Global Marketing Director

• Jul 2023 - Present

Head Of Global Marketing

• Feb 2018 - Jun 2023

Global head of the marketing team. Responsible for the development & execution of the global (online) marketing & communications strategy for TRG Screen (B2B - privately held - 200 employees).► Develop and run G2M plans (strategic and tactical)► Demand gen and capture► Content & distribution► MQLs, SQOs, pipeline & revenue► ROI reporting & attribution(recent) Successful initiatives:► Shifted from lead gen to demand gen/capture – content reach/consumption +600%, significant increase in high-intent leads, pipeline, conversion rates & revenue► Changed attribution model for better insights & ROI – self-reported attribution + holistic view of buyer journey► Go-to-Market plans that have resulted in substantial revenue growth for the organization► 250%+ increase in MQLs & 50%+ increase in conversion to SQLs► Total rebrand of TRG Screen – integration of several legacy company & product brands ► Launched 1 corporate website (Hubspot COS - Content & Search Engines optimized) – replacing 6 legacy websites ► Implemented a single, enterprise-wide CRM (Salesforce Enterprise syncing with Hubspot) – consolidation of 5 separate & siloed CRM systems (SF, Pipedrive, Mailchimp & other sources) Show less

Marketing Manager

• May 2010 - Jan 2018

The Screen Group offers a range of specialised services & solutions for the professional financial services industry. The labels that represent this unique suite of complementary services are: Screen INFOmatch, Screen Consultants & Screen Markets. Head of the marketing team. Responsible for the development & execution of the global (online) marketing & communications strategy for the Screen Group (B2B). Initiatives & responsibilities include:► Development & execution of strategic & tactical marketing plans (per PMC/SBU & PLC)► Market segmentation, targeting & positioning► Monitoring & analysing market trends & competition► Targeted (email) marketing campaigns► Content development of marketing documents, incl. product information brochures, e-newsletters, white papers, case studies, blogs & press releases► Content management (CMS) for all company websites, tracking traffic, conversion rate optimisation (CRO) and on-page & off-page SEO► Social media strategy; special focus on LinkedIn, Twitter & YouTube► Organiser of international exhibitions & conferences, user group meetings, roundtables, webinars & product demonstrations► Proven track record & measurable ROI in generating qualified sales leads, lead nurturing and building & maintaining prospect databases (existing & new markets)► Customer Relationship Management (CRM; SalesForce), understanding the Customer Life Cycle (CLC) & journey, increasing Customer Lifetime Value (CLV), Cross- & Upselling and conducting Net Promoter Score (NPS) surveys► Brand awareness & development; successfully developed & implemented a new corporate identity strategy, which resulted in consistency & alignment between our 3 entities (Omni-Channel)► Production of pricing models, sales presentations & additional materials► Working with technical / commercial teams to effectively position & promote new product developments & offerings► Maintaining external relationships, incl. media, event organisers & marketing agencies Show less

Product Marketing Executive

• Jan 2008 - Apr 2010

Responsible for the international marketing strategy for Screen’s in-house developed and supported software solution named INFOmatch, a financial cost & contract management system, and additional professional services. In addition, a supporting and advisory role for the other 2 subsidiaries of the Screen Group: Screen Consultants and Screen Markets. ► Responsible for the production, distribution and follow-up of monthly HTML email newsletters and targeted email marketing campaigns► Successfully replaced 3 internal contact databases by one single CRM system (Salesforce), which resulted in improved customer insight and optimised prospect segmentation possibilities ► Responsible for tracking, analysing and increasing website traffic through web analytics software and SEO, thereby identifying new sales opportunities► Successfully launched an online discussion forum serving as an interactive platform for clients to share knowledge and ideas► Responsible for writing and conducting customer surveys, processing feedback, drawing conclusions and implementing results (measuring customer satisfaction and prioritising new software developments)► Responsible for all communications on software enhancements and product developments (including announcements, product information materials, websites and press releases) Show less

Product Marketing Assistant

• Jan 2006 - Dec 2007

Responsible for the tactical execution of international marketing activities for the software product, INFOmatch.

Internship

• Jun 2005 - Dec 2005

Internship in order to get familiar with the organisation and the niche market segment in which it is operating Internship in order to get familiar with the organisation and the niche market segment in which it is operating