Experience

Quidd

• United States
• Software Development
• 1 - 100 Employee

• VP/GM Pop Culture

  • Jul 2023 - Present

  Pioneertown, California, United States Quidd is a Sequoia Capital-backed, Animoca Brands-acquired startup that operates a marketplace for buying and selling limited-edition virtual assets (aka digital collectibles and NFTs). Our mission is to change the way that people collect. -Originally hired as VP Of Operations & Comms and within a month restructured the company to have Drops, Marketing, Communications, and Operations report under me -Restructured company, responsibilities & team structures -Increased revenue… Show more Quidd is a Sequoia Capital-backed, Animoca Brands-acquired startup that operates a marketplace for buying and selling limited-edition virtual assets (aka digital collectibles and NFTs). Our mission is to change the way that people collect. -Originally hired as VP Of Operations & Comms and within a month restructured the company to have Drops, Marketing, Communications, and Operations report under me -Restructured company, responsibilities & team structures -Increased revenue MoM by creating a more fluid Drop cadence -Hired and worked with 3rd party services; PR, Art Studios and marketing services -Used metrics & and analytics to create new revenue streams and increase monthly deposits Show less



Bloopity

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder

  • Apr 2020 - Present

  Joshua Tree, California, United States Marketing and strategy consulting for everything web3; NFT campaigns, Go-To-Market, DeFi, Degen stuff.. etc etc and etc. -SimbaChain - consulted on their NFT offerings, Marketplace and GTM -AlphaDay - The one tool you need to stay up to date and interact with crypto with easily customizable dashboards. -Blocks - Metaverse for all. Marketing Exec. Evaluate current marketing & token strategy -Bender Labs - (Marketing & GTM Strategy) - Autonomous Finance: Unstoppable, Open… Show more Marketing and strategy consulting for everything web3; NFT campaigns, Go-To-Market, DeFi, Degen stuff.. etc etc and etc. -SimbaChain - consulted on their NFT offerings, Marketplace and GTM -AlphaDay - The one tool you need to stay up to date and interact with crypto with easily customizable dashboards. -Blocks - Metaverse for all. Marketing Exec. Evaluate current marketing & token strategy -Bender Labs - (Marketing & GTM Strategy) - Autonomous Finance: Unstoppable, Open, User-Owned. DeFi protocol built on Tezos. (Jan 2021 - Jan 2022) -p00ls - (Advisor) - Powering creator economies (March 2021 - Dec 2021) Creator economy on Ethereum -NFTfi - The marketplace for NFT collateralized loans Put your NFT assets up as collateral for a loan, or offer loans to other users on their non-fungible tokens. (July 2021 - Sept 2021) -Kaleido - (Strategic Advisor / Marketing Consulting) - Enterprise Blockchain for Modern Business Networks (2 consulting periods: April 2020 - August 2020 & Jan 2021 - March 2021) Show less



Community Gaming

• United States
• Computer Games
• 1 - 100 Employee

• Global Head of Marketing

  • Jan 2023 - Jul 2023

  Pioneertown, California, United States Community Gaming is an esports tournament and questing platform, building payment infrastructure and community engagement tools to advance the growth of web3 gaming. -Identified & hired key roles within the marketing team -Created a Community-centric "CommHub" to engage more with the community. Transforming the causal visitors to daily visitors. -Marketing coordinator for 3XP Gaming conference -Created a monthly newsletter to engage with the 200,000 email sign-ups -Identified… Show more Community Gaming is an esports tournament and questing platform, building payment infrastructure and community engagement tools to advance the growth of web3 gaming. -Identified & hired key roles within the marketing team -Created a Community-centric "CommHub" to engage more with the community. Transforming the causal visitors to daily visitors. -Marketing coordinator for 3XP Gaming conference -Created a monthly newsletter to engage with the 200,000 email sign-ups -Identified Customer Service issues and in the process of rebuilding utilizing integrating AI -Create a customer-visible monthly changelog -Integrated processes that would align feedback from the regional heads in SEA & LATAM, including customer focus groups Show less



Return

• United States
• Environmental Services
• 1 - 100 Employee

• Head Of Marketing

  • Jun 2022 - Jan 2023

  Joshua Tree, California, United States Return is an innovative climate technology company that provides consumers, businesses and communities with verifiable and incentivized social climate action. The protocol is built on blockchain technology to drive funding towards existing or future climate projects via on-chain environmental assets that will combat climate change.



