Estela Bernardes
Chief Operations Officer at Vianews- Claim this Profile
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Topline Score
Bio
LinkedIn User
Na HP, a Estela foi a primeira gerente a contratar um estagiário surdo e posteriormente um funcionário cadeirante. Foi uma vivência incrível. Através desta iniciativa da Estela ambos tiveram a oportunidade de crescimento profissional e desenvolvimento de carreira em outras áreas da Cia. A Estela é um exemplo de profissiona e de ser humano. Foi uma horna ter atuado com ela no processo de inclusao de pessoas com deficiência na HP.
Juarez Zortea
Estela is a great professional. Understand value sales, partner value proposition and is very good with customers. A passionate professional.
Robson Del Fiol
When I met Estela I had just started at IBM and was looking for a mentor within the organization and had the opportunity to participate in some lunches where she was present and after some interactions I realized that she had a very rich experience and a willingness to help other professionals . We became friends and she became one of the great mentors of my career I every had. I trust her a lot and I believe in her ability to bring together talent around her and her innovating problem solving capacity.
LinkedIn User
Na HP, a Estela foi a primeira gerente a contratar um estagiário surdo e posteriormente um funcionário cadeirante. Foi uma vivência incrível. Através desta iniciativa da Estela ambos tiveram a oportunidade de crescimento profissional e desenvolvimento de carreira em outras áreas da Cia. A Estela é um exemplo de profissiona e de ser humano. Foi uma horna ter atuado com ela no processo de inclusao de pessoas com deficiência na HP.
Juarez Zortea
Estela is a great professional. Understand value sales, partner value proposition and is very good with customers. A passionate professional.
Robson Del Fiol
When I met Estela I had just started at IBM and was looking for a mentor within the organization and had the opportunity to participate in some lunches where she was present and after some interactions I realized that she had a very rich experience and a willingness to help other professionals . We became friends and she became one of the great mentors of my career I every had. I trust her a lot and I believe in her ability to bring together talent around her and her innovating problem solving capacity.
LinkedIn User
Na HP, a Estela foi a primeira gerente a contratar um estagiário surdo e posteriormente um funcionário cadeirante. Foi uma vivência incrível. Através desta iniciativa da Estela ambos tiveram a oportunidade de crescimento profissional e desenvolvimento de carreira em outras áreas da Cia. A Estela é um exemplo de profissiona e de ser humano. Foi uma horna ter atuado com ela no processo de inclusao de pessoas com deficiência na HP.
Juarez Zortea
Estela is a great professional. Understand value sales, partner value proposition and is very good with customers. A passionate professional.
Robson Del Fiol
When I met Estela I had just started at IBM and was looking for a mentor within the organization and had the opportunity to participate in some lunches where she was present and after some interactions I realized that she had a very rich experience and a willingness to help other professionals . We became friends and she became one of the great mentors of my career I every had. I trust her a lot and I believe in her ability to bring together talent around her and her innovating problem solving capacity.
LinkedIn User
Na HP, a Estela foi a primeira gerente a contratar um estagiário surdo e posteriormente um funcionário cadeirante. Foi uma vivência incrível. Através desta iniciativa da Estela ambos tiveram a oportunidade de crescimento profissional e desenvolvimento de carreira em outras áreas da Cia. A Estela é um exemplo de profissiona e de ser humano. Foi uma horna ter atuado com ela no processo de inclusao de pessoas com deficiência na HP.
Juarez Zortea
Estela is a great professional. Understand value sales, partner value proposition and is very good with customers. A passionate professional.
Robson Del Fiol
When I met Estela I had just started at IBM and was looking for a mentor within the organization and had the opportunity to participate in some lunches where she was present and after some interactions I realized that she had a very rich experience and a willingness to help other professionals . We became friends and she became one of the great mentors of my career I every had. I trust her a lot and I believe in her ability to bring together talent around her and her innovating problem solving capacity.
