Experience

Ceres Community Project

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Development Associate

  • Apr 2021 - Present



Sonoma Media Investments, LLC

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Account Executive

  • Oct 2018 - Apr 2021

  - Creating and managing strategic marketing campaigns for small and medium-sized businesses in the Santa Rosa and Napa Valley area - Outreaching to businesses to learn their specific needs - Managing marketing budgets - Optimizing campaigns throughout to ensure best outcome for the client - Building and analyzing client campaign reports - Writing campaign proposals for print, digital display, magazine, and event sponsorship advertising - Mapping out when to run marketing campaigns and initiatives - Creating marketing/advertising calendar - Utilizing best practices and setting expectations for clients - Working with Account Manager to plan and build creative that reflects clients' brand, with messaging that supports their marketing goals - Creating and presenting PowerPoint presentations at beginning of campaigns - Managing client data base and booking ads in CRM software, Adpoint -Representing Sonoma Media Investments at events



Santa Barbara Specialties

• Remote

• Brand Marketing Intern

  • Jul 2018 - Oct 2018

  - Developed marketing content for Santa Barbara Specialties’ pending website - Created brand manifesto and brand marketing content - Wrote sales copy for Santa Barbara Specialties’ Amazon profile - Developed marketing content for Santa Barbara Specialties’ pending website - Created brand manifesto and brand marketing content - Wrote sales copy for Santa Barbara Specialties’ Amazon profile



Yolo County Visitors Bureau

• Davis, CA

• Public Relations/Social Media Intern

  • Oct 2017 - Oct 2018

  - Researching content for, and publishing, Yolo County press releases to gain tourism - Handling Visit Yolo business social media accounts (Facebook and Instagram) - Creating social media calendar - Scheduling posts to reflect calendar timeline - Creating graphics for social media posts via Canva - Completing various projects such as submitting to the California Dream Eater and editing articles - Editing and writing blog articles - Creating and publishing monthly e-newsletter by utilizing Mail Chimp



Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Writer and Editor

  • Sep 2015 - Oct 2018

  Uses marketing skills to collaborate with a team to increase site visibility, including publicizing the site, and sharing articles on social media Collaborates with team to help publicize our chapter at UC Davis Produces one article per week during the academic school year, resulting in 34 articles to date Edits and publishes multiple weekly articles, being aware of the UI, to increase site traffic Meets writing and publishing deadlines, thereby increasing time-management skills See my articles here: https://www.hercampus.com/author/melissa-hosking



UC Davis Continuing and Professional Education

• United States
• Higher Education
• 100 - 200 Employee

• Student Assistant

  • May 2017 - Jul 2018

  Edits visual design deliverables via Adobe InDesign for Department of Developmental Services (DDS) team Edits data reports and inputs data for DDS Inputs data into SPSS and ClassClimate for various UC Extension clients Edits visual design deliverables via Adobe InDesign for Department of Developmental Services (DDS) team Edits data reports and inputs data for DDS Inputs data into SPSS and ClassClimate for various UC Extension clients



Silo Market

• Davis, CA

• Student Supervisor

  • Oct 2014 - Dec 2017

  Delegated tasks and managed the roles of others to increase workplace efficiency Conducted interviews for lower-level management positions to improve our management team and overall unit effectiveness Used time-management skills to manage breaks and lunches Managed paperwork through Excel spreadsheets Performed tasks such as stocking, cashiering, cleaning, and multitasking in general Constantly used interpersonal communication skills to create a positive environment in order to continue our high sales and market our great customer service



Ross Stores, Inc.

• United States
• Retail
• 700 & Above Employee

• Front End Supervisor

  • Jul 2014 - Sep 2017

  Led team in the front end (cashier area) of the store: managed breaks, delegated responsibilities, and made final decisions regarding customers and other employees Cross-trained new and existing employees in areas including, and external to, the front end. Put away clothing items, managed display racks (decided what hot items to put on them), and handled the watch/jewelry display case Assisted in special projects, such as rotating clothing types, putting new or better-selling items in the queue line, and arranging merchandise



Poetry Night

• Davis, CA

• PR Intern

  • Nov 2015 - Mar 2017

  Wrote and edited bios and press releases for both the featured poets, as well as the event itself, thereby increasing the event’s visibility and credibility Aided in publicizing the event, leading to a higher number of people attending the event Communicated with the featured poets, both before and during the event Wrote and edited bios and press releases for both the featured poets, as well as the event itself, thereby increasing the event’s visibility and credibility Aided in publicizing the event, leading to a higher number of people attending the event Communicated with the featured poets, both before and during the event



Black Sheep Online Magazine

• Davis, CA

• Freelance Writer

  • Aug 2016 - Dec 2016

  Worked with a team of writers, and an Editor-in-Chief, to produce weekly articles Pitched four weekly ideas and voted on the other collaborators' ideas to create a humorous and well-known website Met deadlines and worked with team extensively to create a great magazine Marketed my own articles by sharing them through various social media outlets to gain a larger audience for our site See my articles here: https://theblacksheeponline.com/author/melissa-hosking Worked with a team of writers, and an Editor-in-Chief, to produce weekly articles Pitched four weekly ideas and voted on the other collaborators' ideas to create a humorous and well-known website Met deadlines and worked with team extensively to create a great magazine Marketed my own articles by sharing them through various social media outlets to gain a larger audience for our site See my articles here: https://theblacksheeponline.com/author/melissa-hosking