Mythical Games

• United States
• Computer Games
• 100 - 200 Employee

• Director, Product Marketing - Platform

  • Jan 2022 - Apr 2022

  Joshua Tree, California, United States Mythical Games is a next-generation game technology studio that believes that true ownership of digital assets, verifiable scarcity, and integrated secondary markets will spawn a new generation of games. These new economies, based on digital ownership, will bring players, developers, and content creators closer to the games they love. -Hired to work on platform initiatives, anything related to web3; chain, bridges, nfts, strategy, etc -Moved over to assist on game strategy for a web3… Show more Mythical Games is a next-generation game technology studio that believes that true ownership of digital assets, verifiable scarcity, and integrated secondary markets will spawn a new generation of games. These new economies, based on digital ownership, will bring players, developers, and content creators closer to the games they love. -Hired to work on platform initiatives, anything related to web3; chain, bridges, nfts, strategy, etc -Moved over to assist on game strategy for a web3 world, including but not limited to introducing the teams to whales, building strategy for a web3 mind, where to market to a web3 audience, highlighting previous comparable drops from the NFT ecosystem, etc -Facilitated Top Tier NFT project & gaming partnerships -Created an internal deck to ramp up NFT knowledge Show less



Curio NFT

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Head Of Marketing

  • Oct 2021 - Dec 2021

  Joshua Tree, California, United States

• Head Of Brand

  • Jul 2021 - Nov 2021

  Joshua Tree, California, United States Curio is a new universe for fandom! We are working with the biggest names in the entertainment industry to create fun NFTs / digital collections and experiences for awesome fans. Drops include Concrete Park, American Psycho, Scott Pilgrim, American Gods & Heavy Metal Magazine *Work internally to create new processes across product, marketing, and sales *Create new marketing standards based on data & analytics *Review and recommend needed hires within the marketing & community… Show more Curio is a new universe for fandom! We are working with the biggest names in the entertainment industry to create fun NFTs / digital collections and experiences for awesome fans. Drops include Concrete Park, American Psycho, Scott Pilgrim, American Gods & Heavy Metal Magazine *Work internally to create new processes across product, marketing, and sales *Create new marketing standards based on data & analytics *Review and recommend needed hires within the marketing & community team *Work with c-suite to build & implement the strategy for 2nd half of 2021 *Build new messaging, tone, logo, color palette, URL for brand overhaul *Create drop specific marketing plans



GAME Credits

• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2021 - Jun 2021

  Joshua Tree, California, United States

• Director Of Marketing

  • Aug 2020 - Feb 2021

  Joshua Tree, California, United States eSports solution for true digital item ownership Blockchain for every gamer - empower your players and deliver what they want - true ownership, digital security and boundless possibilities for fun. With the power of blockchain technology, you can now have full ownership over all of your in-game items allowing you to sell them in a secondary market to other gamers or collectors. Furthermore, GameCredits brings a new level of innovation to the gaming experience by allowing gamers to… Show more eSports solution for true digital item ownership Blockchain for every gamer - empower your players and deliver what they want - true ownership, digital security and boundless possibilities for fun. With the power of blockchain technology, you can now have full ownership over all of your in-game items allowing you to sell them in a secondary market to other gamers or collectors. Furthermore, GameCredits brings a new level of innovation to the gaming experience by allowing gamers to stake their GAME on their favorite games. Gamers will then be rewarded with GAME Rewards from the games they stake their GAME on, making it much more than just an in-game currency. In addition, game developers will share in new revenue streams from trade transactions.



Consensys

• United States
• Software Development
• 500 - 600 Employee

• Director Of Media

  • Jun 2019 - Apr 2020

  Brooklyn, NY Align the various sub-circles within the marketing team to make sure all outward facing assets (imaging, videos, infographics, etc) meet the company guidelines. Create a cohesive strategy between the editorial team, video team and other departments that utilize social media as an avenue for marketing

