Senior Product Manager

• Dec 2022 - Present

Senior Product Manager - Payments and Support Experience

• Mar 2021 - Oct 2022

Creditas is one of the largest fintechs in Latin America.Owner of the payment journey, our mission is to boost usage indicators of the Creditas application by increasing payment methods and solving usability problems.Owner of the customer support journey, promoting continuous improvements in service channels (voip, chat and email).Responsible for strategic indicators that look at operational cost reduction, customer acquisition cost improvement (CAC) and customer repurchase processes. I use continuous discovery techniques, with a usability testing process with our customers, promoting the resolution of real pains.In the period of one year we managed to increase two stars in the PlayStore and in the Apple Store.

Group Product Manager - Portfolio Management

• Mar 2020 - Feb 2021

Locaweb is the leader in website hosting in Brazil and offers a complete portfolio of internet services focused on the success of its customers.Team structuring of Locaweb Products, creation of knowledge base and career leveling of the team formed by ten Product Managers. In this period we managed to achieve a strong product group, giving great impact to the customer and the business throughout 2020, the year of the IPO of Locaweb Group. Focus on product culture with maintenance of backlogs, good results for OKRs, and good results for the entire organization.Directly managed relationship with Locaweb Group VPs and Directors.Owner of the hosting products journey integration strategy to achieve the organization's upsell, crossel and repetition KPIS.

Product Manager - Customer Journey Strategy

• Jul 2018 - Feb 2020

Owner of the Customer Journey Strategy, ensuring that customers are able to pay, repurchase and use integrated hosting services to increase their business.Defined the Product vision with a focus on self-service to reduce operating costs and boost usability metrics.Used A/B testing to validate product improvements and drive the company's strategic KPIs.Used quantitative and qualitative insights (Analytics, Usability tests) in product discovery to define customer problems and business opportunities.

Product Manager - Consultant

• Apr 2015 - Jul 2018

Concrete Solutions is a Brazilian consultancy specialized in the use of Lean and Agile methodologies in the development of mobile solutions and web applications based on cloud computing.During this I’ve worked as a Product Manager consultant in the RDI Software. Our mission was to rebuild the world's largest fast food product ecosystem, transforming legacy product technology by improvement at a customer's journey experience. Looking at the new customer journey, we were able to achieve an excellent delivery that was adhered to in the five continents, leveraging the product from the point of view of operational efficiency, making the implementation of a new store cheaper.

Project Manager | Scrum Master

• Oct 2014 - Apr 2015

Bemind is a software design and development studio, located in the largest technology hub in Brazil.Team management using agile methodology for application and platform development.Direct contact with Product Managers and customers to create roadmaps and structuring releases. Direction of Scrum ceremonies and strong performance in removing impediments from the team. Bemind is a software design and development studio, located in the largest technology hub in Brazil.Team management using agile methodology for application and platform development.Direct contact with Product Managers and customers to create roadmaps and structuring releases. Direction of Scrum ceremonies and strong performance in removing impediments from the team.

Project Manager

• Oct 2013 - Jul 2014

SODET is a design and technology services startup.Management of the development of portals, intranets and applications.Coordination of customer training to use the CMS independently.Direct contact with customers, suppliers and development teams. SODET is a design and technology services startup.Management of the development of portals, intranets and applications.Coordination of customer training to use the CMS independently.Direct contact with customers, suppliers and development teams.

Project Assistant | Scrum Master

• Feb 2013 - Oct 2013

Supporting the implementation of agile management methodologies - Scrum and Kanban. Management of website maintenance demands with monitoring of development and delivery.Email Marketing team management.

Project Demand Traffic

• Dec 2011 - Jan 2013

Control of receipt, negotiation of digital projects and allocation of resources, maintaining effective communication between the managers of the units in Recife, São Paulo and Rio de Janeiro. Extraction of weekly and monthly reports to ensure the release, in an internal system, of the hours worked by the entire unit.