Experience

Gen Media Partners

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• SVP of Sales

  • May 2019 - Present

  Devon leads some of Gen Media’s best performing, strategic initiatives to include small and unmeasured market revenue growth and agency and new business development. Her understanding and interest in the trends and categories that drive national spot radio sales help her coach client stations on how to maximize their national revenue and opportunity. She is an experienced, energetic and entrepreneurial executive who loves to win.

• VP Operations & Strategic Initiatives

  • Mar 2015 - Present

  Gen Media Partners is an integrated sales and marketing company that connects consumers with advertisers’ brands by leveraging the benefits of the media assets it represents, individually or as part of a multi-platform campaign, across national, regional, and local levels. Gen Media Partners steers the operations of McGavren Guild Media, Local Focus Radio, HRN Media Network, MG Malls, and more. The combined resources of McGavren Guild Media and Local Focus make Gen Media Partners the largest Independent radio representation firm in the U.S., offering advertisers and their agencies a platform of more than 1000 Radio Stations in 330 Markets and 98 percent coverage across the country. With a full suite of cross-media assets, including radio, outdoor, audio, digital, social, experiential, and events, Gen Media Partners breaks through traditional media boundaries and empowers its sales and marketing experts to develop campaigns that drive ROI for advertisers and agencies and deliver revenue to its radio station clients. This new multi-level model for media sales representation is The Gen Media Approach Show less



Local Focus Radio

• VP of Sales and Marketing

  • May 2012 - Mar 2015

  Local Focus Radio proudly champions for independent radio broadcasters who have made a commitment to local content, talent and community. We reject the idea of radio being sold as a commodity-- one size does not fit all. We sell the flavor of a market, not a ranker run. We sell the value the community places on their local, homegrown stations, not CPPs. We promote real radio. We are not just a national rep firm responsible for traditional, transactional selling. We are solution providers for all levels -advertiser, agency and station. We are a national sales force committed to rallying around radio and are always looking for new ways to match up our client's opportunities with our customer's needs. Show less

• VP/ Southern Divisional Manager

  • Oct 2007 - Jun 2012

  Local Focus SE internal captain. Primarily responsible for developing upper level agency relationships, while building strategy and creating opportunity for client stations in small and medium sized markets.



Interep Radio

• Senior Account Manager

  • Sep 2006 - Oct 2007

  Led a multifunctional sales team responsible for over 25 million dollars in billing annually. Partnered with all of Interep's companies to sell value and service to agency customers on behalf of our client stations. Built new business and expanded opportunities with current client roster.

• Account Executive

  • Jan 2004 - Aug 2006

  Primary contact between national sellers and agency buyers. Responsible for pitching multiple market media plans that address market trends and current competitive landscape. Consistent success in generating high share of dollars for station clients while maintaining mutually -beneficial relationships with the agency buyers and upper-level planners and supervisors.



The Varnson Group

• Account Executive

  • Jan 2003 - Jan 2004

  Liaison between client and agency. Maintained familiarity with client's products, services, business culture and competition. Presented campaign plans for approval or modification. Handled budgets and maintained campaign costs. Collected and analyzed sales and consumer data. Reported to clients during and after the campaign. Assessed the effectiveness of the campaign. Liaison between client and agency. Maintained familiarity with client's products, services, business culture and competition. Presented campaign plans for approval or modification. Handled budgets and maintained campaign costs. Collected and analyzed sales and consumer data. Reported to clients during and after the campaign. Assessed the effectiveness of the campaign.



MediaRight International

• Media Buyer

  • Sep 2002 - Jan 2003

  Identified client's target audience. Analyzed market trends, rankers, duplication, TSL, age cell breakouts, programming, and personalities. Negotiated and placed radio buys with media outlets (both local and national) for efficiency and effectiveness. Ensured that all ads ran accurately. Identified client's target audience. Analyzed market trends, rankers, duplication, TSL, age cell breakouts, programming, and personalities. Negotiated and placed radio buys with media outlets (both local and national) for efficiency and effectiveness. Ensured that all ads ran accurately.



Interep Radio

• Marketing & Promotions Associate

  • Sep 2001 - Sep 2002

  Initiative Media Developed promotion-marketing packages for 188 markets from concept through recap, working with sales management at client stations and senior buyers at Initiative Media. Developed market profiles on each of these markets covering economy, demographics, the media landscape, and benefit-analysis of our client stations.

• Sales Assistant

  • Jan 2000 - Aug 2001

  Received company's highest honor, the Chairman's Circle Award for exemplary service in a sales support role. Front-line point of contact between nationwide roster of client stations and agency media buyers. Responsible for ordering and executing broadcast campaigns including added-value promotions and resolving billing discrepancies. Worked with sales staff in developing market research for sales presentations.