CEO & Founder

• May 2019 - Present

We are building a new mobile app. Slice is a new way for everyday consumers to take control of their data and make money. Companies make billions each year by collecting data about consumers, but the consumer doesn’t see any of that money, even though it’s their data being used. What if consumers could get their share of this money? What if consumers could decide how their data was used? Slice looks at permissioned consumer data and sends tailor-made offers based on the… Show more We are building a new mobile app. Slice is a new way for everyday consumers to take control of their data and make money. Companies make billions each year by collecting data about consumers, but the consumer doesn’t see any of that money, even though it’s their data being used. What if consumers could get their share of this money? What if consumers could decide how their data was used? Slice looks at permissioned consumer data and sends tailor-made offers based on the consumer’s searches and visits. If they accept an offer to chat, they get paid by the advertiser. This is a whole new way of thinking. If you sign up we’ll make sure you get your Slice. Show less We are building a new mobile app. Slice is a new way for everyday consumers to take control of their data and make money. Companies make billions each year by collecting data about consumers, but the consumer doesn’t see any of that money, even though it’s their data being used. What if consumers could get their share of this money? What if consumers could decide how their data was used? Slice looks at permissioned consumer data and sends tailor-made offers based on the… Show more We are building a new mobile app. Slice is a new way for everyday consumers to take control of their data and make money. Companies make billions each year by collecting data about consumers, but the consumer doesn’t see any of that money, even though it’s their data being used. What if consumers could get their share of this money? What if consumers could decide how their data was used? Slice looks at permissioned consumer data and sends tailor-made offers based on the consumer’s searches and visits. If they accept an offer to chat, they get paid by the advertiser. This is a whole new way of thinking. If you sign up we’ll make sure you get your Slice. Show less

CEO & CTO

• May 2018 - Mar 2019

CTO

• Jan 2018 - Mar 2019

CTO & Head of Product

• Jun 2016 - Aug 2017

Head of Data & Technology

• May 2015 - Jun 2016

MD & CTO

• Nov 2011 - Apr 2016

CTO & CPO and founding member. Winners of the IDEALondon start-up competition 2013 http://www.wired.co.uk/wired-insider/2013/cisco-competition The Social Ad Group was created to apply a level of context to social media, offering a series of solutions to find relevance in the content generated by millions, ready to be used by businesses and brands to influence their consumer's behaviour. These solutions promise to... - Increase traffic and awareness through a new… Show more CTO & CPO and founding member. Winners of the IDEALondon start-up competition 2013 http://www.wired.co.uk/wired-insider/2013/cisco-competition The Social Ad Group was created to apply a level of context to social media, offering a series of solutions to find relevance in the content generated by millions, ready to be used by businesses and brands to influence their consumer's behaviour. These solutions promise to... - Increase traffic and awareness through a new source of content - Generate new or improve existing revenue streams - Integrate targeted and contextual social media in an innovative way The result? We have created a solution that converts around 8X better than standard banner ads. Show less CTO & CPO and founding member. Winners of the IDEALondon start-up competition 2013 http://www.wired.co.uk/wired-insider/2013/cisco-competition The Social Ad Group was created to apply a level of context to social media, offering a series of solutions to find relevance in the content generated by millions, ready to be used by businesses and brands to influence their consumer's behaviour. These solutions promise to... - Increase traffic and awareness through a new… Show more CTO & CPO and founding member. Winners of the IDEALondon start-up competition 2013 http://www.wired.co.uk/wired-insider/2013/cisco-competition The Social Ad Group was created to apply a level of context to social media, offering a series of solutions to find relevance in the content generated by millions, ready to be used by businesses and brands to influence their consumer's behaviour. These solutions promise to... - Increase traffic and awareness through a new source of content - Generate new or improve existing revenue streams - Integrate targeted and contextual social media in an innovative way The result? We have created a solution that converts around 8X better than standard banner ads. Show less

Business Manager & CTO

• Sep 2011 - Apr 2016

This is the same role as the Social Ad Group, both run as separate brands This is the same role as the Social Ad Group, both run as separate brands

Service Management Consultant

• Oct 2012 - Dec 2012

Working closely with the Head of Service Delivery my role was to try to improve the standards of Service Management across the board at NCB and develop the skills of the in house staff. Working closely with the Head of Service Delivery my role was to try to improve the standards of Service Management across the board at NCB and develop the skills of the in house staff.