Experience
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Vianews
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Brazil
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Public Relations and Communications Services
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1 - 100 Employee
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Chief Operations Officer
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May 2017 - Present
Designing and implementing business operations; Establishing policies that promote company culture and vision; Overseeing operations of the company and the work of executives Designing and implementing business operations; Establishing policies that promote company culture and vision; Overseeing operations of the company and the work of executives
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Sales Impact | spin of ITM Channel Marketing
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São Paulo Area, Brazil
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Business Development Director
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Jul 2016 - Sep 2017
Worked as main executive consultant to design customized services for attend IT companies and needs from of demand generation and channel management service solutions. Worked as main executive consultant to design customized services for attend IT companies and needs from of demand generation and channel management service solutions.
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ITM Channel Marketing
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Brazil
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Advertising Services
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100 - 200 Employee
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Business Development Director
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Feb 2015 - Jun 2016
Worked as Business Development for Rackspace (#1 Global Cloud Services Company) being responsible from prospecting new channels and monitoring market trends to help internal business tatic and strategic decisions. Worked as Business Development for Rackspace (#1 Global Cloud Services Company) being responsible from prospecting new channels and monitoring market trends to help internal business tatic and strategic decisions.
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STATO INTOO - Consulting
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Brazil
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Human Resources Services
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300 - 400 Employee
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Vice President
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Mar 2013 - Sep 2014
At Mariaca, I were responsible for leading sales growth opportunities in the regional offices and for driving sales for the outplacement, recruitment and leadership development and governance areas. At Mariaca, I were responsible for leading sales growth opportunities in the regional offices and for driving sales for the outplacement, recruitment and leadership development and governance areas.
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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High Volume Sales Director
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Jan 2011 - Nov 2012
Generated STG (Solution Technology Group) and SWG (Software) sales coverage plan with focus on less complex products and short sales cycle processes. The restructuring dealt with the segregation of the sales functions and brand specialists by product line, due to internal change management sales system view and processes.
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Business Development Executive
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Mar 2009 - Feb 2011
Responsible for internal due diligence of IBM resources across the hardware products, software products groups and a select of IT services offering. Act as counsellor of brand executive team, promoting changes at business partners rules of engagement aligned with geographic expansion initiative.
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Positivo Tecnologia
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Brazil
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Technology, Information and Internet
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700 & Above Employee
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Partner Sales Director
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Apr 2008 - Mar 2009
Start UP of Corporate business unit, due to consulting, management and implementation of new routes to market to Positivo Informatica enter at small and medium business marketplace at country. Start UP of Corporate business unit, due to consulting, management and implementation of new routes to market to Positivo Informatica enter at small and medium business marketplace at country.
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Sales & Marketing Director
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Nov 2002 - Feb 2008
Route-to-market responsibility, product market share growth oriented focusing continuous improvement execution, current and new channels´ attraction and retention through the management of solid commercial rules, policies, processes and best practices in IT industry.Took the responsibility to rebuild & regain the first position in IT market of major Printing and Imaging System product categories such as all-in-one ink jet machines, color laser jet printers and develop a new route to market to plotters (large format printers) after Hewlett Packard and Compaq merger transition. Show less
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Market & Channel Business Development Manager
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Nov 1999 - Nov 2002
Prepared customer segmentation study by IT Budget and verticals & channel capacity plan to support sales growth plan target for next 3 years from that. Had been launched a formal channel partner relationship marketing program to IT market. The sales revenue targets were 25% above that plan.
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Product Marketing Manager
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Nov 1997 - Nov 1999
Launched new storage devices such like: (CD-R / CD-RW writers, back up tape devices and auto-loaders tape devices and robots) positioning the company as leader at portable devices (CD writers) and 2# place in back up tape devices.
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Services Sales Representative
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Nov 1996 - Nov 1997
Sold service portfolio products at major HealthCare & Telecom named accounts. Had been achieved all sales target in reference customers from Medical area.
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Market Development Manager
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May 1994 - Nov 1996
Implementation of new HealthCare sales plan considering a medical reference sites in United States and Latino America countries. Had been implemented ERP and infra-structure solutions such as network design and implementation, software and system application, networking infrastructure and financial solutions within International & local partners.
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Intercomp Company
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Analista
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1992 - Apr 1994
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Education
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UNM Anderson School of Management
Extensão Universitária, Administração e Negócios -
Fundação Armando Álvares Penteado
Mestrado em Administração de Empresas, administração executiva -
Fundação Getulio Vargas
GV PEC - Gestão de Projetos, Administração e Negócios -
Universidade Mackenzie
Data Processing, Data Processing