Magnus Kristian Gregersen PhD and mini MBA
Senior Sustainability Advisor at Sustainable Business Solutions // Klimakurser- Claim this Profile
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English Full professional proficiency
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German Limited working proficiency
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Swedish Limited working proficiency
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Norwegian Limited working proficiency
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Danish Native or bilingual proficiency
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Bio
Judith Beugelsdijk-Makkinga
I’ve worked with Magnus at CGM. He was as a great colleague to work with. He is a professional and structured marketing expert with a bunch of ambition, knowledge and a sharp sence of humor. On a personal level I got to know him as very loyal and sincere.
Jesper Markfoged
I opstartsfasen af CC Green har Magnus været tilknyttet som Startup Brand Consultant. Han har fungeret som rådgiver og har blandt andet haft ansvaret for at udvikle og operationalisere vores brandingstrategi. Vi har været meget tilfredse med Magnus og kan specielt anbefale ham for hans evne til kombinere strategiske og faglige visioner med løsninger på lavpraktiske problemstillinger.
Judith Beugelsdijk-Makkinga
I’ve worked with Magnus at CGM. He was as a great colleague to work with. He is a professional and structured marketing expert with a bunch of ambition, knowledge and a sharp sence of humor. On a personal level I got to know him as very loyal and sincere.
Jesper Markfoged
I opstartsfasen af CC Green har Magnus været tilknyttet som Startup Brand Consultant. Han har fungeret som rådgiver og har blandt andet haft ansvaret for at udvikle og operationalisere vores brandingstrategi. Vi har været meget tilfredse med Magnus og kan specielt anbefale ham for hans evne til kombinere strategiske og faglige visioner med løsninger på lavpraktiske problemstillinger.
Judith Beugelsdijk-Makkinga
I’ve worked with Magnus at CGM. He was as a great colleague to work with. He is a professional and structured marketing expert with a bunch of ambition, knowledge and a sharp sence of humor. On a personal level I got to know him as very loyal and sincere.
Jesper Markfoged
I opstartsfasen af CC Green har Magnus været tilknyttet som Startup Brand Consultant. Han har fungeret som rådgiver og har blandt andet haft ansvaret for at udvikle og operationalisere vores brandingstrategi. Vi har været meget tilfredse med Magnus og kan specielt anbefale ham for hans evne til kombinere strategiske og faglige visioner med løsninger på lavpraktiske problemstillinger.
Judith Beugelsdijk-Makkinga
I’ve worked with Magnus at CGM. He was as a great colleague to work with. He is a professional and structured marketing expert with a bunch of ambition, knowledge and a sharp sence of humor. On a personal level I got to know him as very loyal and sincere.
Jesper Markfoged
I opstartsfasen af CC Green har Magnus været tilknyttet som Startup Brand Consultant. Han har fungeret som rådgiver og har blandt andet haft ansvaret for at udvikle og operationalisere vores brandingstrategi. Vi har været meget tilfredse med Magnus og kan specielt anbefale ham for hans evne til kombinere strategiske og faglige visioner med løsninger på lavpraktiske problemstillinger.
Experience
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Sustainable Business Solutions // Klimakurser
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Denmark
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Business Consulting and Services
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1 - 100 Employee
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Senior Sustainability Advisor
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Jan 2023 - Present
- Facilitating corporate sustainability journeys.- Helping boards, managers, and specialists to work strategically with corporate sustainability. Analyzing: Taxonomy analysis, CSRD gap-analysis, ESG baseline, and due diligence (CSDDD).Strategizing: CSRD, Materiality assessment, strategy, and SMART-goals.Planning: Possible initiatives, prioritizing initiatives, and formalizing initiatives.Organizing and consulting: project plans, management consultancy, and project management.Communicating and reporting: CSRD and ESRS, Danish law, reporting, and branding.Educating: Boards of Directors, managers, specialists, and students. Show less
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Sustainability Advisor
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Feb 2022 - Jan 2023
- Facilitating corporate sustainability journeys.- Helping managers and organizations to work strategically with corporate sustainability.