Consultant

• Feb 2012 - Oct 2012

Digital Strategy Consultant at Brilliant Noise Digital Strategy Consultant at Brilliant Noise

Technology Director

• Feb 2010 - Mar 2012

Development and presentation of LBi’s strategic technology points of view and supporting materials, including the production of technology roadmaps for implementation of for clients delivering B2C and B2B publishing platforms, e-commerce platforms, search platforms, airline booking engines, CRM implementations as well as bespoke service integration. Development of relationships within the technology organisations of key clients whilst also having the ears of CTOs/heads of technology and… Show more Development and presentation of LBi’s strategic technology points of view and supporting materials, including the production of technology roadmaps for implementation of for clients delivering B2C and B2B publishing platforms, e-commerce platforms, search platforms, airline booking engines, CRM implementations as well as bespoke service integration. Development of relationships within the technology organisations of key clients whilst also having the ears of CTOs/heads of technology and marketing teams for LBi’s Global and local (MENA) clients. Delivery of technology solutions for MENA clients by running local and international teams based out of LBi’s Dubai, London, India and Italian offices. Teams vary in size from 2 man tech teams to 20 man teams for large projects. Manage partnerships with Software and Hardware vendors including EPiServer, Fatwire, Adobe (Day Software), Microsoft, Oracle, SDL, Open Text and many others. Show less Development and presentation of LBi’s strategic technology points of view and supporting materials, including the production of technology roadmaps for implementation of for clients delivering B2C and B2B publishing platforms, e-commerce platforms, search platforms, airline booking engines, CRM implementations as well as bespoke service integration. Development of relationships within the technology organisations of key clients whilst also having the ears of CTOs/heads of technology and… Show more Development and presentation of LBi’s strategic technology points of view and supporting materials, including the production of technology roadmaps for implementation of for clients delivering B2C and B2B publishing platforms, e-commerce platforms, search platforms, airline booking engines, CRM implementations as well as bespoke service integration. Development of relationships within the technology organisations of key clients whilst also having the ears of CTOs/heads of technology and marketing teams for LBi’s Global and local (MENA) clients. Delivery of technology solutions for MENA clients by running local and international teams based out of LBi’s Dubai, London, India and Italian offices. Teams vary in size from 2 man tech teams to 20 man teams for large projects. Manage partnerships with Software and Hardware vendors including EPiServer, Fatwire, Adobe (Day Software), Microsoft, Oracle, SDL, Open Text and many others. Show less

Web Manager

• Oct 2008 - Feb 2010

Revamp the role of the internal web function for the largest conference and exhibitions company in the Middle East. Currently Managing the department which operates over 450 websites including e-commerce, social networking, brochure-ware and search based websites. The revamp involves the following key areas: Re-build the entire web infrastructure Team size and structure Process driven delivery Enhanced Content Management System Social Media New revenue… Show more Revamp the role of the internal web function for the largest conference and exhibitions company in the Middle East. Currently Managing the department which operates over 450 websites including e-commerce, social networking, brochure-ware and search based websites. The revamp involves the following key areas: Re-build the entire web infrastructure Team size and structure Process driven delivery Enhanced Content Management System Social Media New revenue streams Key achievements Re-organised the department into three functional areas (Design, Development and BAU) Grew the web team from seven to eighteen members of staff Introduction of epiServer CMS with heavily negotiated licensing costs. Social Media Initiatives via existing third party platforms (blogs, social networking and discussion forums). Cost reductions Negotiated a 75% discount on domain name renewals across IIR Replaced an existing email marketing service with an improved product with a 50% reduction in costs saving on average $50,000 a year. Show less Revamp the role of the internal web function for the largest conference and exhibitions company in the Middle East. Currently Managing the department which operates over 450 websites including e-commerce, social networking, brochure-ware and search based websites. The revamp involves the following key areas: Re-build the entire web infrastructure Team size and structure Process driven delivery Enhanced Content Management System Social Media New revenue… Show more Revamp the role of the internal web function for the largest conference and exhibitions company in the Middle East. Currently Managing the department which operates over 450 websites including e-commerce, social networking, brochure-ware and search based websites. The revamp involves the following key areas: Re-build the entire web infrastructure Team size and structure Process driven delivery Enhanced Content Management System Social Media New revenue streams Key achievements Re-organised the department into three functional areas (Design, Development and BAU) Grew the web team from seven to eighteen members of staff Introduction of epiServer CMS with heavily negotiated licensing costs. Social Media Initiatives via existing third party platforms (blogs, social networking and discussion forums). Cost reductions Negotiated a 75% discount on domain name renewals across IIR Replaced an existing email marketing service with an improved product with a 50% reduction in costs saving on average $50,000 a year. Show less

