Experience

Peachy Studio

• United States
• Advertising Services
• 1 - 100 Employee

• Partner/Creative Director

  • Dec 2021 - Present

  At Peachy we push the boundaries of product and brand storytelling. We combine our creative passion with an engineering mindset in order to harness technology for the purity of the creative. It’s all about our process and attention to detail that allows our projects to keep the product and the brand as the hero of every moment. At the end of the day, it's all about details and the beautiful chaos that can occur when compelling story meets an engaging vision. At Peachy we push the boundaries of product and brand storytelling. We combine our creative passion with an engineering mindset in order to harness technology for the purity of the creative. It’s all about our process and attention to detail that allows our projects to keep the product and the brand as the hero of every moment. At the end of the day, it's all about details and the beautiful chaos that can occur when compelling story meets an engaging vision.



Freelance

• Product/Tabletop Director and Cinematographer

  • May 2013 - Present

  Worked with brand, ad agency, and production company stakeholders to craft marketing content that appeals to their target customers and users. Worked with and managed the direction of production crews to ensure they understand how their individual roles as technicians and artists contributed to brand marketing goals. Engineered multi axis motion control robotics for cameras and product motion on film sets. Designed and built the mechanical and electrical components for compatibility with commercially sold motion control software like Dragonframe. Directed and contributed to campaigns for Old Spice, Nike, Adidas, Under Armour, Quest Nutrition, Full Throttle Energy Drinks, and dozens more brands. Show less



Get SugarHi

• United States
• Media Production
• 1 - 100 Employee

• Director

  • Mar 2020 - Nov 2021

  Directed food and product commercials for major brands such as Dunkin’, Post Cereals, Jimmy John’s, and Cracker Barrel Cheese. Communicated with brand, ad agency, and production stakeholders about campaign goals then worked with copywriters and designers to present direction for the visual style of ads through storyboards, shot descriptions, wireframe animatics, and reference imagery. Guided the creative direction of national brand ads by leading cross functional production crews of 60+ people per campaign that was made up of technicians and artists from pre-production to post production. Worked closely with product rigging engineers to communicate and set mechanical goals for success then provided collaborative feedback that prioritized the end goals of brand and ad agency stakeholders. Show less



GRANDEUR

• Pasadena

• CEO/Co-Founder

  • Aug 2013 - Dec 2017

  Led development from concept to completion of a 1000 FPS slow motion booth geared toward creating premium interactive user experiences for user facing brand events such as Comic-Con. I guided all new features and efficiency improvements to elevate user experiences. I implemented features to reduce delivery wait times to users by 98%. Those features improved flow rate of users through the activation by 600%. Led and managed communication with brand stakeholders at Facebook, Instagram, MTV, Nickelodeon, MGM, and more. Show less



Conscious Minds Studios

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder/Creative Director

  • Jun 2008 - May 2013

  Developed campaigns on a cross functional creative and production team for brands such as Levi’s Strauss, Nike, Clorox, and Microsoft while engaging with key brand marketing stakeholders. Most notably led a viral campaign both creatively and in production for Levi’s Strauss called “Guy Walks Across America” that garnered 30+ million organic views which was written about in over 100 media publications. The campaign was named the 2nd best viral campaign of the year by both CNN and Mashable. Show less



Flash Film Works

• Los Angeles

• Roto and Paint Artist

  • Jun 2008 - Oct 2008



Enthusiastic Productions

• Assistant to Producer

• Production Assistant

  • May 2006 - May 2007