Experience

Parental Leave

• Australia
• Individual and Family Services
• 1 - 100 Employee

• On Leave

  • Oct 2019 - Present



LOTS Global

• Singapore
• Financial Services
• 1 - 100 Employee

• Marketing Director

  • Apr 2018 - Sep 2019

  # As a founding member, in charge of online marketing performances, including social media, advertisements and brand campaigns# Created key brand contents and press kits under the new blockchain concepts# Lead and conducted the brand kick-off roadshow in Singapore # As a founding member, in charge of online marketing performances, including social media, advertisements and brand campaigns# Created key brand contents and press kits under the new blockchain concepts# Lead and conducted the brand kick-off roadshow in Singapore



GIG Kaffee

• Managing Partner (entrepreneurial experience)

  • Sep 2015 - Mar 2018

  # Built up German-China business and trading connections to found concept of full-chain startup coffee business in China # In charge of setting up an e-commerce sales platform to meet consumption needs as well as transform brand value # Built up German-China business and trading connections to found concept of full-chain startup coffee business in China # In charge of setting up an e-commerce sales platform to meet consumption needs as well as transform brand value



Arda (Shanghai) Investment CO.,LTD

• PR&Media Manager

  • Jul 2014 - Aug 2015

  # Founded the PR team and achieved 3 times higher than the targeted annual KPI within 9 months # Creatively in charge of all PR related content ideation # Effectively managed key relations of internal departments as well as external media networks, business partners, and various suppliers # Founded the PR team and achieved 3 times higher than the targeted annual KPI within 9 months # Creatively in charge of all PR related content ideation # Effectively managed key relations of internal departments as well as external media networks, business partners, and various suppliers



SuperPress

• China
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2012 - Jul 2014

  # Tailor-made global communication strategies with action plans for famous international brands to enter Chinese market and to sustain brand awareness # Identified and built up a network of key opinion leaders and influencers with art, culture and lifestyle backgrounds as communication leveragesMarket-Entry Projects for Hermès Group:- Saint-Louis, the top crystal brand since 1586- John Lobb, the timelessly valued men’s shoe since 1866- Puiforcat, the premium sliver brand since 1820- Shang Xia, the brand preserves Chinese craftsmanshipMarket-Entry / E-commerce Launch Projects for Various Fields: - Mercato by Jean-Georges, the premium Italian restaurant- NeimanMarcus.com.cn, US luxury and fashion retailer - La Perla, the underwear brand representing the essence of Italian sensuality- Vogue FNO 2013, the exclusive global shopping festival



AMT LLC

• Management Consultant

  • May 2011 - Jan 2012

  Worked as junior consultant to be involved in management projects for mid-large size Chinese companiesSample Client Projects:1. Bao Steel --- Business Process Management- Teamed up with project members to clarify client’s business and operation mode - Assisted project manager to communicate and built up end to end process system - Collaborated with client team to create a series of lively tailored training materials2. ZPZ China --- SAP IT System Building Supervision - Mapped out document blueprint of the IT system building process as a third party - Initialized internal communication and culture building of the new IT system launch



SHOKAY Fashion & Textiles

• China
• Textile Manufacturing
• 1 - 100 Employee

• Marketing & Operation Associate

  • Jun 2009 - May 2011

  # Created various marketing and communication tools incl. brand book, in-store and online event concepts, gifting solutions, and media kit etc.# Conducted email marketing campaigns and formed supportive CRM system# Managed website content and analyzed related e-commerce efficiencies # Interfaced with oversea distributors to ensure their merchandising processes # Created various marketing and communication tools incl. brand book, in-store and online event concepts, gifting solutions, and media kit etc.# Conducted email marketing campaigns and formed supportive CRM system# Managed website content and analyzed related e-commerce efficiencies # Interfaced with oversea distributors to ensure their merchandising processes



Walt Disney World

• United States
• Entertainment Providers
• 700 & Above Employee

• International College Program

  • Aug 2007 - Jan 2008

  # Received “Clearly Outstanding” performance feedback and 96 out of 100 grade report# Worked with a multicultural team, proactively applied for a hopping role as a theme park cast member # Learned to solve different emergent situations via effective communications # Received “Clearly Outstanding” performance feedback and 96 out of 100 grade report# Worked with a multicultural team, proactively applied for a hopping role as a theme park cast member # Learned to solve different emergent situations via effective communications