Chieh-Yu (Vicky) Cheng

Project Coordinator at Academic Medical Education
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Contact Information
us****@****om
(386) 825-5501
Location
Utrecht Area, NL
Languages
  • Mandarin Chinese Native or bilingual proficiency
  • Taiwanese Native or bilingual proficiency
  • Dutch Elementary proficiency
  • English Full professional proficiency

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Credentials

  • Considering a CMS for Web Design
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Integrated Marketing Communications Strategies
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Marketing Foundations: Competitive Market Analysis
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • SharePoint 2019 Essential Training: The Basics
    LinkedIn
    Feb, 2022
    - Nov, 2024
  • Email Marketing: Strategy and Optimization
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Improve Cognitive Flexibility at Work
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Learning HubSpot
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • Google Digital Garage
    Google
    Apr, 2021
    - Nov, 2024
  • Power BI Top Skills
    LinkedIn
    Jan, 2021
    - Nov, 2024
  • Unconscious Bias
    LinkedIn
    Jan, 2021
    - Nov, 2024
  • Brand Management Workshop
    Nyenrode Business University
    Oct, 2017
    - Nov, 2024
  • Russian Economy and Business in Global Environment
    RANEPA Graduate School pf Corporate Management
    May, 2017
    - Nov, 2024
  • Undergraduate Foundation Programme ONCAMPUS AMSTERDAM
    ONCAMPUS Cambridge Education Group
    Jun, 2016
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    May, 2021
    - Nov, 2024

Experience

  • Academic Medical Education
    • Netherlands
    • Education Management
    • 1 - 100 Employee
    • Project Coordinator
      • Jun 2023 - Present

      *Virology Education/Academic Medical Education is an independent medical education organization based in the Netherlands.

    • Jr. Project Coordinator
      • Jun 2022 - Jun 2023

      Focuses & Achievement• Project coordination and management for virtual, hybrid, and onsite events for 20-500 multinational participants • Liaise with internal/external stakeholders to enable optimal cooperation within specific timeline for the projects• Event website and registration backend management• Endorsement management: understanding the target audience and developing suitable approach • Logistical arrangements: including but not limited to livestreaming, lecture recording, F&B arrangements, AV supplier arrangements, accommodation and venue arrangements, etc.• Faculty management: including but not limited to travel planning and all administrative support Show less

  • Tai Yen Precision Industry Co., Ltd.
    • Taoyuan City, Taoyuan City, Taiwan
    • International Marketing and Sales Assistant
      • Nov 2019 - Apr 2022

      *Tai Yen specializes in the design and manufacture of precision hardware pressing molds and parts with the rich experience for more than 30 years. *Remote Work Focuses • SEO; Setting up and managing the company's official website via Taiwantrade.com (the biggest B2B e-marketplace helping global buyers to reach Taiwanese suppliers, manufacturers, trade leads, etc.) to attract new customers • Designing seasonal marketing materials (content, business greeting cards, etc.) • Assisting with B2B communication and business development Show less

  • OYA Career
    • Taiwan
    • Business Skills Training
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Jan 2021 - Jul 2021

      *OYA Career is a start-up focuses on customized career planning and coaching to help the candidates start their careers in Europe. *Remote Work Focuses • Built up brand awareness by conducting market research, brainstorming, and implementing marketing strategies. • Applied new strategies to email marketing (monthly newsletter & general email marketing) and managed all the email open rate to be above 35% with CTR above 7% • Handled company social media pages and managed the overall engagement rate on LinkedIn to be around 20% • Analyzed marketing performance via HubSpot and GA and adjusted strategies • Designed general marketing materials (event banners, social media posts, etc.) Achievement • Company LinkedIn page: followers grew 160% within 3 months • Newsletter subscribers increased 300% within 6 months • Hosted an offline seminar with 10+ participants and received great feedback • Project Lead of the Marketing Plan of an online workshop with tickets been fully sold out two weeks before the registration deadline Show less

  • Bionime 華廣生技
    • Taiwan
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • International Marketing Specialist
      • Jul 2020 - Mar 2021

      *Bionime is a medical equipment manufacturer founded in 2003 and specialized in Diabetes Care Technology. Focuses• Translated brand value into localized B2B/B2C marketing materials (event banners, slogans, product leaflets, etc.) by collaborating closely with regional teams and branstorming new marketing ideas• Cross-functional coordination for optimizing resource utilization and augmenting demand• Supported B2B/B2C medical education: tutorial videos and slides • Project Lead of the renewal of internal training materials, including product positioning, competitive product analysis, and the latest market trends• Prepared for pre-marketing materials (videos) for the new product launchLeadership• Chairperson of BIONIME Corporate Food Service Committee (07/2020 - 03/2021) - Defined SOPs for food and dinning safety issues regarding to the Covid pandemic - Systematizd and redefined work distribution of the Food Service Committee - Cross-departmental coordination and communication; Stakeholder Management - Negotiated with electable suppliers and conducted supplier evaluation Show less

    • Project Specialist for APAC
      • Jan 2020 - Jun 2020

      Focuses• Conducted market research to prepare for new market entry: market barriers, regulations, retail channels, and competitions• Market information consolidation: collected market information and integrated internal information to establish the APAC market database • Coordinated marketing projects such as the launching of E-commerce and the customer engagement programsAchievement• Won the marketing project “Vietnam Health Programme” sponsored by Bureau of Foreign Trade of Taiwan for promoting our brand in Vietnam Show less

  • Taiwan Cymbidium Industrial Company Limited
    • Shandong, China
    • International Sales Representative
      • Dec 2018 - Apr 2019

      *Floriculture Industry Focuses • E-Commerce: developed marketing materials, governed order management, provided instant customer service, and arranged logistics • Established a breakthrough export channel from Taiwan to South Korea and maintained the customer relationship with negotiation and communication • Physical Store: designed in-store display, customized packaging, and arranged logistics *Floriculture Industry Focuses • E-Commerce: developed marketing materials, governed order management, provided instant customer service, and arranged logistics • Established a breakthrough export channel from Taiwan to South Korea and maintained the customer relationship with negotiation and communication • Physical Store: designed in-store display, customized packaging, and arranged logistics

Education

  • Nyenrode Business Universiteit
    Master of Science (MSc), Marketing Management
    2016 - 2018
  • National Cheng Kung University
    Bachelor of Arts (B.A.), Foreign Languages and Literature
    2011 - 2015

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