Christina Savva
Senior Business Analyst / Controller at SIDES- Claim this Profile
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German Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Katharina Irniger (Plonka)
I have worked with Christina in my previous profession as a Director of Sales & Marketing at Rocco Forte Hotel de Rome, Berlin. It was a true pleasure to work with Christina based on her understanding of luxury sales and revenue management. Due to her profound strategic and analytical approach as well as her luxury hotel experience in competitive markets such as London and Berlin, Christina has a dedicated focus on strengthening the organisation's positioning and revenue targets in order to become market leader. Because of her acquired knowledge of data and trend analysis, her understanding of the overall organisation (Operations, Sales & Marketing etc) as well as her team-player approach, she was able to make well thought-out decisions and did not hesitate to take risks, if needed. I am delighted to recommend and endorse Christina for her skills and personality, and can only wish her best of continued success in her future endeavours. I hope and wish to work with Christina again in the near future.
Christiane Schmidt
Christina is a very knowledgeable person to work with. She is interested in things that go above and beyond the job description and wants to learn new things. Her expertise in revenue management is high and she is dynamic in her approach to numbers, statistics and reports. In our business meetings she was always engaged and it is a pleasure to work with her.
Katharina Irniger (Plonka)
I have worked with Christina in my previous profession as a Director of Sales & Marketing at Rocco Forte Hotel de Rome, Berlin. It was a true pleasure to work with Christina based on her understanding of luxury sales and revenue management. Due to her profound strategic and analytical approach as well as her luxury hotel experience in competitive markets such as London and Berlin, Christina has a dedicated focus on strengthening the organisation's positioning and revenue targets in order to become market leader. Because of her acquired knowledge of data and trend analysis, her understanding of the overall organisation (Operations, Sales & Marketing etc) as well as her team-player approach, she was able to make well thought-out decisions and did not hesitate to take risks, if needed. I am delighted to recommend and endorse Christina for her skills and personality, and can only wish her best of continued success in her future endeavours. I hope and wish to work with Christina again in the near future.
Christiane Schmidt
Christina is a very knowledgeable person to work with. She is interested in things that go above and beyond the job description and wants to learn new things. Her expertise in revenue management is high and she is dynamic in her approach to numbers, statistics and reports. In our business meetings she was always engaged and it is a pleasure to work with her.
Katharina Irniger (Plonka)
I have worked with Christina in my previous profession as a Director of Sales & Marketing at Rocco Forte Hotel de Rome, Berlin. It was a true pleasure to work with Christina based on her understanding of luxury sales and revenue management. Due to her profound strategic and analytical approach as well as her luxury hotel experience in competitive markets such as London and Berlin, Christina has a dedicated focus on strengthening the organisation's positioning and revenue targets in order to become market leader. Because of her acquired knowledge of data and trend analysis, her understanding of the overall organisation (Operations, Sales & Marketing etc) as well as her team-player approach, she was able to make well thought-out decisions and did not hesitate to take risks, if needed. I am delighted to recommend and endorse Christina for her skills and personality, and can only wish her best of continued success in her future endeavours. I hope and wish to work with Christina again in the near future.
Christiane Schmidt
Christina is a very knowledgeable person to work with. She is interested in things that go above and beyond the job description and wants to learn new things. Her expertise in revenue management is high and she is dynamic in her approach to numbers, statistics and reports. In our business meetings she was always engaged and it is a pleasure to work with her.
Katharina Irniger (Plonka)
I have worked with Christina in my previous profession as a Director of Sales & Marketing at Rocco Forte Hotel de Rome, Berlin. It was a true pleasure to work with Christina based on her understanding of luxury sales and revenue management. Due to her profound strategic and analytical approach as well as her luxury hotel experience in competitive markets such as London and Berlin, Christina has a dedicated focus on strengthening the organisation's positioning and revenue targets in order to become market leader. Because of her acquired knowledge of data and trend analysis, her understanding of the overall organisation (Operations, Sales & Marketing etc) as well as her team-player approach, she was able to make well thought-out decisions and did not hesitate to take risks, if needed. I am delighted to recommend and endorse Christina for her skills and personality, and can only wish her best of continued success in her future endeavours. I hope and wish to work with Christina again in the near future.
Christiane Schmidt
Christina is a very knowledgeable person to work with. She is interested in things that go above and beyond the job description and wants to learn new things. Her expertise in revenue management is high and she is dynamic in her approach to numbers, statistics and reports. In our business meetings she was always engaged and it is a pleasure to work with her.
