Erin Figer

VP of Co-sell at Tackle.io
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us****@****om
(386) 825-5501

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5.0

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Sanjay Mehta

Driving business growth through strategic alliances requires both art and science. I initially teamed up with Core Consulting to help on the science of co-selling with Microsoft but quickly determined their capabilities extend far beyond to accelerate go-to-market sales and channel motions with any alliance.

Heather Diamond, MBA

Erin’s experience with B2B technology marketing, along with her knowledge of the Microsoft ecosystem provided invaluable guidance to assist us in forming our go-to-market marketing strategy. Working closely with our team, Erin helped us identify and uncover the needs we had in our marketing department and business as a whole. She used her expertise in the industry to help us craft an in-depth marketing strategy and plan to adhere to in order to help our company achieve maximum ROI on all of our marketing efforts. Erin is an excellent resource that we continue to re-engage as our company continues to grow and change.

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Experience

    • United States
    • Software Development
    • 100 - 200 Employee
    • VP of Co-sell
      • Nov 2022 - Present

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Alliance Strategist
      • Mar 2013 - Feb 2023

      I help companies get more more out of their relationship with Microsoft. Providing strategic consulting to organizations needing help on figuring out how and where Microsoft fits into their business and are looking to maximize their partnership. I develop strategies that help companies amplify their reputation, get on Microsoft's radar and begin to build more strategic positioning with Microsoft and Microsoft's Channel Partners. I align Microsoft programs to accelerate wins and help… Show more I help companies get more more out of their relationship with Microsoft. Providing strategic consulting to organizations needing help on figuring out how and where Microsoft fits into their business and are looking to maximize their partnership. I develop strategies that help companies amplify their reputation, get on Microsoft's radar and begin to build more strategic positioning with Microsoft and Microsoft's Channel Partners. I align Microsoft programs to accelerate wins and help companies have a better understanding of where to invest time and resources. Outsource Microsoft Partner Sales Connect to Core

    • Chief Executive Officer and Founder
      • Mar 2013 - Feb 2023

    • United States
    • Computer and Network Security
    • 200 - 300 Employee
    • Senior Director of Marketing and Operations
      • Oct 2009 - Sep 2012

      Former Senior Director at CSS, focused on growing the business and strengthening brand by setting and delivering the company's marketing strategy as the Marketing Director and Microsoft Alliance Manager. Developed and delivered target campaigns and go-to-market programs that generated new leads, advanced sales cycle, and penetrated new areas of business. Transformed the brand image from a pure consulting services only company into a software and services company. Launched a full digital… Show more Former Senior Director at CSS, focused on growing the business and strengthening brand by setting and delivering the company's marketing strategy as the Marketing Director and Microsoft Alliance Manager. Developed and delivered target campaigns and go-to-market programs that generated new leads, advanced sales cycle, and penetrated new areas of business. Transformed the brand image from a pure consulting services only company into a software and services company. Launched a full digital brand campaign emerging the company into social media channels, blogging, webinars, collateral and multimedia content, supported by a inbound lead generating website. Established standard operating procedures and implement line of business applications to streamline processes, unify sales and marketing and provide visibility to senior management team. Show less Former Senior Director at CSS, focused on growing the business and strengthening brand by setting and delivering the company's marketing strategy as the Marketing Director and Microsoft Alliance Manager. Developed and delivered target campaigns and go-to-market programs that generated new leads, advanced sales cycle, and penetrated new areas of business. Transformed the brand image from a pure consulting services only company into a software and services company. Launched a full digital… Show more Former Senior Director at CSS, focused on growing the business and strengthening brand by setting and delivering the company's marketing strategy as the Marketing Director and Microsoft Alliance Manager. Developed and delivered target campaigns and go-to-market programs that generated new leads, advanced sales cycle, and penetrated new areas of business. Transformed the brand image from a pure consulting services only company into a software and services company. Launched a full digital brand campaign emerging the company into social media channels, blogging, webinars, collateral and multimedia content, supported by a inbound lead generating website. Established standard operating procedures and implement line of business applications to streamline processes, unify sales and marketing and provide visibility to senior management team. Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Education & Workforce Program Manager
      • Jun 2007 - Dec 2009