Digital Development Manager

• Mar 2008 - Oct 2008

Digital Development Manager for the Digital Media Department with Haymarket, Member of the Digital Media Operations Board. Managing a team of 9 developers that work across Motoring and Leisure brands such as WhatCar.com, whathifi.com and stuff.tv Introduction of epiServer CMS Social Media Initiatives Organising Team/Department structure Digital Development Manager for the Digital Media Department with Haymarket, Member of the Digital Media Operations Board. Managing a team of 9 developers that work across Motoring and Leisure brands such as WhatCar.com, whathifi.com and stuff.tv Introduction of epiServer CMS Social Media Initiatives Organising Team/Department structure

Development Team Leader

• Mar 2002 - Mar 2008

Development Team Leader the Hair and Travel Groups for Reed Business Information which are currently undergoing web 2.0 initiatives. These initiatives involve building the next generation applications and services within an SOA environment Previously one of the technical team leaders for the core platform development team which is responsible for design and implementation of Reed Business Information’s SOA architecture and implementer of web based solutions across multiple business… Show more Development Team Leader the Hair and Travel Groups for Reed Business Information which are currently undergoing web 2.0 initiatives. These initiatives involve building the next generation applications and services within an SOA environment Previously one of the technical team leaders for the core platform development team which is responsible for design and implementation of Reed Business Information’s SOA architecture and implementer of web based solutions across multiple business units. Lead member of 70 man team that designs develops implements and analyses new technology and applications that guide the individual business unit’s present and future development. The design, development and implementation of business critical systems. Complex and dynamic bespoke solutions for internal business demand. Currently involved designing SOA based applications to enable the delivery of a set of information based services based on Microsoft .Net 3.0 and SQL 2005. Show less Development Team Leader the Hair and Travel Groups for Reed Business Information which are currently undergoing web 2.0 initiatives. These initiatives involve building the next generation applications and services within an SOA environment Previously one of the technical team leaders for the core platform development team which is responsible for design and implementation of Reed Business Information’s SOA architecture and implementer of web based solutions across multiple business… Show more Development Team Leader the Hair and Travel Groups for Reed Business Information which are currently undergoing web 2.0 initiatives. These initiatives involve building the next generation applications and services within an SOA environment Previously one of the technical team leaders for the core platform development team which is responsible for design and implementation of Reed Business Information’s SOA architecture and implementer of web based solutions across multiple business units. Lead member of 70 man team that designs develops implements and analyses new technology and applications that guide the individual business unit’s present and future development. The design, development and implementation of business critical systems. Complex and dynamic bespoke solutions for internal business demand. Currently involved designing SOA based applications to enable the delivery of a set of information based services based on Microsoft .Net 3.0 and SQL 2005. Show less

