Antonella D'Alessio
Mobile marketing and advertising teacher at Cappiello - Accademia d'Arte e Comunicazione- Claim this Profile
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Bio
LinkedIn User
Antonella, is a highly motivated and passionate professional of the Internet marketing world. She's very knowledgable on the whole value chain, from publishers to advertisers, end users and targets, making the digital marketing effective. Moreover, she knows very well all the leverages of mobile marketing, from the browsing to the App, and LBS adv.
LinkedIn User
Antonella is a great professional with a deep knowledge in online and social media world. Working in Pantea, she showed herself as a real specialist. Antonella is extremely determined and focused on her work, so she will be a great asset for any company. She is a professional marketing and social campaign planner and a good content writer, and she is also a skilled communicator. It is a great pleasure to work with her.
LinkedIn User
Antonella, is a highly motivated and passionate professional of the Internet marketing world. She's very knowledgable on the whole value chain, from publishers to advertisers, end users and targets, making the digital marketing effective. Moreover, she knows very well all the leverages of mobile marketing, from the browsing to the App, and LBS adv.
LinkedIn User
Antonella is a great professional with a deep knowledge in online and social media world. Working in Pantea, she showed herself as a real specialist. Antonella is extremely determined and focused on her work, so she will be a great asset for any company. She is a professional marketing and social campaign planner and a good content writer, and she is also a skilled communicator. It is a great pleasure to work with her.
LinkedIn User
Antonella, is a highly motivated and passionate professional of the Internet marketing world. She's very knowledgable on the whole value chain, from publishers to advertisers, end users and targets, making the digital marketing effective. Moreover, she knows very well all the leverages of mobile marketing, from the browsing to the App, and LBS adv.
LinkedIn User
Antonella is a great professional with a deep knowledge in online and social media world. Working in Pantea, she showed herself as a real specialist. Antonella is extremely determined and focused on her work, so she will be a great asset for any company. She is a professional marketing and social campaign planner and a good content writer, and she is also a skilled communicator. It is a great pleasure to work with her.
LinkedIn User
Antonella, is a highly motivated and passionate professional of the Internet marketing world. She's very knowledgable on the whole value chain, from publishers to advertisers, end users and targets, making the digital marketing effective. Moreover, she knows very well all the leverages of mobile marketing, from the browsing to the App, and LBS adv.
LinkedIn User
Antonella is a great professional with a deep knowledge in online and social media world. Working in Pantea, she showed herself as a real specialist. Antonella is extremely determined and focused on her work, so she will be a great asset for any company. She is a professional marketing and social campaign planner and a good content writer, and she is also a skilled communicator. It is a great pleasure to work with her.
Experience
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Cappiello - Accademia d'Arte e Comunicazione
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Italy
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Business Skills Training
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1 - 100 Employee
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Mobile marketing and advertising teacher
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May 2020 - Present
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Instal
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Italy
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Advertising Services
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1 - 100 Employee
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VP of Business Operations at Instal
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Sep 2017 - Aug 2021
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VP of Marketing & Sales
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Dec 2013 - May 2020
Instal is a mobile user acquisition network for publishers and advertisers focused on apps and games. We connect mobile advertisers looking to acquire users from high quality traffic with publishers willing to efficiently monetize their mobile traffic. Activities:- Technical and commercial integration of new partners, like brand, publishers and ad-network;- Relationship management of acquired client;- Negotiation of campaigns, focusing on the pricing and the marketing performance;- Growth the partnership by matching the needs of the customers with top performance of the campaigns;- Management of the monthly billing process with the partners;- Sales and marketing team supervisioning;
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Nana Bianca
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Italy
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Network Partner Account
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Jul 2013 - Dec 2014
Freapp is the most popular app for the discovery of free apps. Activities:- Scouting of new partners like ad-network and brand;- Negotiation of campaigns;- Monitoring of the performance of the campaings;- Management of the monthly billing process. Freapp is the most popular app for the discovery of free apps. Activities:- Scouting of new partners like ad-network and brand;- Negotiation of campaigns;- Monitoring of the performance of the campaings;- Management of the monthly billing process.
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Marketing & Communication Responsible
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Jun 2011 - Jun 2013
- Benchmark and competitors monitoring;- Product Marketing (Ad server, Software for tracking and reporting of mobile and wed advertising campaign, CMS for mobile sites);- Project management on mobile and web advertising market place;- Trafficking for mobile and web display campaign;- Management of Mobile Marketing campaign (direct sms and e-mail, qr code and landing page mobile for couponing and data gathering);- Sales assistance: pre-sales and post-sales;- Corporate communication and event planning.
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MCM&Partners
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Italy
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Information Services
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Web marketing specialist
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Jan 2010 - May 2011
- SEO and SEM strategy;- SEO copywriting;- Keyword advertising campaign (Google AdWords);- Web analysis- Making up of corporate blog- Support on event planning - SEO and SEM strategy;- SEO copywriting;- Keyword advertising campaign (Google AdWords);- Web analysis- Making up of corporate blog- Support on event planning
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Web marketing assistant
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Jul 2009 - Dec 2009
- Campaign Planning of web marketing for Aula365, e-learning portal- Buzz and viral marketing campaign planning- Making up of a blog concerning e-learninng - Campaign Planning of web marketing for Aula365, e-learning portal- Buzz and viral marketing campaign planning- Making up of a blog concerning e-learninng
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EKHO
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Italy
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Advertising Services
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1 - 100 Employee
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Web marketing assistant
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Jun 2009 - Dec 2009
- Project of mobile sites' look & feel - Sales presentations- Corporate communication - Project of mobile sites' look & feel - Sales presentations- Corporate communication
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Web content manager assistant
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Jul 2008 - Sep 2008
- Copy SEO oriented- Managing content- Metadata- Monitoring of sites ranking- Supporting of marketing activities - Copy SEO oriented- Managing content- Metadata- Monitoring of sites ranking- Supporting of marketing activities
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Education
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2007 - 2009
Università di Pisa
Master's degree, Sistemi e Progetti di Comunicazione -
2003 - 2006
Università degli Studi di Napoli 'L'Orientale'
Bachelor's degree, Filosofia e Comunicazione -
2021 - 2022
Università degli Studi eCampus
Laurea magistrale (LM-14), Letteratura, lingua e cultura italiana -
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Liceo Scientifico E. Amaldi