• Director of Social Media

  • Mar 2018 - Apr 2020

  Brooklyn, NY ConsenSys is a venture production studio building and supporting applications on the Ethereum blockchain. Our company consists of a “hub” that coordinates, incubates, accelerates and spawns “spoke” ventures through development, resource sharing, acquisitions, investments and the formation of joint ventures. These spokes benefit from foundational components built by ConsenSys that enable new services and business models to be built on the Ethereum blockchain. *Crafting world-wide social… Show more ConsenSys is a venture production studio building and supporting applications on the Ethereum blockchain. Our company consists of a “hub” that coordinates, incubates, accelerates and spawns “spoke” ventures through development, resource sharing, acquisitions, investments and the formation of joint ventures. These spokes benefit from foundational components built by ConsenSys that enable new services and business models to be built on the Ethereum blockchain. *Crafting world-wide social strategy for the 25+ ConsenSys social media platforms and consulting with the 50 spokes/venture companies in as many verticals *Facebook, Twitter, LinkedIn, Reddit, Telegram and other fringe social media platforms *Created Social Media Thought Leadership initiatives to increase individual personas within the company *Evolving social media practices based on data & analytics and quarterly competitive analysis *Creation of all social media guidelines both internally and external best practices *Developing marketing plans: ideation, strategy, direction, fulfillment and after project retros across the various teams within the marketing circle



Blackbaud

• United States
• Software Development
• 700 & Above Employee

• Senior Community Manager

  • May 2017 - Mar 2018

  Austin, Texas Community Manager for Blackbaud's Fundraising and CRM products, including their flagship product, Raiser's Edge Develop new strategies to grow the overall community user base, engagement and consumption Initiate new practices to increase product specific forum & blog consumption Pull monthly metrics & analytics to evaluate community / product health - google analytics & small world labs. Work with key stakeholders to create product specific roadmaps, schedules and… Show more Community Manager for Blackbaud's Fundraising and CRM products, including their flagship product, Raiser's Edge Develop new strategies to grow the overall community user base, engagement and consumption Initiate new practices to increase product specific forum & blog consumption Pull monthly metrics & analytics to evaluate community / product health - google analytics & small world labs. Work with key stakeholders to create product specific roadmaps, schedules and strategies Strengthen community culture and tone thru formalized strategy Introduced a better task management initiative for the team Communities include: Blackbaud CRM eTapestry Luminate CRM Online Express Raiser's Edge Raiser's Edge NXT Sky API Target Analytics *Blackbaud Certified in Raiser's Edge (bCRE) Show less



Drop in the Bucket

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Digital Marketing

  • Oct 2016 - May 2017

  Drop in the Bucket is a Los Angeles based, 501(c)(3) charity with field offices in Uganda and South Sudan. Since 2006, Drop has worked with hundreds of villages in East Africa to drill wells, construct sanitation facilities and introduce social programs such as Village Savings and Loan Associations, Girl’s Clubs, Health Clubs, Community Hygiene Promoters, and Community Sanitation Initiatives. Since inception we have built 350+ wells Responsibilities include: Update & Fix… Show more Drop in the Bucket is a Los Angeles based, 501(c)(3) charity with field offices in Uganda and South Sudan. Since 2006, Drop has worked with hundreds of villages in East Africa to drill wells, construct sanitation facilities and introduce social programs such as Village Savings and Loan Associations, Girl’s Clubs, Health Clubs, Community Hygiene Promoters, and Community Sanitation Initiatives. Since inception we have built 350+ wells Responsibilities include: Update & Fix SEO Introduction to influencers both in tech & entertainment world Create roadmap Increase social media awareness Creation and implementation of charity events Show less



BlueJeans by Verizon

• United States
• Software Development
• 400 - 500 Employee

• Consultant: Business Development - Media & Entertainment

  • Oct 2015 - May 2016

  Mountain View, CA BlueJeans Network is the leading provider of cloud based video engagement with the mission to make video communications as easy and pervasive as audio communications, enabling more effective interaction at work, at home, and on the road. The cloud-based service enables people to connect with each other any time, any place, and from practically any device. Key clients include Derek Jeter's Players' Tribune, Sundance Film Festival and TEDx o Scheduling meetings with Media &… Show more BlueJeans Network is the leading provider of cloud based video engagement with the mission to make video communications as easy and pervasive as audio communications, enabling more effective interaction at work, at home, and on the road. The cloud-based service enables people to connect with each other any time, any place, and from practically any device. Key clients include Derek Jeter's Players' Tribune, Sundance Film Festival and TEDx o Scheduling meetings with Media & Entertainment prospects and influencers o Identify and win initial Media & Entertainment marquee customers o Help to understand the buyer criteria o Help to solidify product requirements for these verticals o Help to better understand production issues for these verticals Developed B2C strategy, BlueJeans L.I.V.E. (Live Interactive Video Events), based on needs & wants of the industry to showcase a more consumer friendly face outside of the company’s B2B image, with all social media pages, logos, graphics, marketing plans and roadmap Show less



