PR & Social Media Account Director

• Jan 2022 - Present

Creative, forward-thinking, communication professional with a focus on results, relationship building, and the ever-evolving media landscape.

PR and Social Media Supervisor

• Feb 2020 - Jan 2022

Manager of PR and Social Media

• Jun 2017 - Feb 2020

• Participate in ongoing strategic and tactical planning to create a proactive PR, media relations, and social media program• Guide social media and online engagement strategies to extend the reach and enhance the impact of the institute's news, features, program, and events coverage. • Partner with external relations teams/events to create/launch earned media initiatives that drive awareness to aid revenue growth• Play a primary role in managing public relations agency and services partners to ensure activities are aligned with the strategic direction, goals and key messages.• Oversee the management and maintenance of the institute's media database as well as any third-party PR databases and report regularly.• Develop and maintain relationships with media contacts to facilitate story inclusion, media coverage, and other editorial opportunities with key outlets in local, regional and national media outlets.• Provide strategic guidance, tactical recommendations, and daily supervision for the Social Media Specialist in announcing institute news.• Maintain and track project budgets to provide regular updates, status reports, etc. • Establish collaborative working relationships and conduct media trainings with fellow external relations staff, leaders of key departments, and other institute personnel to act as spokespersons for varying topics to facilitate the identification of "news" and feature stories for press releases for external media and editorial inclusion in institute publications, marketing materials, etc.• Field incoming media inquiries and respond appropriately through activities including coordinating media interviews, photo shoots, etc.• Collaborate with the web and digital and marketing teams on the creation and use of relevant content for the institute's website, social media pages and other external media sources including appropriate blogs, bylined articles and resource listings/pages for external audiences.

PR and Social Media Specialist

• Apr 2016 - Jun 2017

• Expanded media outreach to new markets and deepened media coverage in existing markets by cultivating working relationships with local and regional news outlets nationwide through pitching, drafting and distribution of media advisories and press releases, and follow-up• Prepared subject matter experts and patient families for media interviews• Conducted on-site coordination between the media, faculty/staff and patient families for local and regional coverage• Identified and cultivated new story opportunities• Served as the main liaison between the PR Department and the local PR agency to promote annual fundraising events and designated key initiatives• Increased social media followers and engagement through ongoing analysis and development of new content on current platforms • Expanded social presence to include two additional platforms• Developed and secured influencer and celebrity opportunities

Account Executive

• May 2015 - Apr 2016

• Built strong, lasting client relationships through successful execution of marketing communications programs for national clients in the business to business industries of home products (B2B focus)• Served as the point-person between the client and various departments of a fully integrated agency, providing strong communication skills, positive customer service, and tactical communication skills to implement integrated marketing plans with a focus on results:o Worked closely with Strategic Director to contribute to creation of fully integrated plans based on client goals and objectiveso Provided creative direction for the creation of advertisements (print and digital), billboards, POP signage, line review materials, marketing collateral, e-blast templates, websites, etc.o Conducted qualitative research through interviews, and assisted in the analysis of summarization of datao Managed client expectations, timelines and budgets with a continued eye on account growtho Identified, solicited, negotiated and evaluated key partnerships on behalf of clientso Monitored client budgets and conducted routine billing

Account Manager

• Dec 2012 - Aug 2014

• Built strong, lasting client relationships through successful planning and execution of marketing communications programs for clients in the business to consumer industries of food service, hospitality, tourism and attractions, healthcare and retirement sectors (B2C focus)• Served as the point-person between the client and various departments of a fully integrated agency, providing strong communication skills, positive customer service, and both strategic and tactical communication skills to implement integrated marketing plans in the business to consumer sectors with a focus on results:o Created, distributed and analyzed monthly e-blasts for select clientso Reviewed Google analytics for select clientso Created research plans as needed, whether focus groups or surveys, outlined questions, analyzed and summarized datao Manipulated photographs and conducted updates to select client websiteso Worked closely with Strategic Director and Media Buyer to contribute to creation of annual integrated plans and presented to cliento Crafted copy and provided creative direction for the creation of advertisements (print and digital), billboards, signage, marketing collateral, e-blast templates, websites, etc.o Drafted copy and provided direction for radio scriptso Conducted research and drafted new business proposals; participated in any resulting pitcheso Brainstormed creative promotionso Identified, solicited, negotiated and evaluated key partnerships on behalf of clientso Managed social media accounts, as neededo Monitored client budgets and conducted routine billingo Managed client expectations, timelines and budgets with a continued eye on account growth

Director of Communications

• Apr 2012 - Dec 2012

Served a congregation of approximately 1,000+ with an active and vibrant volunteer base, working closely with staff and volunteers. Created, distributed and analyzed monthly e-blasts; redesigned monthly e-blast template for general e-news and serving opportunity publications; monitored and updated website; produced and managed social media marketing outlets; conducted analysis of marketing and public relation efforts; wrote, pitched and distributed press releases while serving as the church's spokeswoman; designed various marketing materials including flyers, postcards, banners of various formats, posters, brochures and newsletters; served as staff liaison with outside print vendors and advertising representatives; created media plans and conducted media buys; photographed programs and events; managed the communication budget and its accounts payable.

