Experience

Sports Conditioning and Rehabilitation (SCAR)

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Director, Operations and Marketing

  • Apr 2016 - Apr 2023

  Orange, CA Operations and Performance Improvement: • Develop innovative programs and services to increase revenue and enhance patient/client experiences and outcomes • Establish front office and clinical staff KPI goals and ensure achievement • Recruit, hire, and onboard all staff and independent contractors • Develop staff via role modeling, coaching, motivating, and goal setting • Manage 17 direct reports, including schedules, counseling, evaluations • Partner with clinical providers… Show more Operations and Performance Improvement: • Develop innovative programs and services to increase revenue and enhance patient/client experiences and outcomes • Establish front office and clinical staff KPI goals and ensure achievement • Recruit, hire, and onboard all staff and independent contractors • Develop staff via role modeling, coaching, motivating, and goal setting • Manage 17 direct reports, including schedules, counseling, evaluations • Partner with clinical providers to evaluate and enhance care delivery • Empower front office staff to diagnose and fix process bottlenecks • Ensure compliance with federal and state laws and regulations Business Development and Marketing: • Manage CRM/engagement platform to reactivate patients • Establish and evolve digital marketing tactics to leverage our brand • Facilitate and respond to patient and client reviews on Google, Yelp, and Facebook, and other sites - increased positive Google reviews by 92% • Create, curate, and manage on-site and off-site content, advertising, social media, messaging, and SEO - increased views, leads, engagement by 75% • Deploy email marketing campaigns - increased open and click rates by 45% • Nurture partnerships with physicians and other referral sources • Build relationships with sports organizations and athletics programs • Share patient satisfaction and outcomes measures with key stakeholders Show less



Independent Consultant

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Healthcare Consultant

  • Feb 2011 - Apr 2016

  Orange County, California Area Provided strategic planning, project leadership, performance improvement, content development, social media management, professional athlete pre-season physical screenings, and accreditation preparation services. Clients included National Exercise and Sports Trainers Association (NESTA), Developing Athleticism, SPEED, Wexford University, and the Anaheim Ducks professional hockey team



Chapman University

• United States
• Higher Education
• 700 & Above Employee

• Clinical Professor

  • Jan 2005 - Feb 2011

  Orange, CA • Instructed undergraduate athletic training courses: – Clinical Diagnosis of Lower Extremity Injuries, Rehabilitation of Musculoskeletal Injuries – Pharmacology, General Medical Conditions, Healthcare Administration – Prevention and Treatment of Athletic Injuries, Introduction to Athletic Training – All levels of clinical labs • Built relationships with professional sports teams and secured high profile affiliated clinical sites • Coordinated and… Show more • Instructed undergraduate athletic training courses: – Clinical Diagnosis of Lower Extremity Injuries, Rehabilitation of Musculoskeletal Injuries – Pharmacology, General Medical Conditions, Healthcare Administration – Prevention and Treatment of Athletic Injuries, Introduction to Athletic Training – All levels of clinical labs • Built relationships with professional sports teams and secured high profile affiliated clinical sites • Coordinated and supervised student clinical education experiences at local professional sports venues • Facilitated and assisted with the program's successful CAATE re-accreditation • Assisted with the placement of more than 70 students in clinical rotations each semester • Interviewed and evaluated prospective students for program admission • Authored and revised program policies and procedures • Managed all program internal and external communications and marketing materials • Coached graduating seniors on interview tactics; organized and conducted mock interviews • Conducted faculty visits to affiliated clinical sites. Show less



MemorialCare Health System, Anaheim Memorial Medical Center

• Manager, Marketing And Public Relations

  • Jan 2002 - Jun 2007

  Anaheim, CA • Managed public relations activities for a 224-bed not-for-profit community hospital • Cultivated and pitched patient, staff, and hospital success stories to gain more than $750K in positive publicity • Coached physicians, executives, and hospital staff in effective media communications • Developed a consortium of clinical staff to serve as speakers/expert interview subjects • Served as hospital's Public Information Officer - responded to media inquiries, trained in crisis… Show more • Managed public relations activities for a 224-bed not-for-profit community hospital • Cultivated and pitched patient, staff, and hospital success stories to gain more than $750K in positive publicity • Coached physicians, executives, and hospital staff in effective media communications • Developed a consortium of clinical staff to serve as speakers/expert interview subjects • Served as hospital's Public Information Officer - responded to media inquiries, trained in crisis communications • Facilitated patient safety initiatives and supported Joint Commission hospital accreditation preparation via the development of employee and physician education campaigns • Managed all aspects of internal and external publications, print materials, and advertising • Developed hospital and service line website content and managed intranet employee microsites • Wrote speeches and prepared presentations for hospital executives and physician leaders Show less



Disneyland Resort

• United States
• Entertainment
• 700 & Above Employee

• Head Athletic Trainer, Injury Prevention Program Coordinator

  • Jun 1995 - Jun 2001

  Anaheim, CA • Established the theme park’s first Athletic Training program. • Provided on-site athletic training services to more than 1,000 Disneyland cast members. • Reduced occupational injury claims in the Entertainment Division by over 50% within just four months. • Collaborated with stage managers, choreographers, and other team members to decrease injuries. • Developed and implemented effective and efficient intervention and risk management programs. • Conducted functional… Show more • Established the theme park’s first Athletic Training program. • Provided on-site athletic training services to more than 1,000 Disneyland cast members. • Reduced occupational injury claims in the Entertainment Division by over 50% within just four months. • Collaborated with stage managers, choreographers, and other team members to decrease injuries. • Developed and implemented effective and efficient intervention and risk management programs. • Conducted functional movement assessments and new cast member screenings. • Designed a research study to determine the efficacy of a mandatory cast warm-up program. • Coordinated athletic training schedules for multiple venues and supervised staff. • Controlled program budget; generated utilization and injury trend reports. • Delineated policies and procedures, clinical pathways and staff competencies. • Presented inservice education to Disneyland physicians and allied health professional staff. • Trained and oriented new staff members. Show less



Western High School

• United States
• Higher Education
• 1 - 100 Employee

• Head Athletic Trainer

  • 1993 - 1995

  Anaheim, CA • Provided comprehensive high quality health care services to diverse populations of student athletes. • Developed emergency policies and procedures for managing athletic injuries. • Supervised assistant AT and student aides; developed and coordinated student volunteer program. • Created injury prevention education programs for athletes, coaches and parents. • Collaborated in the development and implementation of a computerized athletic injury tracking system. • Trained and… Show more • Provided comprehensive high quality health care services to diverse populations of student athletes. • Developed emergency policies and procedures for managing athletic injuries. • Supervised assistant AT and student aides; developed and coordinated student volunteer program. • Created injury prevention education programs for athletes, coaches and parents. • Collaborated in the development and implementation of a computerized athletic injury tracking system. • Trained and certified coaching staff in CPR and first aid. Show less