Experience

Hawke Media

• United States
• Advertising Services
• 100 - 200 Employee

• West Coast Partnerships Manager

  • Oct 2021 - Present

  Remote Hawke Media is an award-winning digital marketing consultancy and full-service agency that offers custom, data-driven marketing strategies to businesses of all sizes, on a flexible contract basis. We've worked with over 4,500 brands since our inception (eg. Verizon, Red Bull, Tamara Mellon, The Sill) making our depth of knowledge in marketing precise and unique. In nearly 10 years, Hawke has grown from 7 to more than 300 full-time employees. RESPONSIBILITIES: • Generate warm… Show more Hawke Media is an award-winning digital marketing consultancy and full-service agency that offers custom, data-driven marketing strategies to businesses of all sizes, on a flexible contract basis. We've worked with over 4,500 brands since our inception (eg. Verizon, Red Bull, Tamara Mellon, The Sill) making our depth of knowledge in marketing precise and unique. In nearly 10 years, Hawke has grown from 7 to more than 300 full-time employees. RESPONSIBILITIES: • Generate warm introductions, leads, opportunities, and revenue through our partners, directory listings, and co-marketing initiatives. •Source points of contact, resources, offers, and discounts for our prospects, clients, and the service teams. • Create and execute co-marketing opportunities with partners including blogs, backlinks, case studies, content, newsletters, lunch & learns, podcasts, webinars, whitepapers, virtual events, etc. • Oversee partner agreements, commissions, and payouts. • Create mutually beneficial co-marketing strategies that leverage both partner and Hawke Media channels. • Own, develop, and approve all partnership messaging, creative, and content. • Work with internal and external services and creative teams to develop brand-right marketing materials. • Project manage partnership operations with cross-functional teams to create, manage, and improve upon processes. • Continuously measure, report on, and improve partner marketing opportunities and operational processes. • Serve as point-of-contact for all channels (press, media, events, owned channels, social, etc) and internal teams. • Seek out new and innovative marketing levers that drive partnerships KPIs. • Provide support to the inbound marketing team on a need basis. • Engage directly as needed with senior stakeholders from both Hawke Media and the partner; embody Hawke’s brand values and culture as an ambassador. Show less



Paolucci Salling & Martin

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 2021 - Sep 2021

  Remote Paolucci Salling & Martin is celebrating its 30+ years as a leader in the creation of elevated brand platforms and the strategic integration of the brand into core marketing disciplines including print, digital, social media and public relations. Our approach is thoughtful, a reflection of our commitment to the communication arts and the discovery of one's singularity, or voice, to raise clients from the mire of the tired, familiar and uninspired storytelling of their… Show more Paolucci Salling & Martin is celebrating its 30+ years as a leader in the creation of elevated brand platforms and the strategic integration of the brand into core marketing disciplines including print, digital, social media and public relations. Our approach is thoughtful, a reflection of our commitment to the communication arts and the discovery of one's singularity, or voice, to raise clients from the mire of the tired, familiar and uninspired storytelling of their competitors. We embrace the principles of 'reductionism', creating strong mood and emotion with the least amount of detail, thus reducing the message to its most essential core. The experience is enhanced, the connection deepened and the results profound. • Promoted from Client Services & Media Planning Coordinator role. RESPONSIBILITIES: • Continued account and media responsibilities from previous roles. • Managed media planning/ buying and schedules for multiple projects among 14+ clients. • Coordinated all timelines to process creative work through the office for 9+ clients/projects. • Was in charge of creating, managing, and reporting for organic social media for 7+ clients/projects. • Created, coordinated, and reported 4+ social media influencer programs. • Planned/ coordinated company events.

• Client Services & Media Planning Coordinator

  • Apr 2018 - Dec 2020

  El Segundo, California, United States • Promoted from Account Coordinator role. Continued previous duties. • Spearheaded and trained the office in cloud-based (Google) tools for internal/external use. (January - March 2020.) RESPONSIBILITIES: • Discussed print/digital/outdoor advertising strategy with clients and account executives. • Created ad lists for production team. • Created and updated media lists and schedules for clients. • Sent insertion orders to publications. • Managed media budgets. •… Show more • Promoted from Account Coordinator role. Continued previous duties. • Spearheaded and trained the office in cloud-based (Google) tools for internal/external use. (January - March 2020.) RESPONSIBILITIES: • Discussed print/digital/outdoor advertising strategy with clients and account executives. • Created ad lists for production team. • Created and updated media lists and schedules for clients. • Sent insertion orders to publications. • Managed media budgets. • Managed ad deadlines and insertions. • Trusted with interviewing/ hiring/training of interns and new-hires.

