Experience

School of Business and Economics at Sonoma State University

• United States
• Higher Education
• 1 - 100 Employee

• Communication and Marketing Lead

  • Jan 2022 - Present



Parallel Flight Technologies

• United States
• Airlines and Aviation
• 1 - 100 Employee

• Head of Business Operations

  • Jan 2020 - Jul 2020

  COVID interuption COVID interuption



Santa Cruz Mountains Winegrowers Association

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Executive Director

  • Dec 2018 - Mar 2020

  Regional Wine Marketing Organization's FoundationCreated, planned, implemented and evaluated the Winegrower’s major fundraising event - the Silicon Valley Wine Auction from ideation to successful completion - launched in 2015.Developed the Silicon Valley Wine Auction strategic fundraising plan, including market potentials, goal setting, objectives, strategies, evaluation.Built a fundraising chair committee of KOL’s to solicit donors with giving goals of up to $100k.Managed volunteer recruitment, supported orientation and training.Raised over $4.1M by fifth year of event partnership. Show less

• Executive Director

  • Sep 2012 - Dec 2018

  Regional Wine Marketing OrganizationLed development and implementation of brand positioning, growth strategy and marketing plan. Partnered with winery and associate members on communications directive for increased awareness.Conducted continuous evaluations of market trends to stay current on consumer and competitor strategies.Oversaw ongoing market research that targeted key customer demographics and used information to proactively adjust new brand positioning strategy and future marketing plans.Devised and introduced leading-edge digital marketing, social media and SEO strategies.Managed a diverse team of four staff members and three consultants.Worked with the Board of Directors to establish, refine and continually improve strategic plan. Co-developed with Board yearly budget and prudently managed organization's resources driving strategies and tactics leading to sequential revenue and contribution growth.Continually fostered strong, effective working relationships with stakeholders and the community.Responsible for 7x growth of budget in 6 years.Increased customer base by 100%. Show less



Mendocino Winegrape and Wine Commission

• United States
• Beverage Manufacturing

• Executive Director

  • Feb 2011 - Jul 2012

  Regional Wine and Winegrower Marketing Organization Managed overall strategic vision and operational responsibilities for MWWC programs, expansion, and execution of its primary Mission to enhance consumer, trade, media and key opinion leaders awareness and perception of quality winemaking and grape growing in the Mendocino County AVA. Highlights include creating and launching a new and improved Taste of Mendocino in San Francisco, (in partnership with Visit Mendocino) which garnered the attention of 800 trade and media from the Bay Area in June 2011. Launched a successful Taste of Place familiarity tour with approximately 30 members of the trade from around the nation May, 2012. "One of the best things Mendocino Winegrape and Wine Commission has ever done for the region". Zac Robinson, Owner, Husch Vineyard. Show less



Magnanimus Wine Group

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing and Events

  • Jul 2008 - Feb 2011

  Marketing and Event Manager of an artisanal producer of earth friendly fine wines. Created, developed, implemented and managed all aspects of the marketing plan, projects and budget. Oversight of monitoring and reporting on all marketing activity and results. Worked closely with media and PR agency. Coordinated and implemented tours as well as developed and managed all event logistics. Marketing and Event Manager of an artisanal producer of earth friendly fine wines. Created, developed, implemented and managed all aspects of the marketing plan, projects and budget. Oversight of monitoring and reporting on all marketing activity and results. Worked closely with media and PR agency. Coordinated and implemented tours as well as developed and managed all event logistics.



GBTA | Global Business Travel Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Regional Manager Europe

  • Jun 2007 - Aug 2008

  A global non-profit association dedicated in being the leading voice in the business travel industry by providing education, membership development and networking opportunities to executives in the industry. Managed the overall strategic vision and operational responsibilities for GBTA EMEA. With a team of 5, discovered, created and implemented engaging educational programming and networking opportunities across eight regions for 550 members. A global non-profit association dedicated in being the leading voice in the business travel industry by providing education, membership development and networking opportunities to executives in the industry. Managed the overall strategic vision and operational responsibilities for GBTA EMEA. With a team of 5, discovered, created and implemented engaging educational programming and networking opportunities across eight regions for 550 members.