Credentials
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Tableau for Data Science
UdemyAug, 2021- Nov, 2024 -
Learning Data Analytics
LinkedInJun, 2018- Nov, 2024 -
Google Analytics for Beginners
-Nov, 2018- Nov, 2024
Experience
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SIDES
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Germany
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Software Development
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1 - 100 Employee
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Senior Business Analyst / Controller
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May 2022 - Present
- Defining company KPIs, data requirements and reporting framework - Creating self-service dashboards, regular and ad-hoc analyses for Marketing, Sales, Customer Success, Finance, C-Level and investors - Modelling fact and dimensional tables in cloud data warehouse - Validating, standardising and documenting data input methods - Designing new product and pricing structure for sales, onboarding and billing automation - Defining company KPIs, data requirements and reporting framework - Creating self-service dashboards, regular and ad-hoc analyses for Marketing, Sales, Customer Success, Finance, C-Level and investors - Modelling fact and dimensional tables in cloud data warehouse - Validating, standardising and documenting data input methods - Designing new product and pricing structure for sales, onboarding and billing automation
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Secret Escapes
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United Kingdom
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Travel Arrangements
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300 - 400 Employee
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Senior Commercial Analyst Global
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May 2021 - Apr 2022
- Produced regular trading reports, ad-hoc analyses and self-service dashboards- Presented insights with recommendations to global stakeholders- Built spreadsheet models for strategic planning and sales target definition- Implemented team project management tool
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Planning & Trading Insights Manager D/A/CH
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Apr 2019 - Apr 2021
- Monitored supply performance and customer demand to maximise trading- Defined quarterly sales targets by product and region- Created scaleable interdepartmental processes and workflows- Proposed and managed E-Commerce Coordinator role
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Planning & Trading Analyst D/A/CH
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May 2018 - Mar 2019
- Automated and standardized KPI reporting- Relaunched trading KPIs during hypergrowth year- Defined trading campaign strategy, resulting in 29% campaign revenue growth- Implemented external market intelligence tool
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HQ revenue
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Germany
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IT Services and IT Consulting
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1 - 100 Employee
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Business Development
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Jan 2018 - Apr 2018
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Rocco Forte Hotels
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United Kingdom
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Hospitality
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700 & Above Employee
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Director of Revenue Management
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Sep 2015 - Oct 2017
- Introduced new pricing strategies across all business segments - Achieved record growth in rooms revenue (+12%) and market share (+4%) - Developed forecast model to support financial and operational planning - Produced and presented annual rooms revenue budget - Managed reservations team of 4 FTEs (generating 54% of rooms revenue) - Designed suite sales incentive scheme to drive average daily rate (ADR) - Conducted regular revenue management trainings - Introduced new pricing strategies across all business segments - Achieved record growth in rooms revenue (+12%) and market share (+4%) - Developed forecast model to support financial and operational planning - Produced and presented annual rooms revenue budget - Managed reservations team of 4 FTEs (generating 54% of rooms revenue) - Designed suite sales incentive scheme to drive average daily rate (ADR) - Conducted regular revenue management trainings
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Maybourne
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United Kingdom
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Hospitality
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100 - 200 Employee
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Revenue Manager
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Jun 2013 - Aug 2015
- Drove pricing strategy for Claridge's securing record performances- Produced weekly rooms revenue forecast and annual budget- Initiated new suite category and oversaw project until launch- Hosted regular strategy meetings for senior management
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Assistant Revenue Manager
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Apr 2012 - May 2013
- Automated entire rooms revenue reporting structure- Conducted regular market share analysis- Implemented channel manager- Managed online travel agent (OTA) partnerships
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Revenue & Database Executive
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Aug 2010 - Mar 2012
- Managed operational pricing processes for all business segments- Ensured operational feasibility for promotions and campaigns- Monitored data input to establish high level of data quality
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Reservations Sales Consultant
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Nov 2008 - Jul 2010
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The Draycott Hotel
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Reservations, Sales & Events Co-ordinator
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Aug 2007 - Oct 2008
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Kempinski Hotels
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Germany
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Hospitality
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700 & Above Employee
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Receptionist
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Jan 2007 - Jul 2007
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Choice Hotels International
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United States
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Hospitality
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700 & Above Employee
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Receptionist
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Aug 2005 - Dec 2006
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Education
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2021 - 2022
CareerFoundry
Data Analytics Course -
2003 - 2005
Berufsfachschule für Hotelmanagement Pegnitz
Hospitality Administration/Management
Community