Director of Marketing & Publications

• Aug 2008 - Sep 2011

Conceptualize and design advertising, including print, online, broadcast, banners, and others as needed; Design, write and edit marketing collateral received by 2M+ membership database, including the creation of 1-, 2- and 4-color brochures, flyers, postcards, posters, invitations, and e-blasts; Manage Marketing/Advertising budget for organization as well as special events; Photograph and manipulate/edit photography for varied usage; Manage and direct freelance design and printers for outsourced projects; Design materials for organization, including all departments, as well as special events, including clothing, membership cards, signage and more; Interact with area printers and designers, obtaining competitive print bids, choosing paper stock & inks, and managing projects; Writing, pitching, and distribution of press releases; Analyzing success of marketing and public relation efforts; Creating and distributing e-blasts; brainstorming means to build online database and membership; Media buying; Collaborate with Special Events Director and various event and organization committees to ensure brand is protected and budget is maintained; Implement media sponsorships; serve as a liason between public, media and organization; Brainstorm means to enrich events; Seek and apply for appropriate marketing and public relation grants and awards; Manage 1-2 student interns per semester; researching innovative or new marketing and public relations strategies.

Marketing Manager, Direct Mail

• 2008 - 2008

Worked at a top tier orchestra, which presents concerts in both the D.C. and Baltimore markets. Implemented direct marketing efforts in order to increas subscription and single ticket revenues by various means, including assisting in strategy and promotional development for Telemarketing Department; serving as department resource for Tessitura database and software; managing direct mail campaigns, projects and annual schedule; analyzing success of direct mail pieces; tracking and cataloging all external and internal mailing lists and requests; creating relationships with vendors and managing said vendors with direct mail pieces; writing and editing copy for direct mail pieces; brainstorming wtihin department on various promotions; budgeting; work closely between department, Art Director and printing & mailhouse vendors, choosing paper stock and weight, colors, editing, and ensuring both budget and deadlines were met; researching innovative or additional direct marketing opportunities.

Marketing Assistant

• Nov 2006 - Aug 2007

Media tracking, research to advance promotional endeavors; assist with event planning and implementation of events; write press releases; update website; create and distribute e-blasts; create in-mall collateral; pitching; budgeting; scheduling; hiring; managed approximately 6 customer service representatives. Media tracking, research to advance promotional endeavors; assist with event planning and implementation of events; write press releases; update website; create and distribute e-blasts; create in-mall collateral; pitching; budgeting; scheduling; hiring; managed approximately 6 customer service representatives.

Marketing Intern

• Jan 2006 - Mar 2006

Media tracking; assisting with media previews; coordinating film/exhibit premiere days; editing; writing press releases; composing copy for various projects; researching to advance promotional endeavors; writing feature articles for company magazine; data entry into Listrak.com; organizing and writing events for media advisories and media event guides. Media tracking; assisting with media previews; coordinating film/exhibit premiere days; editing; writing press releases; composing copy for various projects; researching to advance promotional endeavors; writing feature articles for company magazine; data entry into Listrak.com; organizing and writing events for media advisories and media event guides.

Communications Intern & Assistant

• Jun 2004 - Jan 2005

Created and organized a media inventory for video footage; transferred digital photo files into searchable computer program (Portfolio); wrote press releases; designed signs; created print advertisements; conducted interviews; wrote feature articles for company magazine; created brochures; translated collateral from English to Spanish; updated web pages for Internet and Intranet; captured photographs for various assignments. Created and organized a media inventory for video footage; transferred digital photo files into searchable computer program (Portfolio); wrote press releases; designed signs; created print advertisements; conducted interviews; wrote feature articles for company magazine; created brochures; translated collateral from English to Spanish; updated web pages for Internet and Intranet; captured photographs for various assignments.

Communications Intern

• 2004 - 2004

Designed brochures; created flyers; wrote press releases; tracked media; created pr writing templates; worked on a media inventory; contributed to a variety of writings and charts to the 2003 Annual Report; created items for future press kit. Designed brochures; created flyers; wrote press releases; tracked media; created pr writing templates; worked on a media inventory; contributed to a variety of writings and charts to the 2003 Annual Report; created items for future press kit.