Experience

Naperville Public Library

• United States
• Libraries
• 1 - 100 Employee

• Marketing and Communications Manager

  • Apr 2021 - Present



Benedictine University

• United States
• Higher Education
• 400 - 500 Employee

• Director of Enrollment Marketing

  • Dec 2018 - Apr 2021

• Director of Alumni Relations

  • Aug 2016 - Dec 2018

• Alumni Development Associate

  • Sep 2014 - Aug 2016

• Alumni Development Specialist

  • Sep 2013 - Sep 2014

• Young Alumni Development Coordinator

  • May 2013 - Sep 2013



Follett Higher Education

• United States
• Retail
• 700 & Above Employee

• Marketing Specialist

  • Aug 2011 - May 2013

  • Oversaw marketing efforts, including strategic planning and implementation, at over 250 college and university bookstores across the country • Selected media buys for stores, including newspapers, magazines, billboards, etc. • Developed year-long marketing plans and budgets for high-profile stores • Partnered with other internal departments to help them with their marketing needs • Raised awareness about Follett’s corporate social responsibility efforts • Helped train and… Show more • Oversaw marketing efforts, including strategic planning and implementation, at over 250 college and university bookstores across the country • Selected media buys for stores, including newspapers, magazines, billboards, etc. • Developed year-long marketing plans and budgets for high-profile stores • Partnered with other internal departments to help them with their marketing needs • Raised awareness about Follett’s corporate social responsibility efforts • Helped train and mentor stores on how best to use social media outlets for marketing purposes, namely Facebook, Wildfire and Foursquare

• Digital Marketing

  • May 2011 - Jul 2011

  • Worked on a variety of projects supporting the marketing efforts for CafeScribe Digital Textbooks • Wrote copy for brochures, quick start guides, sell sheets, fliers, etc. • In charge of responding to questions posed via CafeScribe’s Facebook page • Learned about the complexities of shooting and editing a commercial during a four-day film shoot for CafeScribe’s newest promotional video • Coordinated, wrote documents for and helped to lead a student focus group



University of Illinois Alumni Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Student Alumni Ambassadors

  • Jan 2008 - May 2011

  • Vice President of Homecoming External (Jan 09-Dec 09) - In charge of all homecoming marketing and publicity to University students, faculty and staff as well as members of the Urbana-Champaign community - Coordinated iHelp: The Homecoming Volunteer Project, a one-day service project with over 1300 University of Illinois student-participants o Publicized the event to students on campus, community non-profit agencies, and University of Illinois alumni across the country o… Show more • Vice President of Homecoming External (Jan 09-Dec 09) - In charge of all homecoming marketing and publicity to University students, faculty and staff as well as members of the Urbana-Champaign community - Coordinated iHelp: The Homecoming Volunteer Project, a one-day service project with over 1300 University of Illinois student-participants o Publicized the event to students on campus, community non-profit agencies, and University of Illinois alumni across the country o Organized day-of logistics like check-in, food, transportation, etc. o Helped find sponsors to cover the costs of the event o Developed and evaluated post-event surveys sent to all volunteer agencies • Campus Representative Co-Chair for Homecoming Publicity (Fall 2008) - Planned and implemented all campus publicity, including advertising and promotions, to help encourage student participation in homecoming events Show less • Vice President of Homecoming External (Jan 09-Dec 09) - In charge of all homecoming marketing and publicity to University students, faculty and staff as well as members of the Urbana-Champaign community - Coordinated iHelp: The Homecoming Volunteer Project, a one-day service project with over 1300 University of Illinois student-participants o Publicized the event to students on campus, community non-profit agencies, and University of Illinois alumni across the country o… Show more • Vice President of Homecoming External (Jan 09-Dec 09) - In charge of all homecoming marketing and publicity to University students, faculty and staff as well as members of the Urbana-Champaign community - Coordinated iHelp: The Homecoming Volunteer Project, a one-day service project with over 1300 University of Illinois student-participants o Publicized the event to students on campus, community non-profit agencies, and University of Illinois alumni across the country o Organized day-of logistics like check-in, food, transportation, etc. o Helped find sponsors to cover the costs of the event o Developed and evaluated post-event surveys sent to all volunteer agencies • Campus Representative Co-Chair for Homecoming Publicity (Fall 2008) - Planned and implemented all campus publicity, including advertising and promotions, to help encourage student participation in homecoming events Show less



