Ronit Leora

VP, Director UX - Experience Strategy and Optimization at Area 23
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency
Skills

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Ford McNutt

Hi Ronit, I hope the new year and winter are treating you well. You are probably aware that Focus IT recently rolled out its upgraded version of Pulse. • I wanted to let you know that it is fantastic • They incorporated a lot of the things I felt were important – plus a lot more. • It is improved our workflow and efficiency tremendously, just in the few short weeks we have been using it – so I am incredibly grateful. I don’t know how often you get feedback from your clients after they have designed things based on the results of your work, but I figured I would pass along my comments. Thanks for a job well done! Ford

Serge Bisson

Ronit was instrumental in the growth of our business by developing strong client relationships. She was responsible for facilitating UX discussions with the client, and managing deliverable expectations. She brought tremendous experience to the table during several client stakeholder discussions while offering valuable industry insight. Always a pleasure working with her.

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Credentials

  • Seeking Excellence in Agency Leadership SEALx
    IPG Health
    Jun, 2023
    - Nov, 2024
  • Project Management Professional® (PMP)
    Project Management Institute
    Jan, 2010
    - Nov, 2024
  • Big Data Foundations: Techniques and Concepts
    LinkedIn
  • Blockchain Basics
    LinkedIn
  • Business Innovation Foundations
    LinkedIn
  • Certified Digital Marketing Associate (SCDM-A)
    VMEdu Inc.
  • Change Management Foundations
    LinkedIn
  • Delivery Management
    Avanade
  • Design Kit IDEO.org: The Course for Human-Centered Design
    Acumen
  • Design Thinking: Implementing the Process
    LinkedIn
  • Design Thinking: Understanding the Process
    LinkedIn
  • Digital Transformation
    LinkedIn
  • Facilitation and Innovation Workshops
    Scient Corporation
  • Leading Change
    LinkedIn
  • Leading with Innovation
    LinkedIn
  • Marketing Foundations: Competitive Market Analysis
    LinkedIn
  • Marketing Foundations: Customer Decision Journey
    LinkedIn
  • Online Marketing Foundations
    LinkedIn
  • Project Energy Professional
    Cheetah Power
  • Project Management: Healthcare Projects
    LinkedIn
  • Project Management: Technical Projects
    LinkedIn
  • SMstudy Certified Marketing Strategy Associate (SCMS-A)
    VMEdu Inc.
  • Scrum Fundamentals Certified (SFC)
    VMEdu Inc.
  • Six Sigma Yellow Belt Professional
    VMEdu Inc.
  • Strategic Planning Foundations
    LinkedIn
  • UX Foundations: Research
    LinkedIn
  • UX Foundations: Usability Testing
    LinkedIn

Experience

  • Area 23
    • United States
    • Advertising Services
    • 500 - 600 Employee
    • VP, Director UX - Experience Strategy and Optimization
      • 2018 - Present

      Identifies leading edge trends and customer-centric experiences to help brands gain a competitive advantage, define their differentiators and better engage customers to drive decision making. Leads UX team, providing strategic direction in determining project business goals and scopes for developing customer-centric solutions. Plans for the creation of content design and governance of digital products across multiple pharma and other healthcare clients, including: GSK, ViiV, Novartis, Biogen, Gilead, BI, Lilly, Bayer, AstraZeneca, Horizon, Insmed, Grifols, etc. Passionate advocate for HCPs, patients and caregivers, and user experience evangelist. Spearheads requirements gathering, competitor audits and heuristic analysis, user and innovation research, usability testing; collaborating with teams of account, brand and engagement planners, creatives, UX, analytics and development. Agency Hero Award for Excellence. Show less

  • RL Strategic Consulting
    • Consultant, Digital Solutions, Account + Project Management
      • 2014 - 2018

      ►CUSTOMER EXPERIENCE + BUSINESS PROCESS OPTIMIZATIONArea 23, FCB Health Network: Developed research plan, screening criteria and discussion guide for a competitive usability study of 15 autoimmune therapy pharmaceutical websites to inform the site design of a new drug launch. Conducted sessions with 30 patients and caregivers, analyzed quantitative and qualitative data, and reported insights and actionable recommendations. Ogilvy Health: Designed a customized medical education web portal with creatives for physicians to share content and best practices for prescribing Xarelto to improve patient outcomes. Increased cross-promotional opportunities, accelerating speed to market for web events and cost savings for brand team.PepsiCo Design + Innovation Center: Advised Executive on framework to improve team productivity and collaboration. Streamlined project requirements evaluation and cost saving tech solutions to increase ROI. Advanced innovation roadmap and NYC government agencies partnership opportunities.focusIT SaaS startup: Defined strategy, survey and prioritized product features for building a robust online mortgage lead management tool/CRM. Interviewed Loan Officer customers. Implementation improved workflow efficiencies, increasing customer sales.Innocean Worldwide Inc, Cenveo Corp: Created strategy to drive change and enable companies to scale operations and expand client base. Revamped organizational structure, simplified business processes and standardized documentation to gain efficiencies. Streamlined 100+ documents and 24 workflows.AMC Networks: Crafted content strategy for elevating the 5 network cable TV brands to drive ad sales in an upfront presentation to media buyers. Interviewed stakeholders to prioritize programs and messaging. Show less