• Account Coordinator

  • Sep 2017 - Apr 2018

  El Segundo, California, United States • Spearheaded and trained the office in a new CPM system (Basecamp 3) that dramatically helped internal workflow. (January 2018- April 2018). RESPONSIBILITIES: All day-to-day creative coordination responsibilities associated to managing design, production, web and other branded asset creation between the client and the agency. Day to day Responsibilities include coordination and project management for the following: • Prepared all marketing materials used for… Show more • Spearheaded and trained the office in a new CPM system (Basecamp 3) that dramatically helped internal workflow. (January 2018- April 2018). RESPONSIBILITIES: All day-to-day creative coordination responsibilities associated to managing design, production, web and other branded asset creation between the client and the agency. Day to day Responsibilities include coordination and project management for the following: • Prepared all marketing materials used for creative presentation and meetings. • Coordinated all timelines to process creative work through the office. • Managed all client approvals of design work around advertisement development, website production, and public relations creative copywriting. • Management of all budgets for creative programs between Agency and associated to client demands. • Worked with Media team to develop strategic ad buys for various creative advertising programs. • Researched and Reported on All Creative Marketing Programs- programs including integrated campaigns with larger creative advertising efforts.



Internet Marketing Association- Women's Leadership Group

• Founding Member

  • Jan 2017 - Sep 2017

  The WLG (Women's Leadership Group)'s founding members represent an elite circle of proven women leaders. Representing all industries, countries and walks of life, being a part of this community engages you in a network of women who appreciate the right connections, communications, and enjoy every experience life has to offer.



Houzz

• United States
• Software Development
• 700 & Above Employee

• Account Coordinator Support

  • Sep 2016 - Jul 2017

  Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest… Show more Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. RESPONSIBILITIES: • Actively engaged the Houzz professional community with profile technical & qualitative support. • Obtained reviews, uploaded photos, and improved engagement, both from direct response campaigns and outbound calling. • Inbound/Outbound phone and ticket support for existing and potential professionals. • Provided sales support by sending warm referrals. Show less



Internet Marketing Association

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Account Executive

  • Aug 2014 - Sep 2016

  Orange County, California Area The Internet Marketing Association (IMA) is a professional organization that has accrued more than 900,000 members in various fields including sales, marketing, business ownership, programming and creative development. Earlier in 2017, I was nominated and accepted a spot as a founding member of IMA's Women's Leadership Group. RESPONSIBILITIES: • Procured new partners, members, sponsors, technology and monetizing strategies by promoting IMA's membership value. •… Show more The Internet Marketing Association (IMA) is a professional organization that has accrued more than 900,000 members in various fields including sales, marketing, business ownership, programming and creative development. Earlier in 2017, I was nominated and accepted a spot as a founding member of IMA's Women's Leadership Group. RESPONSIBILITIES: • Procured new partners, members, sponsors, technology and monetizing strategies by promoting IMA's membership value. • Increased number of invitations to 2,000 & securing 300+ registrations for IMPACT conferences. • Partook in event planning and coordination for IMA-hosted events such as IMA’s annual conferences in Las Vegas, IMPACT14- IMPACT16 which are heavily attended by Fortune 500 company executives, celebrities, and public officials. • Handled set-up, backstage AV work, and gathered talent and executives. Show less



......

• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Jun 2015 - Mar 2016

  Orange County, California Area KCOMM is a marketing communications firm specializing in Public Relations, Public Affairs, Internet Marketing, Signature Events and Strategic Relationships. We are dedicated to providing cost-effective and results-driven communications services to our clients. Our approach is straightforward. It is to deliver the highest-value counsel and solutions to maximize our clients’ marketing and business goals including market entry/leadership, product positioning, brand preference, sales growth… Show more KCOMM is a marketing communications firm specializing in Public Relations, Public Affairs, Internet Marketing, Signature Events and Strategic Relationships. We are dedicated to providing cost-effective and results-driven communications services to our clients. Our approach is straightforward. It is to deliver the highest-value counsel and solutions to maximize our clients’ marketing and business goals including market entry/leadership, product positioning, brand preference, sales growth and corporate citizenship. We also believe in giving back to the community. • Promoted from Account Coordinator to Account Executive. RESPONSIBILITIES: • Previous duties continued. • Coordinated PR/Marketing for 15 brand/firm accounts. • Compiled weekly social media reports and monthly PR reports for clients. • Created pitches and PR outreach to prominent newspaper, radio, and television media.

• Account Coordinator

  • Aug 2014 - Jun 2015

  Orange County, California Area RESPONSIBILITIES: • Created content for 8+ clients' social media content calendars, editorial calendars, and press releases. • Compiled and submitted award and speaking engagement nominations. • Scheduled & created agendas for weekly or monthly client meetings. • Planned and coordinated client events.



Wasserman Next Gen

• United States
• Advertising Services
• 100 - 200 Employee

• Windows 8 Campus Representative (Temporary Position)

  • Feb 2013 - Mar 2013

  Riverside, California Microsoft Windows Campus Tour, Riverside, CA (2 week tour extended to 4 weeks due to high response from students) RESPONSIBILITIES: • Enticed students to conduct trials and partake in surveys on Windows products, along with other Microsoft products. • Worked with teammates to promote Windows products through marketing and promotional materials.



Rolling Hills Family Dental

• Receptionist/ Marketing Coordinator (Summer Part- Time Position)

  • Jun 2009 - Aug 2011

  Harbor City, California I worked part-time during the summers as a receptionist tasked with answering calls, scheduling appointments, and facilitating patient onboarding. I also helped create the company website and social media pages to assist in garnering more foot traffic to the office.