Cassandra Nordyke

Senior Director of Marketing at Source2
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Contact Information
us****@****om
(386) 825-5501
Location
GE
Languages
  • English Native or bilingual proficiency

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Bio

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5.0

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Brittany Bauschka, MS

I had the pleasure of working with Cassie for two years at Sagepath Reply and in that time we worked together on many marketing projects. Cassie has the innate ability to work with stakeholders to understand their needs and goals, and then creatively strategize and problem-solve with clients to help them exceed their goals. She is hard-working and always handles every situation with grace and professionalism, no matter how high the stakes are. As a manager, she has great organization and communication skills that are essential to every team leader. Cassie would be a great addition to any company.

Maren Kiemen

Cassie was an amazing champion for my organization R1 RCM when we worked with Sagepath for a variety of projects, from technical SEO work to paid advertising. We're a healthcare revenue cycle management company and it can be very difficult to find outside vendors who understand our business. Cassie was able to execute short and long-term projects for us quickly and effectively, and always with a KPI-focused strategy. I hope to be able to work with Cassie again in the future!

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Credentials

  • Inbound Certification
    HubSpot
    Sep, 2016
    - Oct, 2024

Experience

    • United States
    • Staffing and Recruiting
    • 100 - 200 Employee
    • Senior Director of Marketing
      • Jan 2023 - Present

      Responsible for oversight of the Marketing Strategy function to ensure continued alignment and partnership with Sales and Operations teams. Responsible for oversight of the Marketing Strategy function to ensure continued alignment and partnership with Sales and Operations teams.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Marketing
      • Jul 2021 - Jan 2023

    • Associate Director of Marketing Strategy
      • Feb 2021 - Jul 2021

    • Senior Digital Marketing Manager
      • Nov 2018 - Feb 2021

      I work with my team to manage and execute client needs around analytics, marketing platforms and strategies.

    • United States
    • Software Development
    • 200 - 300 Employee
    • Digital Marketing Manager
      • Oct 2017 - Nov 2018

      The Intermedix Preparedness Division is the market leader in emergency management technology. Our adaptable suite of solutions streamline daily and emergency operations, allowing our customers to seamlessly communicate anytime, virtually anywhere, through any medium. We deliver a full range of market-leading software for business continuity, resiliency, incident management, preparedness and resource management. Our services help clients and the communities they serve. The Intermedix Preparedness Division is the market leader in emergency management technology. Our adaptable suite of solutions streamline daily and emergency operations, allowing our customers to seamlessly communicate anytime, virtually anywhere, through any medium. We deliver a full range of market-leading software for business continuity, resiliency, incident management, preparedness and resource management. Our services help clients and the communities they serve.

    • United States
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Digital Content Specialist
      • Sep 2016 - Sep 2017

      Create, maintain, and execute inbound marketing efforts using the HubSpot methodology to generate leads for the Systems division of Intermedix. Create, maintain, and execute inbound marketing efforts using the HubSpot methodology to generate leads for the Systems division of Intermedix.

    • Staffing and Recruiting
    • Co Founder
      • Apr 2015 - Apr 2017

      Promote yourself and stand out from the stacks of resumes by creating a VloggedIn video cover letter, which allows you to record short videos introducing yourself, talking about your skills, personality, and goals. Stop wasting time in the wrong interviews and impress multiple employers at once by sharing your VloggedIn ID on your resume, social media pages, and more. With the job market so competitive and resumes so boring, be one of the first people to have a free VloggedIn ID!http://vloggedin.com/candidate/cnordyke

    • Marketing Specialist
      • Apr 2015 - Sep 2015

      Hired to help grow users and brand content for an online video resume website by developing and executing low-budget marketing campaigns. Accountable for designing marketing messages, creating and managing online ad campaigns (including Google Adwords), and building a positive web presence. Responsible for front end website design, intro video, updated website copy, and PR on Vloggedin.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Sep 2015 - Sep 2016

      Hired to develop, implement and manage recruitment marketing strategies for clients in the transportation industry. With clients needs I then formulated marketing plans that involve advertising across multiple media channels such as radio, television, newspaper, magazines, direct mailers, billboards, and social media. Hired to develop, implement and manage recruitment marketing strategies for clients in the transportation industry. With clients needs I then formulated marketing plans that involve advertising across multiple media channels such as radio, television, newspaper, magazines, direct mailers, billboards, and social media.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2015 - Jan 2016

      Fancy Rhino is a creative content company based in Chattanooga and New York City. We are strategists, filmmakers, writers, and designers who care. We care about our community and the work that we do. I was hired to build and create content for the Fancy Rhino brand. My responsibilities are a wide array of content creation, PR, Event Planning, Communications/marketing strategy, and analytics. Fancy Rhino is a creative content company based in Chattanooga and New York City. We are strategists, filmmakers, writers, and designers who care. We care about our community and the work that we do. I was hired to build and create content for the Fancy Rhino brand. My responsibilities are a wide array of content creation, PR, Event Planning, Communications/marketing strategy, and analytics.

    • United States
    • Design
    • 1 - 100 Employee
    • Interim Marketing Contractor
      • May 2015 - Sep 2015

      Recruited to learn and experience how an agency gains, keeps, and builds business and relationships with customers. As a Centerfold employee I joined meetings with clients, gave my opinion, as well as took the lead on smaller projects. Currently besides the owners, I am the first employee to join the year old agency. Recruited to learn and experience how an agency gains, keeps, and builds business and relationships with customers. As a Centerfold employee I joined meetings with clients, gave my opinion, as well as took the lead on smaller projects. Currently besides the owners, I am the first employee to join the year old agency.

    • United States
    • Retail
    • 700 & Above Employee
    • Assistant Manager
      • Sep 2014 - Apr 2015

      Joined this High-end Department Store as an intern in Boston, MA for 3 months then transferred to Charlotte, NC to finish my last 6 months of school. After being at the Charlotte store for less than 1 month I was promoted to Assistant Manager of Trend Accessories & Jewelry. While manager I increased sales every month and yearly sales by 2.2%. My department was ranked 4th in the region and 54th in the company. I was responsible for reorganizing and re-merchandisig the department as well as the implementation of the new repair process used for Nordstrom Co.

    • Marketing & Management Internship
      • Jun 2014 - Aug 2014

      Designed to start your career fast and move you directly into an assistant department manager role, the Retail Management Internship includes both hands-on selling experience and classroom learning. By learning from the top performers at Nordstrom I was able to win the Intern project for my store and compete regionally for the title. While interning I was also the winner of opening the most reward cards and made the top 10 selling list at least once every month. I was known for exceptional customer service and always using the best judgement.

Education

  • Johnson & Wales University
    Bachelor’s Degree, Marketing
    2011 - 2015

Community

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