Experience

ShipBob

• United States
• Transportation, Logistics, Supply Chain and Storage
• 500 - 600 Employee

• Marketing Automation Manager

  • Jul 2021 - Present

  ShipBob is a global logistics platform that fulfills ecommerce orders for direct-to-consumer brands. •Full development of high-quality HubSpot programs, including emails, landing pages, webinars, events, nurture programs, web content, list uploads and data processing, ensuring each is fully tested, optimized and delivered for an on-time launch. •Leveraging data, reporting and marketing automation best practices, including A/B testing with a hypothesis, to proactively make recommendations to optimize the performance of marketing programs. •Continuously analyzing program results to identify potential areas for improvement. •Identifying ways HubSpot can increasingly support overall business objectives. •Assisting in data maintenance, troubleshooting and hygiene within HubSpot to ensure accurate segmentation, data and targeting for all marketing automation programs. Show less



LiveVox

• United States
• Software Development
• 300 - 400 Employee

• Marketing Program Specialist

  • Apr 2018 - Jun 2021

  LiveVox is a leading provider of enterprise cloud contact center solutions. •Build and execute all email marketing campaigns. Activities include campaign workflows, email creation, landing page creation, form creation, media placement tracking, list uploads, and audience segmentation. •Monitor, analyze, and report on email campaigns and communicate with marketing stakeholders on adjustments to improve results. •Continuously conduct A/B tests and analyze results to develop insights to improve conversion rate, retention, and subscription loyalty. •Oversee and monitor social media channels, webchat bots, company website postings (blogs, success stories, PR news, and other resources assets) to raise brand awareness. •Manage day-to-day email operations. Tasks include ensuring high inbox deliverability, monitoring reputation scores, complying with industry best practices, and managing the relationship with ESPs. Show less



Piazza

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Generation Specialist

  • Jun 2017 - Mar 2018

  Piazza is an online community where 1.8 million college students collaborate with classmates and engage with potential employers. •Developed, tested, and executed multi-channel campaigns targeting ideal customer profiles to exceed qualified lead creation and pipeline generation goals. •Collaborated with sales to build programs that support sales enablement. •Leveraged marketing automation and lead management to streamline, automate, measure and report on all marketing tasks and workflows. •Created outreach cadences that convert prospects into open opportunities. •Worked with the sales team to attain daily activity metrics of outbound outreach, ICP account lists, and qualified leads. Show less



Scribd, Inc.

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Email Marketing Manager

  • Sep 2016 - Feb 2017

  Scribd is a reading subscription service where users can effortlessly explore any interest with monthly access to the best books, audiobooks, documents, and more. •Managed and grew email contact database. Implemented segmentation strategies to improve lead generation through persona-based and targeted marketing strategies. •Worked with internal stakeholders to collect creative assets and brand and visual guidelines, while managing expectations and production schedules. •Continuously improved the email production process with cross-functional teams. •Designed and launched A/B tests to improve promotional email performance, collect insights, and share best practices across teams. •Developed documentation and roadmaps for process editing. Show less



Lever

• United States
• Software Development
• 100 - 200 Employee

• Marketing Campaign Manager

  • Mar 2016 - Oct 2016

  Lever is a collaborative hiring platform that engages your entire company in the sourcing, vetting, and closing of top-tier talent. •Developed, executed and coordinated marketing plans across all channels--including email, digital, paid industry programs, webinars, and more. •Identified new channels, content, and resources to drive demand generation. •Analyzed and communicated campaign performance to internal stakeholders including marketing and sales leadership. •Partnered closely with sales and sales development teams to accelerate deals, develop pipeline, and increase conversions to drive net new revenue growth. •Effectively measured progress towards funnel metrics and optimize efforts to achieve goals. Show less



Zenfolio, Inc

• United States
• Information Technology & Services
• 1 - 100 Employee

• Email Marketing Specialist

  • Apr 2015 - Mar 2016

  Zenfolio is a all-in-one photo management solution for photographers to display, share, and sell their work online. •Worked with the lifecycle and marketing operations team to target emails across the customer experience. •Reviewed web analytics and email performance data to drive marketing decisions based on customer interactions, online behavior, and conversion data, working with Marketing teams as well as other stakeholders. •Developed documentation and road maps for processes, A/B tests, and promotions that succeed through emails. •Ensured email campaigns comply with all appropriate legal regulations. •Maintained the email preference center and opt-outs. Show less



Webroot

• United States
• Computer and Network Security
• 100 - 200 Employee

• Demand Marketing Specialist

  • May 2013 - Feb 2015

  Webroot is the fastest, lightest, most-effective security software suite. •Planned and executed marketing programs, events/webinars, and related activities to ensure that these meet organizational goals and expectations. •Generated leads through integrated marketing campaigns that leverage key tactics, including email, content syndication, advertising, social media, events, and webinars. •Executed campaigns in line with budget and demonstrated positive ROI in line with agreed targets. •Helped develop scalable solutions for lead generation, marketing qualification, sales handoff, and revenue attribution. •Maintained marketing calendar of planned campaigns to ensure proper targeting. Show less



Kony, Inc.

• United States
• Software Development
• 300 - 400 Employee

• Marketing Coordinator

  • Jan 2012 - May 2013

  Kony Solutions is a mobile solution, mobile applications, write once run everywhere platform. •Developed, implemented, and owned customer lifecycle email onboarding campaigns using and drive incremental improvement through testing, optimization, and innovation. •Worked with other marketing teams to help build a unified customer outreach motion to avoid over-saturating our power users. •Supported our events team in promoting our digital and live events in order to drive sales leads, build user engagement, and grow our thought leadership brand awareness. •Researched and reached out to 3rd party partner organizations to build media partnerships - communicating partnership action items and implementing deliverables. Show less