Kassandra Alfaro

Marketing Intern at EIIS - European Institute for Innovation and Sustainability
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Contact Information
us****@****om
(386) 825-5501
Location
Greater New York City Area, US
Languages
  • Spanish Native or bilingual proficiency
  • Italian Limited working proficiency

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Experience

    • Marketing Intern
      • Jan 2021 - Present

    • United States
    • Apparel & Fashion
    • Public Relations and Communications Intern
      • Nov 2020 - Feb 2021

      - Assisted in developing a better brand experience on social media by executing projects such as workshops, interactive Instagram stories, blog posts, newsletters, challenges and more - Daily PR email reach for potential collaborations with bloggers, influencers and small businesses. Successfully organized a collaborative interview between the brand owner and a magazine, as well as smaller collaborations - Designed 5 blog posts and 1 newsletter for the brands site and email database using Adobe photoshop and Canva. Seamlessly organized these marketing attempts with a remote team of 4

    • Marketing Operations Intern
      • Jun 2020 - Aug 2020

      -Researched various methods of reaching a specific market in the real estate industry using Google ads, Facebook ads, squeeze pages, advertising campaigns and social media content to help generate leads -Illustrated designs, logos and other visual materials using Adobe Photoshop, Adobe Illustrator and Canva -Utilized marketing analytics to monitor the progress of ongoing campaigns and recommend innovative change as needed -Prepared a detailed marketing strategy to further enhance brand awareness and execute a multi-channel traffic acquisition strategy

    • Digital Marketing Intern
      • Apr 2018 - Aug 2018

      -Increased website engagement for three different client business web pages by writing marketable content and using SEO oriented social marketing strategies -Utilized CRM system to increase new customer acquisition and create interactive brand engagement with prospective clients -Optimized Rhythmic Promotions’ business clientele by contacting prospective clients and entering data into Microsoft

Education

  • St. John's University
    Bachelor of Science - BS, Marketing
    2017 - 2021

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