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Danmarks Medie- og Journalisthøjskole
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Denmark
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Higher Education
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200 - 300 Employee
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External Lecturer
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Sep 2022 - Nov 2022
Corporate Sustainability: Drivers, development projects, and management Corporate Sustainability: Drivers, development projects, and management
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Pravda A/S
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Denmark
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Advertising Services
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1 - 100 Employee
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Consultant (project)
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May 2021 - Dec 2021
- Map out the current processes and methods, used in brand development projects - Develop a new and insight-driven process for managing brand development projects - Incorporate the Film department into the overall brand development process - Strengthen and digitalize the Insights phase - Reporting to top Management & advise on corporate strategy - Map out the current processes and methods, used in brand development projects - Develop a new and insight-driven process for managing brand development projects - Incorporate the Film department into the overall brand development process - Strengthen and digitalize the Insights phase - Reporting to top Management & advise on corporate strategy
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ProCon Group
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Denmark
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Wind Electric Power Generation
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1 - 100 Employee
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Sustainability and Branding Consultant (project)
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Aug 2020 - Jan 2021
- SDG-certification and rebranding: from strategy to implementation plans. - Mapping out and analyzing the current sustainability and branding initiatives. - Developing and presenting new strategies and concepts for branding and sustainability. - Developing and presenting prototypes of concepts and timelines. - Consulting the CEO in relation to strategy development, changes, and communication. - Working strategically with UNs 17 Sustainable Development Goals. - Project managing a small team of consultants. - Understanding of the wind industry and its value chain. Show less
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PhD Researcher
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Sep 2014 - Feb 2020
- Research area: Organizational visual identity, focusing on strategizing and management. - Some of the participating agencies: Kunde & Co, Envision, Designit, Kontrapunkt og e-Types. - Newest knowledge of: Corporate branding, strategic communication, and visual identity work. - Developing, managing, and carrying out a highly ambitious and dynamic PhD-project. - Thrive with a steep learning curve and good at acquiring new knowledge and skills. - Reporting and presenting my work to CEOs, specialists, colleges, and students. - Navigating in a competitive environment with both short and long deadlines. - Teaching MA-students in Corporate Communication and supervising BA-thesis’s. - Visiting scholar at CBS: Main contact Professor Majken Schultz, Department of Organization. - Two maternity leaves and a 15 months self-financed leave to free my son from squint. Show less
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Carat Denmark
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Denmark
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Advertising Services
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1 - 100 Employee
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Member of research and expert panel
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Nov 2016 - Nov 2016
- Consulting managers on how to manage visual identities and brands in the future. - Consulting managers on how to manage visual identities and brands in the future.
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Freelance Brand and Sustainability Consultant
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Apr 2012 - Aug 2014
- Consulting startups like Brand New Day and CC Green in relation to sustainability and corporate branding. - Analyzing and mapping out potential corporate brand positions. - Developing and presenting new brand strategies and implementation plans. - Consulting with CEO in relation to branding, sustainability, strategy, focus, and budget. - Navigating in entrepreneurial and sustainability driven environments. - Consulting startups like Brand New Day and CC Green in relation to sustainability and corporate branding. - Analyzing and mapping out potential corporate brand positions. - Developing and presenting new brand strategies and implementation plans. - Consulting with CEO in relation to branding, sustainability, strategy, focus, and budget. - Navigating in entrepreneurial and sustainability driven environments.
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Aalborg University
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Denmark
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Research Services
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700 & Above Employee
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Part-time Lecture
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Jul 2012 - Jun 2014
- Planning and carrying out teaching, supervision, and examination. - Fields of focus: CSR, branding, identity, communication, and project & change management. - Planning and carrying out teaching, supervision, and examination. - Fields of focus: CSR, branding, identity, communication, and project & change management.
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CompuGroup Medical SE & Co. KGaA
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Communication Coordinator, Northern Europe
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Jan 2011 - Feb 2012
- Communicative responsibility for communication team in Northern Europe (DK, NO, SWE & NL). - Ensuring communicative alignment across Northern Europe and aligning it with HQ guides. - Developing, implementing, and managing the Northern European brand manual. - Developing and presenting the first ever global social media strategy. - Consulting VP of Northern Europe on communicative matters in an acquisition process. - Organizing and running international websites, newsletters, folders, and fairs. - Carrying out and reporting user surveys to VPs across Northern Europe. - Responsible for contact with external agencies and freelancers. - Used to navigating in an international matrix organization within the healthcare-IT sector. Show less
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Freelance Communication Professional
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Dec 2009 - Jan 2011
- Write online texts and consult on website structure and design. - Write online texts and consult on website structure and design.
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Envision – Part of First Chair Group A/S
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Denmark
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Advertising Services
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1 - 100 Employee
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Strategic Planner Intern
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Jul 2010 - Aug 2010
- Strategic planning, consumer insights, concept development, and write newsletters. - Strategic planning, consumer insights, concept development, and write newsletters.
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Aarhus BSS - Aarhus University
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Higher Education
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500 - 600 Employee
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Guest teacher
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Aug 2009 - Aug 2009
- Teaching a master class in "Consumption, Society, and Market". - Teaching a master class in "Consumption, Society, and Market".
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Junior Manager
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Jul 2007 - Apr 2008
- Re-branding a student group at AU. - Re-branding a student group at AU.
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Internship
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May 2003 - Jul 2003
- Design and layout of visual communication and identity (online and offline). - Design and layout of visual communication and identity (online and offline).
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Education
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Aros Business Academy
Mini MBA in Sustainability Management -
Aarhus BSS, Department of Management and Business Communication
Doctor of Philosophy - PhD, Business/Corporate Communications -
Erhvervsakademi Aarhus | Business Academy Aarhus
Project Management, single course -
Handelshøjskolen i Århus / Aarhus School of Business
Master, Corporate Communication -
Handelshøjskolen i Århus / Aarhus School of Business
Bachelor, Marketing and Management Communication -
Deakin University
Bachelor, A semester abroad -
Hojer Design College
Prof. BA, Graphic Designer -
Krabbesholm Højskole
Architecture and graphic design -
Odder Gymnasium