Experience

Simantel

• Advertising Services
• 100 - 200 Employee

• Associate Account Director

  • Sep 2023 - Present

  Peoria, Illinois, United States A leadership role — working collectively with our Account Planning team to drive strategic client growth and awareness. A mentorship and support role — working with our ever-growing internal team of planners, strategists, content producers and creatives. A collaborative role — working with cross-functional teams to deliver on a multitude of digital-first business strategies to accelerate B2B and B2C revenue-producing outcomes.



OSF HealthCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Strategic Marketing

  • May 2020 - Sep 2023

  Peoria, Illinois, United States Drive a digital-first marketing strategy across the organization. Serve in a strategic consultative role to the Sitecore DXP development teams and Regional Marketing Directors to facilitate the seamless achievement of digital transactions providing what the patient wants - when and where the patient wants it. Work collaboratively with the systemwide Regional Marketing Directors to reduce siloed marketing across the health system’s 15 markets - achieving a holistic strategy to promote key… Show more Drive a digital-first marketing strategy across the organization. Serve in a strategic consultative role to the Sitecore DXP development teams and Regional Marketing Directors to facilitate the seamless achievement of digital transactions providing what the patient wants - when and where the patient wants it. Work collaboratively with the systemwide Regional Marketing Directors to reduce siloed marketing across the health system’s 15 markets - achieving a holistic strategy to promote key service lines, while ensuring integration of market nuanced messaging. Consultation on the Reimagined Sitecore Digital Experience Platform - Ensure a strategic approach to the end user/consumer experience aligning with the organization’s key business objectives - Maximize a digital-first mindset, leveraging owned content to drive digital transactions (i.e. patient appointments, Provider selection), with an end-goal to lessen the burden on paid media placement to drive conversion - With the emphasis on owned content, ensure data utilization to drive alignment to the consumer journey - Develop process governance across multiple work streams - UX/Design, Content, Analytics, Tech Dev and Change Management Digital-First Marketing Strategy - Ensure data utilization, market assessment, CRM integrations and innovations in digital marketing as a critical step to the overall direction and goals of the organization, across regions and select service lines - Lead with customer voice, integrating these insights to drive the creative and tactical strategy; from these insights, provide consultation to leadership - Strategized and developed a Brand Arc campaign initiative to holistically present multiple service lines within a singular campaign, including Primary Care, Oncology, Cardiovascular and Birthing - Build awareness and perception of OSF HealthCare as a system with intentional focus on new markets - Maintain a consistent presence of Primary Care as the funnel feeder to grow patient volume Show less



ONEFIRE, Inc.

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director Of Client Services

  • 2019 - 2020

  Peoria, Illinois A lead strategic partner with a focus on digital-first initiatives to drive ecommerce engagement with client target audiences. As early entrants to marketing automation, our team members were active collaborators as a certified partner with HubSpot, the leader in marketing automation expertise. Also integrating with the Salesforce and Marketo platforms to drive audience engagement with content marketing initiatives. End goal: Build target audience rapport, resulting in revenue producing… Show more A lead strategic partner with a focus on digital-first initiatives to drive ecommerce engagement with client target audiences. As early entrants to marketing automation, our team members were active collaborators as a certified partner with HubSpot, the leader in marketing automation expertise. Also integrating with the Salesforce and Marketo platforms to drive audience engagement with content marketing initiatives. End goal: Build target audience rapport, resulting in revenue producing e-commerce transactions in the insurance and healthcare spaces. [Note - Hult dissolved in June 2019 with key employees merging into ONEFIRE.] - Leadership role, applying senior level Marketing and Public Relations experience to drive the strategic vision of the client base C-Suite to influence outcomes B2B and B2C strategic marketing proficiency in health care (hospital and physician practice marketing to consumers; medical device marketing to practitioners) and insurance (insurance carrier marketing to independent agents, business sector clients and consumers) - Client planning and goal setting; client/agency team development to ensure appropriate resource allocation (people & dollars); budget development and management - Internal and external qualitative focus group research to learn target audience behaviors, pain points and motivators – and to conduct competitive assessments - Mapping and development of content marketing initiatives with the end goal to target and engage audiences; execute on audience segmentation and progressive profiling - Working with niche industry experts, garner editorial placement in national and international trade pubs - Co-led an agency restructure into a smaller, smarter business model exponentially reducing agency overhead - - Drove client-team customization versed in both vertical and marketing expertise - Lead a core internal team to drive client digital strategy centric to consumer journey mapping Show less



Hult Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Client Services

  • 2011 - 2019

  Peoria, Illinois Hult Marketing dissolved in June 2019, at which time key team members joined the ONEFIRE team. Hult Marketing is a Google Adwords Agency Partner, HubSpot Marketing Automation Software Certified Agency Partner and one of thirty agencies nationwide Certified in Brand Development by the Brand Establishment



Hult Fritz Matuszak (Rebranded: Hult Marketing, May 2011)

• Senior Account Executive

  • 2000 - 2011

  Peoria, Illinois, United States



Illinois Chamber of Commerce

• United States
• Public Policy Offices
• 1 - 100 Employee

• Director of Communications

  • 1995 - 2000

  Responsible for managing the organization’s public relations and marketing programs; oversight of communications staff and projects; and development of the organization’s web site.



Illinois Department of Public Health

• Assistant Division Chief, Division of Communications

  • 1992 - 1995

  Interacted with statewide and national media on a daily basis. Served as primary media spokesperson and oversaw development of educational/informational materials for the Department’s 200-plus programs.



Illinois Governor's Office

• Assistant to the Governor's Press Secretary

  • 1990 - 1992

  Springfield, Illinois Served as right-hand to the Governor's Press Secretary, and as gatekeeper for national and statewide media to the Governor's Press Team. Prepared and distributed news releases to the State House Press Corps. Coordinated news conferences between the Governor and statewide media outlets, including the State House Press Corps. Reviewed, approved and processed Governor's Proclamation requests. On a daily basis, reviewed and provided the Governor and the Executive Team news clippings from key… Show more Served as right-hand to the Governor's Press Secretary, and as gatekeeper for national and statewide media to the Governor's Press Team. Prepared and distributed news releases to the State House Press Corps. Coordinated news conferences between the Governor and statewide media outlets, including the State House Press Corps. Reviewed, approved and processed Governor's Proclamation requests. On a daily basis, reviewed and provided the Governor and the Executive Team news clippings from key newspapers across the state, in preparation for the Governor's daily public appearances. Served during the inaugural 18 months of Governor Edgar's administration, assisting with the initial transition activities from the previous Administration. Show less



Illinois Secretary of State's Office

• Public Information Officer

  • 1986 - 1990