Media Planner

• Aug 2021 - Present

Advertising Specialist

• Jun 2020 - Aug 2021

Advertising Coordinator

• Sep 2018 - May 2020

• Participate in strategy building, implementation, and delivery of seasonal departmental advertising plans to advance the university’s brand awareness and increase undergraduate enrollment• Serve as a resource to representatives of 24 unique campus partners, assisting with strategy and placement of advertising campaigns, which primarily focus on lead generation• Host lunch and learns to further education campus partners on various advertising tactics• Forecast and manage departmental advertising budget of $3.1 million per fiscal year• Supervise student intern and temporary marketing coordinator• Execute and traffic advertising creative to internal project teams and external advertising vendors• Maintain relationships with advertising agencies of record, holding weekly status calls to ensure consistency throughout Temple University advertising• Review and process over 200+ campaigns, check incoming agency of record invoices for accuracy and participate in reconciliation process of media billings, averaging 75 invoices per month and 200 annual reconciliations• Actively collect and organize proof of placements and reporting for externally placed advertisements, preparing campaign performance decks that are shared to the department• Report quarterly on digital performance and traditional performance at the conclusion of each campaign• Manage and update two digital signage systems, displayed in various locations across main campus, ensuring all posted content is effective and complies with university brand standards• Oversaw Temple University’s 2019 involvement in the Franklin Institute Philadelphia Science Festival, hosting the first "Be an Engineer Day" on Temple's campus and 13 experiments by 4 campus partners during the annual Science Carnival

Graduate Coordinator of Marketing

• May 2016 - May 2018

•Coordinated with the Assistant Director to develop and administer a marketing plan to promote, enhance, and cultivate interest in the programs, services, and facilities offered by or within the department •Managed campus-wide digital signage content and user accounts, which operates through Axis TV •Trained, evaluated, and supervised the student marketing staff including: five graphic designers, two videographers, one web designer, one marketing assistant, and one photographer •Maintained department website, designed with Cascade, and generated social media content, scheduled with HootSuite•Collectively increased social media traffic for Facebook, Twitter, and Instagram by 24% from May 2016 – January 2018•Assisted in the design, development, revision, and distribution of all printed and online materials for the department, which encompasses the building, services, and over 200 programs and events•Oversaw promotional materials including digital displays, bulletin boards, and giveaway items •Represented the department at over 25 Open Houses, Accepted Students Days, and Orientations •Developed weekly e-newsletter to inform student staff about upcoming opportunities, sent through MailChimp•Collected and analyzed website and social media data and analytics related to departmental assessment initiatives

Vice President

• May 2015 - May 2016

•Assisted in leading an executive board, which has a total of 12 members •Coordinated all Gourmet Dining catering food orders for the organization •Updated and tracked attendance through ProfLink, Rowan’s co-curricular website •Co-ran the Office of Student Activities Homecoming Team •Filled any vacancies that might occur throughout the executive board

Director Of Marketing

• Jan 2013 - May 2015

•Creatively marketed about 70 events per academic year for the student programming board across campus and for the local community, with event budgets ranging from $100 to $200,000 •Designed digital marketing signage and created posters to advertise events •Used social media and the university-wide Rowan Daily Mail to better communicate with students •Managed a marketing committee of 20 active student volunteers and led weekly meetings •Planned and executed guerilla marketing events each month promoting upcoming club events •Maintained a marketing budget of $15,000 for each academic year

Student Board Member

• May 2015 - May 2016

•Managed and developed social media posting schedule, focused on informing students about the 816 classes offered •Promoted office initiatives through various tabling appearances and verbal outreach by street teaming throughout campus •Managed and developed social media posting schedule, focused on informing students about the 816 classes offered •Promoted office initiatives through various tabling appearances and verbal outreach by street teaming throughout campus

220 Rowan Blvd Concierge

• Jun 2015 - Apr 2016

•Helped students and tenants with any problems that arised•Monitored security and safety of the building •Checked packages in from sending companies and out to tenants •Wrote “The Hoot”, the building’s weekly newsletter, using Constant Contact •Worked with Vice President of Marketing for Nexus Properties with other marketing initiatives •Helped students and tenants with any problems that arised•Monitored security and safety of the building •Checked packages in from sending companies and out to tenants •Wrote “The Hoot”, the building’s weekly newsletter, using Constant Contact •Worked with Vice President of Marketing for Nexus Properties with other marketing initiatives

Restaurant Marketing Director/Marketing Intern

• May 2014 - Jan 2016

•Regularly updated and maintained social networking websites •Advertised Cow Appreciation Day, an event that celebrates the company’s mascot, to both customers and mall employees through social media, flyers, and word of mouth communication •Implemented ‘Business of the Week’ program, which recognizes mall businesses and offers their employees discounts •Planned and organized outside sales, delivery orders, and school fundraisers •Regularly updated and maintained social networking websites •Advertised Cow Appreciation Day, an event that celebrates the company’s mascot, to both customers and mall employees through social media, flyers, and word of mouth communication •Implemented ‘Business of the Week’ program, which recognizes mall businesses and offers their employees discounts •Planned and organized outside sales, delivery orders, and school fundraisers

Staff Member

• Sep 2013 - May 2015

•Assisted in creating a positive atmosphere for students, performers, and other guests using high quality customer service•Embraced the FISH! Philosophy (Be there. Choose your attitude. Make their day. Play.)•Gained experience working with diverse populations •Worked welcome desk, along with other necessary jobs, including tech set up, line control, and marketing •Assisted in creating a positive atmosphere for students, performers, and other guests using high quality customer service•Embraced the FISH! Philosophy (Be there. Choose your attitude. Make their day. Play.)•Gained experience working with diverse populations •Worked welcome desk, along with other necessary jobs, including tech set up, line control, and marketing

Marketing/Events Intern

• May 2014 - Aug 2014

•Executed marketing efforts for events planned by the non-profit and its partners •Conducted initial outreach to prospective event partners •Planned and executed food drives with moving companies and interested volunteers •Executed marketing efforts for events planned by the non-profit and its partners •Conducted initial outreach to prospective event partners •Planned and executed food drives with moving companies and interested volunteers

Cashier

• Jan 2012 - Jul 2013

•Fulfilled customer orders, including making drinks and bagging food•Helped run front of the restaurant•Ensured customers left happy and satisfied•Walked around the food court providing "second mile" service, including assiting guests to clean tables, refilling drinks, and taking trash•Enriched overall customer experience •Fulfilled customer orders, including making drinks and bagging food•Helped run front of the restaurant•Ensured customers left happy and satisfied•Walked around the food court providing "second mile" service, including assiting guests to clean tables, refilling drinks, and taking trash•Enriched overall customer experience