Giovanni Riefolo, EMBA, MA

Digital Sales Manager at Universo Pubblicità
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Contact Information
us****@****om
(386) 825-5501
Location
IT
Languages
  • English Full professional proficiency
  • Italian Native or bilingual proficiency
  • Spanish Limited working proficiency

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5.0

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Balaji Ramasamy

I’ve seen Giovanni go above and beyond in collaboration opportunities with different brands during the three years we worked together. He’s also eager to learn new marketing techniques. I happily recommend him here on LinkedIn.

Max Burgio

Gran lavoratore e ottima persona, una di quelle che sa cosa significa far "gruppo" :)

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Credentials

  • Growth Master Certification
    GrowthHackers
    Nov, 2021
    - Nov, 2024
  • An Introduction to Marketing
    Coursera
    Dec, 2014
    - Nov, 2024
  • Analysing Global Trends for Business and Society - The Wharton School of the University of Pennsylvania
    Coursera
    Jun, 2014
    - Nov, 2024
  • User Experience for the Web (WebUX), User Experience, Certificate
    Open Universities Australia
    May, 2014
    - Nov, 2024
  • Online Advertising Certificate, Advertising,
    Open Universities Australia
    Apr, 2014
    - Nov, 2024
  • Inbound Certification
    HubSpot
    Sep, 2016
    - Nov, 2024

Experience

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Digital Sales Manager
      • Dec 2022 - Present

    • Italy
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Digital Sales Manager
      • Aug 2019 - Dec 2022

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Digital Sales Manager
      • Feb 2017 - Aug 2019

      ❖ Determine the creative direction of multiple sales and marketing projects from the initial concept through design and implementation and perform strategic planning to clearly articulate client companies' vision, mission, value proposition, brand architecture, and positioning. ❖ Increase sales by effectively carrying out a go-to-market strategy for Digital Marketing and Sales Services, leading all digital revenues from cross-platform advertising sales (e.g., websites, mobile, video, and social media advertising). ❖ Oversee a strong team of professionals and guarantee peak performance by managing, mentoring, and developing 12 Sales Executives and Sales Specialists to deliver beyond expectations on a regular basis. ❖ Continually identify the best opportunities for revenue improvement by carefully examining all marketing and sales programs, reporting on each client campaign, producing meaningful analytics, and providing updates on all projects. ❖ Obtain phenomenal numbers compared to relative market growth, securing a successful growth by 19.7% of total turnover value in 2018, in a market with growth of 11%.

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Sales and Marketing Manager
      • Jul 2014 - Nov 2016

      ❖ Played an instrumental leadership role and informed decision-making across cross-media, above-the-line, and below-the-line advertising; all aspects of corporate sales and marketing initiatives; P&L management and chairing budget activity through annual, quarterly, and monthly forecast with the Sales Director; commission/sales plan building; and logistics and sales management. ❖ Championed an internal cultural change to increase efficiencies and productivity, thriving in fast-paced environments and making sure the company remained nimble in an ever-evolving market. ❖ Enforced consistent consultative selling methods across the sales teams to build relationships within the target market, developing a focused marketing strategy and implementing a training program to onboard new hires. ❖ Expended by 16% of total turnover in 2015, significant growth compared to the market 9%. ❖ Enhanced client organizations’ revenue and profitability by effectively advising their efforts to attain knowledge, insight, and data related. ❖ Expanded sales volumes to approximately €5MM in 2015, accomplishing relevant development in digital and below-the-line advertising products.

    • Italy
    • Advertising Services
    • 100 - 200 Employee
    • Web Marketing Manager
      • Mar 2013 - Jul 2014

      ❖ Spearheaded a fresh marketing strategy based on the application and integration of tools such as Google AdWords and Real Time Bidding, leveraging analytics, pinpointing new opportunities, monitoring campaign impact, and maximizing overall returns on investment by administering thoughtful adjustments. ❖ Generated over €1MM in annual revenue via B2B sales and marketing, producing and maintaining a strong company image, creating marketing materials, managing website content, and propelling new business development. ❖ Adapted quickly and effectively to a changing market by conducting sales and market research and devising new strategies. ❖ Nurtured strong professional connections with clients and colleagues, reporting monthly digital business unit achievements to the Sales Director and accomplishing exceptional customer service and client retention rates. ❖ Provided decisive leadership and helped guide the careers and development of 10 sales accounts, a product manager and an advertising trafficker.

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Sales and Marketing Manager
      • Nov 2011 - Mar 2013

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Sales and Marketing Manager
      • Sep 2007 - Oct 2011

    • Italy
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Sales and Marketing Manager
      • Jun 2006 - Sep 2007

    • Italy
    • Advertising Services
    • 400 - 500 Employee
    • Sales and Marketing Manager
      • Mar 2004 - Jun 2006

    • Product Manager
      • Jan 2000 - Feb 2004

Education

  • POLIMI Graduate School of Management
    Flex EMBA | Accredited: AMBA, EQUIS, ASFOR, (AACBS Member), Executive MBA, Business Administration and Management
    2017 - 2019
  • SDA Bocconi
    Internet Marketing Management Specialization Course
    2003 - 2003
  • Università degli Studi di Milano
    MA in Economics and Marketing, Economics and Marketing
    1995 - 2000
  • Scientific Lyceum Diploma
    52/60

Community

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