Debora Carlson
Technical Writer, Technical Editor, Proposal Writer, Proposal Editor at StrategicHealthSolutions, LLC- Claim this Profile
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Topline Score
Bio
Laure Levin
Deb is so much more than a phenomenal proposal writer. Always professional, thinking strategically, seeking knowledge, guiding others, and patience where others would crumble. I've learned so much from Deb (even if we don't agree on the serial comma) and feel so fortunate to have had the opportunity to collaborate and learn from her.
Chris Bowen
Deb is an exceptional technical / business writer. Deb can combine techinical verbiage with necessary marketing slant resulting in understandable and interesting copy as a backbone to Infogroup proposals. I represent a regular, highly satisfied internal customer of Deb's and will continue to work with her on future critical projects. I highly recommend and endorse Deb's work.
Laure Levin
Deb is so much more than a phenomenal proposal writer. Always professional, thinking strategically, seeking knowledge, guiding others, and patience where others would crumble. I've learned so much from Deb (even if we don't agree on the serial comma) and feel so fortunate to have had the opportunity to collaborate and learn from her.
Chris Bowen
Deb is an exceptional technical / business writer. Deb can combine techinical verbiage with necessary marketing slant resulting in understandable and interesting copy as a backbone to Infogroup proposals. I represent a regular, highly satisfied internal customer of Deb's and will continue to work with her on future critical projects. I highly recommend and endorse Deb's work.
Laure Levin
Deb is so much more than a phenomenal proposal writer. Always professional, thinking strategically, seeking knowledge, guiding others, and patience where others would crumble. I've learned so much from Deb (even if we don't agree on the serial comma) and feel so fortunate to have had the opportunity to collaborate and learn from her.
Chris Bowen
Deb is an exceptional technical / business writer. Deb can combine techinical verbiage with necessary marketing slant resulting in understandable and interesting copy as a backbone to Infogroup proposals. I represent a regular, highly satisfied internal customer of Deb's and will continue to work with her on future critical projects. I highly recommend and endorse Deb's work.
Laure Levin
Deb is so much more than a phenomenal proposal writer. Always professional, thinking strategically, seeking knowledge, guiding others, and patience where others would crumble. I've learned so much from Deb (even if we don't agree on the serial comma) and feel so fortunate to have had the opportunity to collaborate and learn from her.
Chris Bowen
Deb is an exceptional technical / business writer. Deb can combine techinical verbiage with necessary marketing slant resulting in understandable and interesting copy as a backbone to Infogroup proposals. I represent a regular, highly satisfied internal customer of Deb's and will continue to work with her on future critical projects. I highly recommend and endorse Deb's work.
Credentials
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CF APMP, Certified Foundation Member of APMP
Association of Professional Proposal ManagersApr, 2012- Nov, 2024
Experience
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StrategicHealthSolutions
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Technical Writer, Technical Editor, Proposal Writer, Proposal Editor
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Aug 2014 - Present
I provide proposal and editorial support for a company that is focused on ensuring the sustainability of Medicare and Medicaid. I also write internal news stories that appear on the company intranet and provide marketing support for various projects. My key accomplishments include: * Provided writing and editing on 18 proposals * Created 25 articles for The Buzz (the internal, online company newsletter) * Created 25 marketing materials, including marketing plans, PowerPoint presentations, white papers, contract fact sheets, and marketing reports * Averaged 20 Tweets and 16 ReTweets per day on the company Twitter page between 11/12/14 to 9/12/15
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Pharmaceutical Technologies, Inc.
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13660 California Street, Omaha, NE 68154
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Sr. Proposal Writer & Manager
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Apr 2013 - Aug 2014
Achievements include: • Built a centralized database with a hierarchy of folders and 1,400+ pieces of content • Developed a proposal process based on best practices • Created and implemented 6 new proposal templates for various lines of business • Developed a business case about the need for and benefits of a proposal automation system • Introduced a persuasive proposal structure • Wrote the company’s first case study • Introduced a spreadsheet for tracking proposal responses and gathering statistics for improving performance • Introduced proposal tools for streamlining proposal development, including a Proposal Plan Worksheet, Executive Summary Four-Box Template, Bid/No Bid Template, Bid Comparison Matrix, and Integrated Solution Worksheet
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Infogroup
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United States
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Information Services
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300 - 400 Employee
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Senior Proposal Writer
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May 2010 - Mar 2013
• Served as lead writer on over 120 proposals in 2011 that helped close deals worth over $10 million. • Created and implemented proposal processes and standards based on best practices from the Association of Proposal Management Professionals (APMP). • Led implementation and corporate-wide user acceptance for adoption of a Qvidian proposal automation system. • Assisted in building and implementing a centralized proposal team and processes based on best practices for a leading provider of targeted high-value sales and marketing data, customer and market intelligence, and innovative digital engagement solutions with an annual revenue of nearly half a billion dollars. • Expertly converted features to benefits and win strategies to win themes based on a prospect’s pain points objectives. • Created, organized, updated and maintained a corporate-wide proposal content repository, including boilerplate, resumes, product descriptions, graphics, case studies, white papers, and templates. • Created complex automated documents that slashed in half the time it took to generate a customized proposal. Mentored, supported and trained Proposal Coordinators and Writers throughout the organization, and assumed the lead on organizing formal and information training sessions. • Created and maintained corporate-wide graphic and written proposal standards. • Coordinated and prepared proposals for multiple opportunities to ensure high quality standards were met and exceeded. • Worked with Capture Managers, Sales, Subject Matter Experts and Graphic Artists to develop win strategies, win theme statements, executive summaries, and graphics.
