David Tunney
Co-Founder at Elk Electronics- Claim this Profile
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Bio
Credentials
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Google AdWords Advertising Fundamentals
Google -
Hubspot Inbound Marketing Certification
HubSpot
Experience
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Elk Electronics
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Ireland
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Co-Founder
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Jan 2021 - Present
• Co-founded Elk Electronics to create charging solutions for the rapidly growing Electric Vehicle (EV) market • Successfully secured private investment and government grants to finance the development, testing, and independent certification of our EV chargers. • Spearheaded the product management effort, which included integrating market research, customer feedback, and design enhancements into the work of our engineering and software development teams. • Developed commercial strategy, including pricing, distribution, customer acquisition/retention, and partnerships. • Created detailed business and marketing plans covering product development, branding, advertising, PR, and digital marketing to support the GTM strategy. Show less
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SparroWatch Ltd
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Ireland
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Information Technology & Services
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Co-Founder
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May 2017 - Dec 2020
• Co-founded SparroWatch to design and provide intelligent monitoring solutions for areas without power and wifi, such as parks. Served clients in various industries from government to traffic surveying, farming, and construction. • One of The Business Post’s 100 Hottest Startups (2018) • Successfully secured innovation contracts from Smart Dublin via the Small Business Innovation Research (SBIR) initiative. • Pitched for & won tenders from the UK government to monitor and survey public parks. • Led a diverse team of hardware and software engineers to develop custom camera systems utilizing cutting-edge technologies, including computer vision, AI, cellular, and solar. • Collaborated closely with local government and private sector stakeholders to tailor each solution to their specific needs including park usage surveys and real-time security monitoring. • Utilised agile project management methodologies to guide the development of each camera system, along with a proprietary app that offered live statistics and smart alerts of the monitored area. Show less
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Self-employed
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Real Estate
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1 - 100 Employee
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Business & Marketing Consultant
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Dec 2015 - Apr 2017
• Led and managed a cross-functional team of graphic designers, SEO specialists, and back-end developers to create and execute targeted digital marketing campaigns for a range of industries, including real estate, financial services, optometry, and merchandising. • Collaborated closely with clients to identify their business goals, understand their target audience, and map out their customers' decision-making process, resulting in increased customer acquisition and retention rates. • Designed and managed digital marketing campaigns, utilising A/B testing to achieve optimal ROI and improve performance on platforms such as Google Adwords, Facebook Ads, LinkedIn Ads, and Email Marketing. • Analysed and reported on key performance indicators (KPIs) for clients, providing actionable insights and recommendations to optimise their business performance, including campaign performance, website traffic, lead generation, and conversion rates. • Demonstrated a track record of delivering successful digital marketing campaigns that exceeded client expectations, resulting in repeat business and positive referrals. Show less
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M2C - Smart Charge
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Ireland
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Appliances, Electrical, and Electronics Manufacturing
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Business Development Manager
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Sep 2012 - Nov 2015
• Conducted extensive primary and secondary research on the EV charging market, including conducting interviews, focus groups, and surveys to identify unmet market needs and opportunities. • Served as a catalyst for the development new product lines • Successfully entered new markets, approaching key stakeholders to understand their needs and facilitating the company's expansion into both governmental and private customer segments. • Collaborated closely with the CEO to develop a comprehensive business plan and commercial strategy • Demonstrated expertise in account management and direct selling, resulting in increased sales and acquisition of new accounts while effectively managing existing key accounts. Show less
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Spokesperson / Brand Ambassador
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Feb 2013 - Apr 2014
•Selected to serve as spokesperson for Guinness Canada and lead the nationwide St. Patrick's Day PR campaigns in 2013 and 2014. •Developed comprehensive communication objectives and strategy for the campaign, collaborating closely with cross-functional teams to ensure successful execution and delivery of key messages to target audiences across multiple channels. •Led a highly successful national media campaign, securing coverage in top-tier publications and outlets, including TV, newspapers, and radio interviews, resulting in significant brand exposure and positive coverage. •Hosted a series of high-profile events for media, influencers, staff, and key accounts, showcasing the brand's unique value proposition and generating excitement and engagement among key stakeholders. •Demonstrated exceptional communication skills, successfully articulating key brand messages to diverse audiences, building strong relationships with stakeholders, and delivering measurable business results. Show less
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Education
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2013 - 2014
Dublin City University
M.Sc (Hons), Strategic Management -
2008 - 2012
Dublin Institute of Technology
B.Sc. (Hons), Marketing
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