Senior Analyst

• Apr 2001 - May 2002

Scope of role ------------- At Ecom5 my primary responsibilities included the design and development of server code and databases for the various products. Development Skills ------------------ .Net, MS SQL, XML, XSLT, JavaScript, ASP Classic, VB 6. Database design. Adobe Photoshop. Microsoft Access, MS SQL Server 7 & 2000. Key achievements ---------------- I was part of a team that developed and tested an Electronic Semiconductor Broker tool… Show more Scope of role ------------- At Ecom5 my primary responsibilities included the design and development of server code and databases for the various products. Development Skills ------------------ .Net, MS SQL, XML, XSLT, JavaScript, ASP Classic, VB 6. Database design. Adobe Photoshop. Microsoft Access, MS SQL Server 7 & 2000. Key achievements ---------------- I was part of a team that developed and tested an Electronic Semiconductor Broker tool called ‘Agio’ using Visual Basic, COM+ SQL Server and ASP. Agio is a sophisticated sourcing engine with an industry specific contact management system. Agio allows users and businesses to create the following modules: # Quotations # RFQ’s (Request For Quotation) # Sales & purchase orders # Stock # RMA (Returned Merchandise authorization) # I Defined & built a Help Desk/Bug Tracking system using ASP and SQL Server, this enabled users to… # Developed a faceted search engine I developed an installation package for the deployment of Agio with a one click setup, this involved the use of ADSI to create the website inside IIS with all the correct security permissions pre-selected. Introduced ‘Inductive User Interfaces’ (IUI) into custom written server applications using Microsoft’s guidelines on IUI, this included manual import programs that allowed customers to manually add stock disks into Agio. Was involved in re-designing Agio based on a 3-tiered approach using .Net, allowing the easy modification and addition of code modules and allows the opportunity to have multiple interfaces, e.g. Rich client’s and scaled down interfaces for mobile devices. Show less Scope of role ------------- At Ecom5 my primary responsibilities included the design and development of server code and databases for the various products. Development Skills ------------------ .Net, MS SQL, XML, XSLT, JavaScript, ASP Classic, VB 6. Database design. Adobe Photoshop. Microsoft Access, MS SQL Server 7 & 2000. Key achievements ---------------- I was part of a team that developed and tested an Electronic Semiconductor Broker tool… Show more Scope of role ------------- At Ecom5 my primary responsibilities included the design and development of server code and databases for the various products. Development Skills ------------------ .Net, MS SQL, XML, XSLT, JavaScript, ASP Classic, VB 6. Database design. Adobe Photoshop. Microsoft Access, MS SQL Server 7 & 2000. Key achievements ---------------- I was part of a team that developed and tested an Electronic Semiconductor Broker tool called ‘Agio’ using Visual Basic, COM+ SQL Server and ASP. Agio is a sophisticated sourcing engine with an industry specific contact management system. Agio allows users and businesses to create the following modules: # Quotations # RFQ’s (Request For Quotation) # Sales & purchase orders # Stock # RMA (Returned Merchandise authorization) # I Defined & built a Help Desk/Bug Tracking system using ASP and SQL Server, this enabled users to… # Developed a faceted search engine I developed an installation package for the deployment of Agio with a one click setup, this involved the use of ADSI to create the website inside IIS with all the correct security permissions pre-selected. Introduced ‘Inductive User Interfaces’ (IUI) into custom written server applications using Microsoft’s guidelines on IUI, this included manual import programs that allowed customers to manually add stock disks into Agio. Was involved in re-designing Agio based on a 3-tiered approach using .Net, allowing the easy modification and addition of code modules and allows the opportunity to have multiple interfaces, e.g. Rich client’s and scaled down interfaces for mobile devices. Show less

Web Developer

• Dec 1999 - Apr 2001

Scope of role ------------- Developed web sites to help deliver customer objectives through the development of web based applications / marketing information / e-commerce using predominantly Classic ASP and VB. Developed an in house CMS based on Classic ASP that could be deployed on MS Access or SQL Server from scratch and delivered one of the first WYSIWYG web based editors using Javascript. Began implementing Inductive User Interfaces into custom built CMS to allow non… Show more Scope of role ------------- Developed web sites to help deliver customer objectives through the development of web based applications / marketing information / e-commerce using predominantly Classic ASP and VB. Developed an in house CMS based on Classic ASP that could be deployed on MS Access or SQL Server from scratch and delivered one of the first WYSIWYG web based editors using Javascript. Began implementing Inductive User Interfaces into custom built CMS to allow non technical Business Users to administer content on the website via guided navigation. Delivered first series of mobile websites using WML with striped down and simplified content navigation and distribution. Development Skills ------------------ ASP, HTML, WML, DHTML, Visual Basic, JavaScript, VBScript, CSS, SQL, ADO. Microsoft Access, SQL Server 7. Key achievements ---------------- # Primary responsibilities included meeting with clients to discuss requirements and e-commerce strategies. # Designed and Developed many e-commerce sites for large, medium and small Companies, Including the following # Sony Distribution (http://www.ten-net.com/) # Haynes Publishing # UK Passport Agency (www.ukpa.gov.uk) # http://www.subside.co.uk # http://www.lexautocentres.com # http://www.mi-mortgage.co.uk # http://www.peverel.co.uk # http://www.brentfordfc.co.uk Show less Scope of role ------------- Developed web sites to help deliver customer objectives through the development of web based applications / marketing information / e-commerce using predominantly Classic ASP and VB. Developed an in house CMS based on Classic ASP that could be deployed on MS Access or SQL Server from scratch and delivered one of the first WYSIWYG web based editors using Javascript. Began implementing Inductive User Interfaces into custom built CMS to allow non… Show more Scope of role ------------- Developed web sites to help deliver customer objectives through the development of web based applications / marketing information / e-commerce using predominantly Classic ASP and VB. Developed an in house CMS based on Classic ASP that could be deployed on MS Access or SQL Server from scratch and delivered one of the first WYSIWYG web based editors using Javascript. Began implementing Inductive User Interfaces into custom built CMS to allow non technical Business Users to administer content on the website via guided navigation. Delivered first series of mobile websites using WML with striped down and simplified content navigation and distribution. Development Skills ------------------ ASP, HTML, WML, DHTML, Visual Basic, JavaScript, VBScript, CSS, SQL, ADO. Microsoft Access, SQL Server 7. Key achievements ---------------- # Primary responsibilities included meeting with clients to discuss requirements and e-commerce strategies. # Designed and Developed many e-commerce sites for large, medium and small Companies, Including the following # Sony Distribution (http://www.ten-net.com/) # Haynes Publishing # UK Passport Agency (www.ukpa.gov.uk) # http://www.subside.co.uk # http://www.lexautocentres.com # http://www.mi-mortgage.co.uk # http://www.peverel.co.uk # http://www.brentfordfc.co.uk Show less