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DTN
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Proposal & Documentation Manager / Writer
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Dec 2005 - May 2010
• Built, implemented from the ground up, and managed an enterprise-wide technical documentation process based on best practices from STC. • Wrote and produced end-user documentation, internal technical documentation, and training materials (written, online and video) for five major software products. • Implemented a documentation usability survey and analysis that identified key areas for improvement; also developed a plan to implement the improvements and drove the project to completion. • Collaborated with software developers, business analysts, quality assurance analysts and subject matter experts to create accurate, user-friendly content. • Created and implemented a Documentation Checklist for ensuring accuracy, timeliness, and usability of the documentation. • Implemented a Documentation Version control and archiving system. • Created and implemented a Style Guide to improve formatting and word usage consistency. • Created templates for print, web, mobile, and video documentation. • Managed a successful proposal process that helped achieve a proposal win rate of 93%, generating over $1 million in annual subscription revenue and over $5 million in one-time fees in 2009. • Served as lead writer on proposals for Fortune 500 companies, helping win business from ExxonMobil, ConocoPhillips, and other leading petroleum companies. • Built and implemented from the ground up an enterprise-wide team and proposal process based on best practices for a leading supplier of real-time business information for the energy and petroleum industry with 2009 revenues of $180 million.
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Success Communications
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Council Bluffs, IA
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Business and Technical Writing Consultant
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2002 - 2005
• Wrote proposals for million dollar projects for Election Systems and Software, Omaha, NE, the largest US provider of election systems and support. • Wrote documentation to support a corporate-wide conversion to third-party software for Omnium WorldWide, Omaha, NE, an accounts receivable management company with Fortune 500 clients. • Wrote documentation to support a corporate-wide conversion to SAP for ConAgra Food Services, Omaha, NE, a leading food company with over $550 million in dividends to stockholders in 2004. • Wrote web content for Advanced Computer Engineering Services, San Diego, CA, a software developer with clients in the sports and entertainment industry, including Fox Sports and the Academy Awards.
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eOne Group
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3738 S 149th Street, Omaha, NE 68144
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E-Commerce Documentation Manager & Senior Technical Writer
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Jun 2001 - May 2002
• Wrote and managed technical documentation for a software developer and IBM / Linux partner in the $600 billion e-business market. Clients included Tommy Hilfiger, Omaha Steaks, and BIC Graphics. • Wrote a web page designer’s guide that helped clients implement e-commerce software and increase their e-business revenues by over 400%. • Wrote SDLC documentation, requirements, white papers, specifications, proposals, case studies, brochures, corporate profiles, proposals, and web content. • Collaborated on documentation with systems analysts, programmers, testers, and business analysts.
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CSG
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United States
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Software Development
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700 & Above Employee
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Senior Technical Writer
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1998 - 2001
• Provided technical documentation support to an international provider of telecommunication services with revenues of $476 million. • Facilitated a million-dollar corporate-wide interface re-engineering project by documenting design meetings, plans, and integration procedures. • Wrote and produced design documentation, user manuals, internal system guides, and Visio flow charts. • Created and produced an administrative user’s manual to support infrastructure changes. • Provided technical documentation support to an international provider of telecommunication services with revenues of $476 million. • Facilitated a million-dollar corporate-wide interface re-engineering project by documenting design meetings, plans, and integration procedures. • Wrote and produced design documentation, user manuals, internal system guides, and Visio flow charts. • Created and produced an administrative user’s manual to support infrastructure changes.
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Data Documents
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Omaha, NE
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Documentation Manager/Writer
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1996 - 1998
• Created user documentation, online help, and technical training materials for an international provider of office supplies, business forms, and forms management systems. • Streamlined the Preferred Buyout process and implemented ordering controls by designing an online database search tool to provide access to 2,000-plus vendor records. • In three months, completely rewrote and reformatted a 300-page user's manual for an online forms ordering system to make it more user-friendly and accurate. Also wrote online help. • Co-developed and participated in multi-media sales presentations.
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Education
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1978 - 1980
Drake University
BA, English -
1975 - 1977
Iowa State University
Did not earn a degrees., Chemical Engineering -
1971 - 1975
Ames Senior High School
High School Diploma, Liberal Arts and Sciences/Liberal Studies
Community
