Enrique Parada Sanabria

Digital Marketing Specialist at Learning Genie
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jan 2022 - Present

      - In charge of the SEO strategy and multiple Marketing Data-driven initiatives. - In charge of the SEO strategy and multiple Marketing Data-driven initiatives.

    • Digital Marketing Analyst and Head of Copywriting
      • Aug 2021 - Present

      • Technical content writer. Developing content for blogs, articles, social media, and company website and campaigns with a strong focus on improving the SEO ranking.• Conducting Keyword research for the creation of unique content that will rank properly the company website on different search engines.• Identifying client's needs and recommending new content to address gaps in the company's current website and social media content.• Experience using multiple CRM software like HubSpot, SalesForce Cloud and Mailchimp.• Responsible for creating the entire digital marketing strategy for traffic/client acquisition, brand awareness and sales growth through SEO/SEM initiatives, landing page creation and optimization, product creation and promotion, Facebook Campaigns, Google Analytics, Google Data Studio, Google Tag Manager, and other growth-related initiatives.• Supervise and approve the content for social media and its performance.• Analyze results and KPI’s of the different marketing strategies.• Take data-driven decisions based on the results of the different campaigns.

    • Strategic Management Services
    • Strategic Marketing Specialist and Head of Copywriting.
      • Jan 2020 - Jul 2021

      • Leaded the Digital marketing area, its processes, and associates.• Conceptualization, creation and optimization of digital campaigns.• Definition of strategies in multimedia platforms.• Implementation of Social Media Automatization Software.• Copywriting and supervision of copywriters.• Experience using multiple CRM software like HubSpot, SalesForce Cloud and Mailchimp.• Technical content writer. Developing content for blogs, articles, social media, and company website and campaigns with a strong focus on improving the brand ranking on search engines.• Conducting Keyword research for the creation of unique content that will rank properly the company website on different search engines.• Identifying client's needs and recommending new content to address gaps in the company's current website and social media content.• Strategic consulting and brand positioning.• Landing pages builder.

    • Community manager and Copywriting Marketing Executive
      • Aug 2018 - Jan 2020

      • Ranked the company in first place in search engines thanks to successful SEO best practices.• In charge of social media publishing and managing• Creation of multimedia and creative copywriting.• Performed Keyword research on a daily basis to optimize the company digital content.• Conceptualization of digital campaigns and definition of strategies in multimedia platforms.

    • CULTURAL EXCHANGE - ITALIA
      • Jan 2018 - Dec 2019

      Went to Italy to learn Italian as my third language, and also to learn how to cook in one of the best culinary cultures in the world. Went to Italy to learn Italian as my third language, and also to learn how to cook in one of the best culinary cultures in the world.

    • CULTURAL EXCHANGE - AUSTRALIA
      • Jan 2014 - Dec 2015

      Went to Australia to learn English and to improve my bilingual writing skills. Went to Australia to learn English and to improve my bilingual writing skills.

Education

  • Universidad de los Andes - Colombia
    Bachelor of Business Administration - BBA, Administración y gestión de empresas, general
    2012 - 2022
  • INSTITUTO EDUACIÓN Y VIDA
    High School Diploma, High School Diploma
    2006 - 2011

Community

You need to have a working account to view this content. Click here to join now