Software Engineer

• Jul 1998 - Dec 1999

My responsibilities were to develop bespoke software for use within the defence sector, the main client being the MOD (Ministry of Defence). Developed and tested a Personnel Tracking Systems using Swipe Card Readers and Electronic Tags. This project was an urgent Y2K project that had to be completed in a quick and professional manner, I was in charge of three developers in a team of six to develop and deliver the project. On completion, the project won acclaim throughout the defence… Show more My responsibilities were to develop bespoke software for use within the defence sector, the main client being the MOD (Ministry of Defence). Developed and tested a Personnel Tracking Systems using Swipe Card Readers and Electronic Tags. This project was an urgent Y2K project that had to be completed in a quick and professional manner, I was in charge of three developers in a team of six to develop and deliver the project. On completion, the project won acclaim throughout the defence sector. Was involved with the recruitment team at recruitment fairs. Developed web based applications including, vacancy search application, document search application, information base system for various projects. Created a social bookmarking web application for storing and sharing bookmarks with other users. One of the early adopters of mobile technologies through working on early WAP 1.0 specification with the MOD and worked with WROX press to deliver their first book "Beginning WAP 1.0". Involved with digitization design framework. A project called BOWMAN, which was used to determine the computerization of the British army. Creating demo communications software in the early stages of the project. Show less My responsibilities were to develop bespoke software for use within the defence sector, the main client being the MOD (Ministry of Defence). Developed and tested a Personnel Tracking Systems using Swipe Card Readers and Electronic Tags. This project was an urgent Y2K project that had to be completed in a quick and professional manner, I was in charge of three developers in a team of six to develop and deliver the project. On completion, the project won acclaim throughout the defence… Show more My responsibilities were to develop bespoke software for use within the defence sector, the main client being the MOD (Ministry of Defence). Developed and tested a Personnel Tracking Systems using Swipe Card Readers and Electronic Tags. This project was an urgent Y2K project that had to be completed in a quick and professional manner, I was in charge of three developers in a team of six to develop and deliver the project. On completion, the project won acclaim throughout the defence sector. Was involved with the recruitment team at recruitment fairs. Developed web based applications including, vacancy search application, document search application, information base system for various projects. Created a social bookmarking web application for storing and sharing bookmarks with other users. One of the early adopters of mobile technologies through working on early WAP 1.0 specification with the MOD and worked with WROX press to deliver their first book "Beginning WAP 1.0". Involved with digitization design framework. A project called BOWMAN, which was used to determine the computerization of the British army. Creating demo communications software in the early stages of the project. Show less

Developer

• Aug 1996 - Sep 1997

Web Developer using early web technologies, IE 1, IE 2, Netscape 3+ Built the first ever website for Sunseeker Powerboats. Built a number of websites for various other clients that I cannot remember the name of. Web Developer using early web technologies, IE 1, IE 2, Netscape 3+ Built the first ever website for Sunseeker Powerboats. Built a number of websites for various other clients that I cannot remember the name of.