Devco Entertainment, LLC

• United States
• Entertainment

• Artist Management

  • Jul 2008 - Feb 2016

  Career management for international recording artists. ♣ Negotiation of record deals and contractual obligations ♣ Increasing brand visibility and artist’s social media presence ♣ Development of artistic strategy & E-Commerce store (6 figures in the first year) ♣ Financial planning ♣ Management of national and international touring logistics ♣ Created new businesses & increased passive income ♣ Developed independent record label for client; 10+ international releases.… Show more Career management for international recording artists. ♣ Negotiation of record deals and contractual obligations ♣ Increasing brand visibility and artist’s social media presence ♣ Development of artistic strategy & E-Commerce store (6 figures in the first year) ♣ Financial planning ♣ Management of national and international touring logistics ♣ Created new businesses & increased passive income ♣ Developed independent record label for client; 10+ international releases. Product management, marketing, manufacturing and distribution Working in both the traditional music business model as well as creating new avenues for artistic success in the ever-changing music world. Other duties included personnel staffing, travel arrangements, oversight of legal and contractual agreements and crafting the team to further the artist’s career. Roster included artists who tour up to 300+ days of the year. Client Won - "Comeback Of The Year" - 2011 Revolver Golden Gods Awards Show less



Streetteam.net - Entertainment Marketing

• Founder

  • Dec 1998 - Dec 2008

  Streetteam.net was one of the premier marketing and promotional companies with a focus building awareness via social media, viral marketing and peer-to-peer activity. The muscle behind some of the hottest acts with a talent roster of over 100 bands and musicians. Notable clients included The Ford Motor Company, Ozzy Osbourne, Guns N'​ Roses, Disturbed, Kiss and Adam Sandler to name few. ♣ Build, maintain and grow social communities & audiences ♣ Created national awareness… Show more Streetteam.net was one of the premier marketing and promotional companies with a focus building awareness via social media, viral marketing and peer-to-peer activity. The muscle behind some of the hottest acts with a talent roster of over 100 bands and musicians. Notable clients included The Ford Motor Company, Ozzy Osbourne, Guns N'​ Roses, Disturbed, Kiss and Adam Sandler to name few. ♣ Build, maintain and grow social communities & audiences ♣ Created national awareness campaigns ♣ Increased brand visibility and artist’s social media presence ♣ Distribution of promotional materials to national retailers and consumers ♣ Monthly national retail inventory checks The company was widely covered and featured in such publications as MTV, Revolver, Billboard and the BBC. Increased visibility, impressions & built social networks for each artist. Staff of 10 employees Show less



MerchMonster, Inc

• General Manager / Founder

  • Dec 2001 - Jul 2008

  MerchMonster, Inc worked along side Streetteam.net by providing an additional marketing stream. The goal was to promote to the online consumer who actively spending their money on music / entertainment related goods. MerchMonster.com was a forward thinking company created in 2001 prior to artists selling and promoting merchandise from their own websites/e-commerce stores.. Development of brand awareness, growth and imaging for national touring artists. Conception and creation of… Show more MerchMonster, Inc worked along side Streetteam.net by providing an additional marketing stream. The goal was to promote to the online consumer who actively spending their money on music / entertainment related goods. MerchMonster.com was a forward thinking company created in 2001 prior to artists selling and promoting merchandise from their own websites/e-commerce stores.. Development of brand awareness, growth and imaging for national touring artists. Conception and creation of e-commerce stores, inventory control and fulfillment of all merchandise. Provided staffing and support for all retail showcases at industry premier merchandise conventions including Magic Expo in Las Vegas. Responsibilities included design and implementation of booth visuals, sales and staffing. Co-promoted artists with marketing initiative to increase awareness to the consumer actively spending money online. Created the "Offical Dimebag Memorial Bracelet"​ in honor of "Dimabag"​ Darrell Abbott: http://www.mtv.com/news/1497257/getcha-pull-with-dimebag-memorial-bracelet/ Show less