Sophie Goldstein
Digital Strategist at Fig.1 Beauty- Claim this Profile
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Topline Score
Bio
Isabel Calkins Mata
Sophie is an unbelievably talented writer and overall human! She has been a great addition to my team. I especially love her use of creativity and her unique point of view to solve problems strategically and efficiently. She has a strong background in marketing and this has come into play with her work on social media. She not only knows what looks good, but she thinks big picture about all the work she touches. Anyone who works with her is incredibly lucky.
Isabel Calkins Mata
Sophie is an unbelievably talented writer and overall human! She has been a great addition to my team. I especially love her use of creativity and her unique point of view to solve problems strategically and efficiently. She has a strong background in marketing and this has come into play with her work on social media. She not only knows what looks good, but she thinks big picture about all the work she touches. Anyone who works with her is incredibly lucky.
Isabel Calkins Mata
Sophie is an unbelievably talented writer and overall human! She has been a great addition to my team. I especially love her use of creativity and her unique point of view to solve problems strategically and efficiently. She has a strong background in marketing and this has come into play with her work on social media. She not only knows what looks good, but she thinks big picture about all the work she touches. Anyone who works with her is incredibly lucky.
Isabel Calkins Mata
Sophie is an unbelievably talented writer and overall human! She has been a great addition to my team. I especially love her use of creativity and her unique point of view to solve problems strategically and efficiently. She has a strong background in marketing and this has come into play with her work on social media. She not only knows what looks good, but she thinks big picture about all the work she touches. Anyone who works with her is incredibly lucky.
Credentials
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Jodi Glickman on Pitching Yourself
LinkedInJul, 2021- Nov, 2024 -
Customer Experience: Journey Mapping
LinkedInJun, 2021- Nov, 2024 -
Learning Design Sprints
LinkedInJun, 2021- Nov, 2024 -
OneDrive Quick Tips
LinkedInJun, 2021- Nov, 2024 -
Word Essential Training (Office 365/Microsoft 365)
LinkedInJun, 2021- Nov, 2024
Experience
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Fig.1
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United States
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Manufacturing
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1 - 100 Employee
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Digital Strategist
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Sep 2022 - Present
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Her Campus Media
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United States
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Internet Publishing
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500 - 600 Employee
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National Contributing Writer
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Jul 2020 - Oct 2021
Published authentic long form feature articles for Sex & Relationships, Lifestyle, Wellness, Style, and Decor content verticals. Collaborated with editors to develop messaging for audience of college women and Gen Z, met bi-weekly deadlines for monthly publication. Published authentic long form feature articles for Sex & Relationships, Lifestyle, Wellness, Style, and Decor content verticals. Collaborated with editors to develop messaging for audience of college women and Gen Z, met bi-weekly deadlines for monthly publication.
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Excellus BCBS
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United States
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Insurance
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700 & Above Employee
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Customer Experience Intern
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Jun 2021 - Aug 2021
CX Design: Developed new customer journey mapping framework, sold proof of concept to upper management, and piloted in virtual 5-day new product design sprint; Framework adopted as organizational standard. Marketing and Social Media Amplification: Wrote feature article for Medicare Member Newsletter, picked up by BlueCross BlueShield Association blog and later The Democrat and Chronicle, local newspaper with circulation of 82,510. Developed employee writing guide including 20+ templates to support internal and external communications.
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Hirsch Leatherwood
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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Jan 2021 - May 2021
Elevated online executive presence and credibility for CMO of SAP Success Factors, generated social copy with a focus on diversity and inclusion, human experience management, and future of work content areas. Curated content for weekly employee newsletters for key clients Optimizely and SAP Success Factors Elevated online executive presence and credibility for CMO of SAP Success Factors, generated social copy with a focus on diversity and inclusion, human experience management, and future of work content areas. Curated content for weekly employee newsletters for key clients Optimizely and SAP Success Factors
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The Wiress
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United States
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Technology, Information and Internet
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Editorial Director
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Jul 2020 - Oct 2020
Acted as trusted advisor to CEO to conceptualize minimum viable product of weekly newsletter with 80% open rate including brand voice, concept, and editorial department structure. Built and managed five-person editorial team in content strategy meetings and copy editing. Acted as trusted advisor to CEO to conceptualize minimum viable product of weekly newsletter with 80% open rate including brand voice, concept, and editorial department structure. Built and managed five-person editorial team in content strategy meetings and copy editing.
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Washington University in St. Louis
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United States
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Higher Education
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700 & Above Employee
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Undergraduate Research Assistant
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Aug 2019 - Feb 2020
Analyzed ethnographic interview translations to understand transmission patterns, stigma, and behaviors; Identified target audience for localized intervention mechanism. Analyzed ethnographic interview translations to understand transmission patterns, stigma, and behaviors; Identified target audience for localized intervention mechanism.
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University of Rochester
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United States
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Higher Education
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700 & Above Employee
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Research Intern
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Jun 2019 - Aug 2019
Analyzed qualitative epidemiological research using PubMed database, yielding concise lists of articles for meta-analysis. Evaluated findings and made informed recommendations for future research trends and strategies Analyzed qualitative epidemiological research using PubMed database, yielding concise lists of articles for meta-analysis. Evaluated findings and made informed recommendations for future research trends and strategies
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Education
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Washington University in St. Louis
Bachelor of Science - BS, Liberal Arts and Sciences/Liberal Studies