Walt Disney World

• United States
• Entertainment Providers
• 700 & Above Employee

• Disney College Program -- Attractions

  • Aug 2010 - Jan 2011

  • Participant in the Disney College Program living, learning, and earning at the Walt Disney World® Resort • Delivered daily great guest service for a Fortune 100 Company • Learned to forge meaningful relationships through brief interactions with guests • Able to manage multiple tasks at once and work well under pressure • Took classes on Exploring Marketing and Exploring Disney Heritage through the Disney Exploration Series at Disney University • Participant in the Disney College Program living, learning, and earning at the Walt Disney World® Resort • Delivered daily great guest service for a Fortune 100 Company • Learned to forge meaningful relationships through brief interactions with guests • Able to manage multiple tasks at once and work well under pressure • Took classes on Exploring Marketing and Exploring Disney Heritage through the Disney Exploration Series at Disney University



University of Illinois Urbana-Champaign

• United States
• Higher Education
• 700 & Above Employee

• Resident Advisor

  • Aug 2008 - May 2010

  • Guided and mentored the residents of Busey-Evans Hall, which included: - acting as a role model and resource for students while encouraging academic success, personal growth, and a sense of belonging within the residence hall - building strong interpersonal relationships with residents, other staff members, and building workers from a variety of diverse backgrounds - mediating conflicts between residents - planning, budgeting and advertising programs (including those on social… Show more • Guided and mentored the residents of Busey-Evans Hall, which included: - acting as a role model and resource for students while encouraging academic success, personal growth, and a sense of belonging within the residence hall - building strong interpersonal relationships with residents, other staff members, and building workers from a variety of diverse backgrounds - mediating conflicts between residents - planning, budgeting and advertising programs (including those on social justice) that highlighted campus resources and raised awareness about diversity issues Show less • Guided and mentored the residents of Busey-Evans Hall, which included: - acting as a role model and resource for students while encouraging academic success, personal growth, and a sense of belonging within the residence hall - building strong interpersonal relationships with residents, other staff members, and building workers from a variety of diverse backgrounds - mediating conflicts between residents - planning, budgeting and advertising programs (including those on social… Show more • Guided and mentored the residents of Busey-Evans Hall, which included: - acting as a role model and resource for students while encouraging academic success, personal growth, and a sense of belonging within the residence hall - building strong interpersonal relationships with residents, other staff members, and building workers from a variety of diverse backgrounds - mediating conflicts between residents - planning, budgeting and advertising programs (including those on social justice) that highlighted campus resources and raised awareness about diversity issues Show less



Brookfield Zoo

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Membership Department Intern

  • May 2009 - Aug 2009

  • Helped implement marketing initiatives for the department, which included: - Rewriting renewal letters for the Share the Care animal adoption program - The reworking and publication of the Society’s “Educator Membership” - Planning and publicizing several special events, notably a luncheon for the Zoo’s 75th Anniversary and the Share the Care Evening - The development of a special edition, one-night-only animal adoption for the annual Share the Care Evening which raised over… Show more • Helped implement marketing initiatives for the department, which included: - Rewriting renewal letters for the Share the Care animal adoption program - The reworking and publication of the Society’s “Educator Membership” - Planning and publicizing several special events, notably a luncheon for the Zoo’s 75th Anniversary and the Share the Care Evening - The development of a special edition, one-night-only animal adoption for the annual Share the Care Evening which raised over $7,000 of additional revenue for the department in its first year • Completed market research for the Marketing Department, examined potential target markets, and conducted analyses of direct mail numbers/demographic data Show less • Helped implement marketing initiatives for the department, which included: - Rewriting renewal letters for the Share the Care animal adoption program - The reworking and publication of the Society’s “Educator Membership” - Planning and publicizing several special events, notably a luncheon for the Zoo’s 75th Anniversary and the Share the Care Evening - The development of a special edition, one-night-only animal adoption for the annual Share the Care Evening which raised over… Show more • Helped implement marketing initiatives for the department, which included: - Rewriting renewal letters for the Share the Care animal adoption program - The reworking and publication of the Society’s “Educator Membership” - Planning and publicizing several special events, notably a luncheon for the Zoo’s 75th Anniversary and the Share the Care Evening - The development of a special edition, one-night-only animal adoption for the annual Share the Care Evening which raised over $7,000 of additional revenue for the department in its first year • Completed market research for the Marketing Department, examined potential target markets, and conducted analyses of direct mail numbers/demographic data Show less