Cristian Martin Saavedra

Business Development Specialist Latam at Welcome Pickups
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency

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Ana Gil Herrera

Cristian es un profesional dinámico y responsable. Genera propuestas de marketing, ventas, y posicionamiento basadas en análisis de datos y con el objetivo de generar impacto, conversión y alcanzar los kpi’s. Su creatividad le permite dar respuestas en el día a día de forma eficiente a los comportamientos del mercado. Tiene un dominio total de herramientas de marketing, de diseño y una gran habilidad para vender. Es sin duda una pieza importante en todo equipo que busque por medio de estrategias y acciones reales, lograr por medio del marketing generar ventas y conversiones.

Luis Alberto Camacho Jaramillo

Conozco a Cristian hace muchos años, estudiamos en la Universidad y participamos en un proyecto emprendimiento el cual nos genero un gran aprendizaje para la vida de ambos. Cristian sobresale por su liderazgo y habilidades de trabajo en equipo. Cuenta con amplia experiencia en el desarrollo de estrategias de marketing, es una persona apasionada por el servicio y lo identifico como alguien responsable y dedicado en su vida personal y profesional.

Antonio Gómez-Aguado Llorente

Trabajador y persona con una ética de trabajo y proactividad insuperable. Ha sido un constante aprendizaje cada día que he trabajado con él. Un ejemplo y una persona a la cual admirar.

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Credentials

  • UX Design: Conceptos Básicos
    Udemy
    Sep, 2022
    - Nov, 2024
  • Management y Selección para la Excelencia
    Decathlon España
    Jul, 2022
    - Nov, 2024
  • Innovation Management (Innovation Associate)
    Global Innovation Management Institute
    Nov, 2018
    - Nov, 2024
  • Marketing Digital
    IAB Spain Formación
    Nov, 2017
    - Nov, 2024

Experience

    • Greece
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Business Development Specialist Latam
      • Sep 2023 - Present

      The role objective is to make Welcome Pickups growth as a international brand and responsable for building and developing close professional business relations with vacation rental companies and affiliates from the travel industry (BnBs, Web Affiliates and bigger affiliates like OTAs, Airlines, etc) and providing them the highest possible service. Being able to understand and communicate the values of digital products, data & technology, the Business Development Specialist is responsible for identifying growth opportunities, managing an efficient sales funnel and increasing our partnerships network (vacation rentals and affiliates) in order to generate revenue, improve profitability and help Welcome grow. Show less

    • Spain
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing and Communication
      • Nov 2022 - Aug 2023

      -Creation of sales strategies for the clients in USA, UK, South America and Arabic zones. -Increase of the channels convertion (Airbnb, Booking, social media) and clients awareness, -Responsable of partnership with brands that make the clients experience upgrade and growth our revenues. -Support to the B2B sales team and it’s contact with companies clients. -Planning of trimestral campaings and develop of all the comunicational design. -Increase the sales in web from the visits and customer journey of the client. Show less

    • Spain
    • Retail
    • 700 & Above Employee
    • Section Manager
      • Sep 2021 - Jul 2022

      -Team leader made up of 9 permanent salespeople and 14 in high season, in charge of organizing their objectives for both human and commercial development, their schedules, missions and generating professional development strategies. I generated with the sales team record figures vs. the pilots of 2021 and 2022 of the section assuming the challenge of raising the VV by 4% vs. 2021 and achieving in the first 6 months a fulfillment of 65% of what was budgeted. -I managed to position the water and snow products section within the top 2 sales of the store, going from an 8% contribution in VV to 15% of the store's total billing. -Member of the data analysis team for Catalonia, where we develop by postal code the areas with the best market potential and create sponsorship strategies based on geolocation, consumption habits and awareness. -Planning and execution of commercial strategies for the water and snow sports section with a positive progression in the first 6 months of 6.7% vs. 2021. Show less

    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Specialist in Marketing and Communications
      • Feb 2021 - May 2021

      Creation of the white label project for the hub and generate new income. Creation of a campaign for sponsorship with the players of the agency and brands in Spain, from the concept to the design of pieces and their execution. Generate commercial and marketing strategies for the sports hub and each of the services provided by the agency. Creation of the white label project for the hub and generate new income. Creation of a campaign for sponsorship with the players of the agency and brands in Spain, from the concept to the design of pieces and their execution. Generate commercial and marketing strategies for the sports hub and each of the services provided by the agency.

    • Colombia
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing & Communications responsable
      • Sep 2018 - Sep 2020

      -Generate strategies for 5 different types of clients and increase the sales of three brands of the holding company: a B2C, a B2B and an E-Commerce. -Creation and directing of strategies to be developed by the design and digital team in all the company's channels, focused on RRSS and web. Management of direct personnel 6 people, indirect 20 people. -Creation of the investment budget for advertising media. We were able to create and generate a distribution of the marketing budget, focusing it on the consumer's advertising needs and consumption, reducing spending by 23% and receiving the same ROI. -Sales growth of 15% in 2019 vs 2018, both digital and face-to-face, in turn the digital community by 35%. -We developed impact strategies and new products that helped the Covid-19 recovery. -Creation of product, service and channel, for government financing project. -Design and execution of campaigns for digital marketing. We generate growth in the digital communities (RRSS) of the brands by 20%, followers and organic interaction by 100%. Digital channels became the first source of income in all three models. Show less

    • Primary and Secondary Education
    • 1 - 100 Employee
    • Marketing and Communication Coordinator
      • Aug 2016 - Sep 2018

      Design and execution of marketing strategies for all the school's communication media, focusing the KPI’s on the growth of enrollment year by year (growth of 5% in the last year). We also take care of the content plan, design of pieces and administration of social networks where we achieved a growth of 10% in followers on Facebook versus 4% that our competitors grew in a period of 1 year and a half. Recognition for good performance and positive impacts in the year achieving a higher salary promotion. Show less

    • Colombia
    • Automotive
    • 700 & Above Employee
    • Marketing Project Management Intern (SAP)
      • Jan 2016 - Aug 2016

      Planning of strategies for the adoption of internal changes in the company such as the inclusion of SAP, where we had to find a way that would be a positive system for everyone, managing the human group as consumers. Process market research information for Honda Motos Colombia. Planning of strategies for the adoption of internal changes in the company such as the inclusion of SAP, where we had to find a way that would be a positive system for everyone, managing the human group as consumers. Process market research information for Honda Motos Colombia.

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Graphic Designer
      • Dec 2014 - Jan 2015

      Adapt key visual from global brand, to the market in Colombia. Adapt key visual from global brand, to the market in Colombia.

Education

  • Escuela Universitaria Real Madrid Universidad Europea
    Master of Business Administration - MBA, Dirección de Entidades Deportivas
    2020 - 2021
  • Pontificia Universidad Javeriana
    Profesional, Administración de Empresas
    2011 - 2016
  • Pontificia Universidad Javeriana
    Profesional, Diseño de Comunicación Visual
    2010 - 2016

Community

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