Experience

Palton Morgan Holdings

• Nigeria
• Real Estate
• 1 - 100 Employee

• Brand Strategist

  • Sep 2022 - Present



Cloud17 Solutions

• Nigeria
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing & Communications Strategist

  • Mar 2020 - Nov 2022

  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.• Evaluate emerging technologies to provide thought leadership and perspective for adoption where appropriate• Plan, execute, and measure experiments and conversion tests• Design, build and maintain social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners

• Marketing & Communications Content Writer

  • Oct 2018 - Oct 2020

  Develop Strategic Content Goals • Develop content goals and the strategies to reach meet brand marketing and communication goals. Create Content and Manage Content Distribution • Including sales copy, blog posts, presentations, web content, and social media content. • Create an editorial calendar to establish when content will be distributed and through which channels.Collaborate With Other Departments on Content Creation • Synthesize ideas on a larger team of marketers, subject matter experts, and decision-makers. • Communicate with various teams to create effective content.Analyze Key Performance Indicators to Determine Content Effectiveness • Analyse key performance indicators to ensure content performs as expected to generate more conversions for the brand.Quality Assurance • Employing a keen eye for detail and top-notch problem-solving skills to ensure the right content ends up in front of the right viewer.



BLUE GATE World.

• Nigeria
• Farming
• 1 - 100 Employee

• Brand & Marketing Communications Executive

  • May 2017 - Nov 2018

  • Oversee and maintain all brand communication channels, maximising the use of all company communication and marketing activities to build brand awareness, engagement & loyalty.• Monitor all brand activities, campaigns, and consumer activation programs.• Implement Company marketing plans to ensure marketing message is aligned across all channels of communication. • Manage external agencies to ensure implementation of all marketing strategies.• Liaise from time to time with media professionals attending industry related functions on behalf of the brand. • Work closely with sales and business development teams to source information and build strategy to improve conversion rate.• Monitor the display and visibility of company products, ads across various retailers and branches for better visibility and placement.



VConnect.com

• Nigeria
• Information Technology & Services
• 1 - 100 Employee

• QC Lead/Supervisor

  • Nov 2015 - Oct 2016

  • Conduct collaborative training for In-house and outsourced Agencies.• Train In-house and outsourced agents on best practices and etiquette. • Liaising with relevant departments for efficient service delivery. • Ensuring the performance of the staff is of a high standard.• Discussing and resolving problems in real-time.• Carrying out performance reviews.• Reporting to management.• Allocating tasks to team. • Conduct collaborative training for In-house and outsourced Agencies.• Train In-house and outsourced agents on best practices and etiquette. • Liaising with relevant departments for efficient service delivery. • Ensuring the performance of the staff is of a high standard.• Discussing and resolving problems in real-time.• Carrying out performance reviews.• Reporting to management.• Allocating tasks to team.



DealDey Limited

• Nigeria
• Technology, Information and Internet
• 100 - 200 Employee

• Content Management Specialist

  • Oct 2014 - Oct 2015

  My responsibilities include: • Overseeing the creation and accuracy of the content on e-commerce website. Generate descriptions for e-commerce site.  Checking the quality of descriptions and other copy on the e-commerce site. Create content marketing materials to keep buyers engaged on the site such as:  Blog posts related to content on the e-commerce site. Social media posts through sites such as Twitter and Facebook.• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why thus ensuring continuous evolution of strategy. • Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. • Gathering data and handle analytics or liaise with those who do and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.• Establishing work flow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement appropriate CMS. • Being an arbiter of best practices in grammar, messaging, writing, and style. • Integrating content activities within traditional marketing campaigns. • Conducting ongoing usability tests to gauge content effectiveness.• Conducting periodic competitive audits.



Almog Engineering

• Systems Administrator

  • Jun 2012 - Sep 2014

  Administer and manage I.T infrastructure. Optimize and maintain systems. Run regular updates and backup. Give safety briefing at tool box meetings.Management and Training of personnel.Liaising with relevant departments for efficient service delivery.Plan and implement all activities for acquiring supplies, services, tools, equipment and logistics. Administer and manage I.T infrastructure. Optimize and maintain systems. Run regular updates and backup. Give safety briefing at tool box meetings.Management and Training of personnel.Liaising with relevant departments for efficient service delivery.Plan and implement all activities for acquiring supplies, services, tools, equipment and logistics.