      Key contributor to the Education Strategy, OneClassroom. Responsible for developing and managing supporting programs, such as the Digital Resource Library, Green Computing, Assessment Thin Client, e-Curriculum and Distance Learning. Manage all vendors and partners contributing in the success of our programs. Participate in the application of local and national grants. Currently focused on driving awareness and adoption of the Digital Resource Library Program throughout 18 counties… Show more Key contributor to the Education Strategy, OneClassroom. Responsible for developing and managing supporting programs, such as the Digital Resource Library, Green Computing, Assessment Thin Client, e-Curriculum and Distance Learning. Manage all vendors and partners contributing in the success of our programs. Participate in the application of local and national grants. Currently focused on driving awareness and adoption of the Digital Resource Library Program throughout 18 counties covering 1400 K-12 Public and Private Schools in Northeast Ohio. Show less Key contributor to the Education Strategy, OneClassroom. Responsible for developing and managing supporting programs, such as the Digital Resource Library, Green Computing, Assessment Thin Client, e-Curriculum and Distance Learning. Manage all vendors and partners contributing in the success of our programs. Participate in the application of local and national grants. Currently focused on driving awareness and adoption of the Digital Resource Library Program throughout 18 counties… Show more Key contributor to the Education Strategy, OneClassroom. Responsible for developing and managing supporting programs, such as the Digital Resource Library, Green Computing, Assessment Thin Client, e-Curriculum and Distance Learning. Manage all vendors and partners contributing in the success of our programs. Participate in the application of local and national grants. Currently focused on driving awareness and adoption of the Digital Resource Library Program throughout 18 counties covering 1400 K-12 Public and Private Schools in Northeast Ohio. Show less

    • Operations Manager
      • Sep 2006 - Apr 2007

      Start Up Organization that created a SaaS program to support the logistics of Less-than-a-truck load shipping industry. Responsible for creating customer service standard operating procedures, improving end-user experience, implementation of CRM system, and development and implementation of internal and external training/onboarding program, along with customer facing training materials on how to use the software program. Start Up Organization that created a SaaS program to support the logistics of Less-than-a-truck load shipping industry. Responsible for creating customer service standard operating procedures, improving end-user experience, implementation of CRM system, and development and implementation of internal and external training/onboarding program, along with customer facing training materials on how to use the software program.

    • United States
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Customer Service Trainer and Supervisor
      • May 2003 - Jul 2006

      Participated in the Management-in-Training Program, rotating through 4 roles within the organization: Customer Service Representative, Purchasing Manager, Customer Service Supervisor, Corporate Trainer. Accomplishments included, creating a New Hire Customer Service Training Program, a Continuing Education Program, Department Restructuring, Warranty Process Improvement and Cost Per Page Process Improvement, and Mobile Device Training. Supported the development of the mobility business… Show more Participated in the Management-in-Training Program, rotating through 4 roles within the organization: Customer Service Representative, Purchasing Manager, Customer Service Supervisor, Corporate Trainer. Accomplishments included, creating a New Hire Customer Service Training Program, a Continuing Education Program, Department Restructuring, Warranty Process Improvement and Cost Per Page Process Improvement, and Mobile Device Training. Supported the development of the mobility business sector, created and facilitated mobile device trainings. Participated in company wide business application rollouts: Quoting Tool, eProcurement tool, Call Manager Program, and Microsoft SharePoint. Show less Participated in the Management-in-Training Program, rotating through 4 roles within the organization: Customer Service Representative, Purchasing Manager, Customer Service Supervisor, Corporate Trainer. Accomplishments included, creating a New Hire Customer Service Training Program, a Continuing Education Program, Department Restructuring, Warranty Process Improvement and Cost Per Page Process Improvement, and Mobile Device Training. Supported the development of the mobility business… Show more Participated in the Management-in-Training Program, rotating through 4 roles within the organization: Customer Service Representative, Purchasing Manager, Customer Service Supervisor, Corporate Trainer. Accomplishments included, creating a New Hire Customer Service Training Program, a Continuing Education Program, Department Restructuring, Warranty Process Improvement and Cost Per Page Process Improvement, and Mobile Device Training. Supported the development of the mobility business sector, created and facilitated mobile device trainings. Participated in company wide business application rollouts: Quoting Tool, eProcurement tool, Call Manager Program, and Microsoft SharePoint. Show less

Education

  • West Virginia Wesleyan College
    BS/BA, Business, Secondary Education
    1996 - 2000
  • Wickliffe High School
    1992 - 1996

Community

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