR, and worked really well with others to generate new leads and revenue for the company. I would welcome the opportunity to work with Natalie again.
John Hunt
Natalie Peter's is standard by which I measured other business contacts. Natalie was instrumental in equipping our air traffic control facility; her work was key to our national ranking (#1) ... incredibly smart, talented and a professional manager!
Experience
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Wilma Technologies Inc.
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Canada
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Internet Marketplace Platforms
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1 - 100 Employee
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Director of Marketing and Communications
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May 2022 - Present
Wilma is the first membership-based, Women Driving Women ride hailing service in Canada. Founded by Wilma CEO - Terri Phipps and the SVP of Partnerships - Mary Morrison, we are dedicated to the empowerment and safety of women - wives, daughters, sisters, mothers, and girlfriends, AND to the women who will be economically empowered by driving them safely. By signing up, members are not only making an investment towards their peace of mind, but they are also supporting well-paying jobs for other females and helping to foster a community of female empowerment. We welcome (and are an ally for) all female riders that identify as non-binary or transgender.
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Natalie Chew - Marketing Consulting
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Advertising Services
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Founder
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Aug 2020 - Present
I give busy CEOs/Founders custom, high level marketing plans and execution strategies for their startups that drive cost-effective leads, build brand value, and most importantly,...GIVE THEM THEIR TIME BACK. 🙌⏳As an overworked and overwhelmed CEO/Founder, you don't have the time, resources, or knowledge to quickly acquire viable leads and increase the value of your brand to grow your business. I provide confidence and peace of mind with your marketing efforts so you can focus on your business. I work to get your startup profitable quickly, by properly identifying your marketing challenges and defining goals and execution tactics to get results: I add jet fuel to our marketing engine! 🚀By implementing focused strategies you'll also increase your lifetime customer value and decrease acquisition costs.I GOT CHEW!
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Cheeky Monkey Media
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Canada
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Software Development
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1 - 100 Employee
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Marketing Strategist
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Mar 2021 - Jul 2022
At Cheeky Monkey Media, we're focused on extending the life, value, and ROI of websites. We help our clients manage the evolution of their digital presence, while continuing to enhance their existing web properties through ongoing web management and maintenance services.We guide organizations that are passionate about connecting with their communities on a journey. Together, we work with clients to grow their online presence, upgrade their technologies, and improve their digital marketing strategies - all through an iterative program of ongoing development and services.
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TONIT
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Director
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Jun 2018 - Oct 2019
Tonit helps riders connect with other riders, share motorcycle-related content, map and track riding experiences, and stay safer on the road. It has successfully grown its community very quickly and has an incredible group of engaged, active motorcycle enthusiasts. We’re not just a motorcycle app for riders to connect on, but a company that lives for the thrill of the ride. We are riders helping riders, building a community to make the most out of our motorcycle lifestyle. There is passion put into every aspect of the product to connect with the passion of every user. Download the free app now @ www.tonit.com
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INhouse Video
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Canada
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Media Production
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1 - 100 Employee
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Director of Marketing
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May 2016 - Jan 2018
You know you need video, so let INhouse help! Our services offer video strategy, production, publication, and promotion that increases audience engagement and lead generation using video. We're a faster and cheaper extension of your marketing team, helping you to differentiate your business and stand above the noise of the digital online landscape.
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Project Manager
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May 2016 - Jan 2018
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HuStream Technologies Inc.
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Canada
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Online Audio and Video Media
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Marketing Manager
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Aug 2013 - Feb 2014
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QHR Technologies
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Canada
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Technology, Information and Internet
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300 - 400 Employee
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Marketing Manager
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Nov 2011 - Dec 2012
- Develop impactful targeted marketing campaigns to drive new business in existing and new client groups, including execution of product launches- Create, execute and manage lead generation programs, exceeding campaign targets- Implement, manage & report to senior management on the effectiveness of strategies/campaigns as related to corporate growth plans- Create and manage collateral, advertising and promo materials (print, online, trade shows)- Build online campaigns, web site, use of digital/social media to increase brand awareness- Budget setting and control, including measurement and return on investment- Manage and support all team/department marketing initiatives and leverage as needed to meet quarterly and annual goals- Manage activities with PR, press and marketing communications agencies- Market research - competitor products & other industry trends- Assist Sales Reps to fill gaps and help execute against territory plans
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STR-SpeechTech Ltd.
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Canada
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Aviation & Aerospace
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1 - 100 Employee
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Manager - Business Development, Sales and Marketing
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1998 - 2011
- Effective communications liaise between internal and external stakeholders, from working with senior leadership on strategic initiatives to planning and negotiating with outside agencies, partners and clients;- Devised, implemented and managed lead generation and reporting programs;- Generated and grew key account relationships, including planning, prioritizing and completing complex projects under aggressive deadlines;- Employed technical marketing skills to create and edit corporate brochures, product fact sheets, press releases, advertisements and website content - resulting in significant global growth and recognition of corporate/brand image;- Secured successful contracts through well-crafted proposals and presentations;- Planned and promoted presence at trade shows, industry and product launch events;- Performed customer/market research and analysis to identify and capitalize on unmet market needs, resulting in corporate growth in new markets, online marketing and web presence;- Developed strategic business plans, marketing budgets and sales forecasts;- Initiated, grew and maintained relations with media channels - respected spokesperson for industry publications and analysts;- Utilized industry applicable social media outlets to increase client and prospect relations;
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Marketing Coordinator
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2004 - 2007
- Responsible for all company sales and marketing efforts- Planned, coordinated and exhibited products and technologies at trade shows- Created branding programs for new and existing products- Researched and analyzed competitive product offerings in terms of features, benefits and pricing to properly position our products in the market- Designed, managed and executed the re-launch of corporate web site- Implemented website tracker program to generate visitor statistics and improve website flow
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Product Specialist
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1998 - 2003
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Education
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2000 - 2002
University of Northern British Columbia
BComm, Marketing -
1996 - 1998
Camosun College
Business, Marketing
Community
