Experience

Gulfside Healthcare Services

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Annual Gifts Assistant

  • Nov 2022 - Present



FiCare Federal Credit Union

• United States
• Banking
• 1 - 100 Employee

• Business Development Specialist

  • May 2021 - Nov 2022

  Recruited post-pandemic as the sole Business Development Specialist for a full-service, $7 million financial institution serving Florida's healthcare professionals, their families, volunteers and healthcare contractors. Charged with building membership and community partnerships while providing marketing and public relations expertise and customer service coaching. Recruited post-pandemic as the sole Business Development Specialist for a full-service, $7 million financial institution serving Florida's healthcare professionals, their families, volunteers and healthcare contractors. Charged with building membership and community partnerships while providing marketing and public relations expertise and customer service coaching.



AdventHealth West Florida

• United States
• Hospitals and Health Care
• 400 - 500 Employee

• Community Relations Manager AdventHealth Zephyrhills

  • Dec 2014 - Apr 2020

  This 148-bed, nonprofit hospital is part of the AdventHealth, West Florida Division. Rewarded with two significant salary increases and a promotion from Coordinator to Manager within the first 24 months. Managed a four-person marketing team and mentored a new department employee who was awarded the hospital's Employee of the Year award. Strategically planned and managed a comprehensive marketing and community relations plan to saturate a major competitor's market, resulting in the acquisition of the competitor's hospital. Consistently surpassed quarterly marketing goals by 10% over plan by launching compelling and well-researched digital and print marketing campaigns; organizing and facilitating more than 80 physician programs annually to promote key service lines; and planning and executing over 100 community education programs yearly within five counties. Conceptualized, arranged, and spearheaded all aspects of community relations activities to increase brand awareness and loyalty. Grew such activities by 100%, drawing over 4,500 attendees to the hospital's signature program. Managed a print and digital rebrand involving more than 80 clinical and nonclinical departments, 25 vendors, and hundreds of community partners. Regularly received top annual performance reviews.



HPH Hospice

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Communications Manager | Pasco, Hernando and Citrus Counties

  • May 2013 - Nov 2014

  Second promotion during hospice tenure.Strategized and implemented community and media relations tactics to increase stakeholder confidence during a critical change in national hospice reimbursement guidelines.Contributed to the preparation and implementation of crisis communications plans that addressed the acquisition of Hernando Pasco Hospice by another organization.Effectively led a small staff team selected by the CEO to introduce the hospice's new business model to internal and external customers.Creatively managed communication team members in three counties and a full-time graphic designer in New Zealand for a hospice comprised of 1,200 staff and 1,000 patients.

• Professional Relations Marketing Representative, Central and East Pasco County

  • Nov 2010 - May 2013

  Promotion from Community Relations Coordinator.Increased physician referrals by 30% within the first three months.Presented with the marketing team's largest physician account within the first six months.Consistently surpassed quarterly goals by 12% over plan.Developed a customer service model that was adopted agencywide to enhance physician relationships and provide superior and timely service recovery.Hernando Pasco Hospice Employee of the Year 2012 recipient for outstanding professional contributions.

• Community Relations Coordinator

  • Oct 2002 - Nov 2010

  Lead writer for all hospice collateral including news releases and creative pieces.Researched, vetted, and pitched human interest stories to media that resulted in local, regional, and state coverage.Imaginatively and resourcefully organized large, tri-county community events including groundbreakings, grand openings, and programs to honor and recognize hospice patients, family members, and donors.Contributed substantially to the hospice's expansion from two to three counties via growth of community programs, heightened media relations. and building of community partnerships.