    • Consultant, Digital Solutions, Account + Project Management
      • 2009 - 2014

      Elevated digital presence, community and the customer experience for multiple brands. Developed project plans, scope, budgets and communications. Led cross-functional design and development teams throughout the project lifecycle. Managed C-level clients and vendor relationships. Projects included:►CUSTOMER EXPERIENCE + DIGITAL MARKETINGL'Oréal USA: Led client, cross-functional and international teams to launch educational social website for girls to drive interest in STEM careers. Developed responsive design for multiple devices. Created intuitive Content Management System User Guide and trained staff. Cenveo Corp: Improved the customer experience and increased conversions 20% by simplifying order check-out for eCommerce site. Developed 4 brand sites managing design and tech teams. Created CMS User Guide and trained staff. Campbell’s Kitchen: Conducted competitive research and workshops to best position brand to target customers. Defined recipe taxonomy, information architecture and segmentation strategy for website redesign with marketing stakeholders. FedEx Cup Game: Optimized quality control for complex golf game website development. GE, Hyatt and HBO: Oversaw digital design, banners development and advertising campaigns with BBDO Kitchen and Google ad platform.+Acumen/IDEO.org Human-Centered Design course: Designed incentive program and online mentorship platform to transform barriers, create community and provide opportunities for young social entrepreneurs to connect with mentors and investors. Show less

  • Avanade
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Director, Delivery Management, Experience Design
      • 2014 - 2014

      Defined strategic roadmap for consulting teams to collaborate, gain agile technical development efficiencies and establish an ExxonMobil Testing Center of Excellence to improve quality control and to optimize the digital marketing platform across multiple projects. Defined strategic roadmap for consulting teams to collaborate, gain agile technical development efficiencies and establish an ExxonMobil Testing Center of Excellence to improve quality control and to optimize the digital marketing platform across multiple projects.

  • UJA-Federation of New York
    • United States
    • Fundraising
    • 300 - 400 Employee
    • Director, Digital Media, Marketing + Communications
      • 2008 - 2009

      Spearheaded website redesign, online marketing and social strategy to improve the constituent experience, increase virtual fundraising and fuel brand awareness to attract new donors. Managed and mentored cross-functional team of 20 to enhance communications and CRM functionality. Directed information architecture, content development and migration to CMS. ►ORGANIZATIONAL TRANSFORMATION In less than one year, drove change across a siloed organization to build consensus and unite a fragmented Marketing and Communications department to embrace Web 2.0. Fostered collaboration on content development and taught new web skills, boosting morale. Championed and implemented an online advocacy platform to increase donor engagement, educate and mobilize supporters to influence congressional legislators on major social issues. Show less

  • Citi
    • United States
    • Financial Services
    • 700 & Above Employee
    • Consultant, Senior Customer Experience Program Manager
      • 2005 - 2008

      Developed small business credit card online strategy and implementation plan to optimize the prospect experience throughout the acquisition funnel. Refined business drivers and marketing messaging. Obtained insights from customer data, clickstream analysis, web analytics, A/B and multivariate tests, qualitative and quantitative market research, to better address customer needs. Implemented dashboard to enhance KPI reporting for Citibank.com. Managed and trained team on platform. Established process and tools for on-demand survey and primary research capability. ►eBUSINESS EXPANSION Increased CitiBusiness online credit card applications by 60%, a 140% Year Over Year online accounts acquisition growth. Cut application abandonment rate by 20%. Propelled Citi's credit card portfolio forward by shifting focus to profitable and loyal business customer segment. Improved conversions, volume and quality of accounts. Show less

  • IBM
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Consultant, Senior Customer Experience Project Manager
      • 2003 - 2005

      Created strategic roadmap to launch a global enterprise-wide initiative to unify the IBM.com customer experience across 9 countries and 398 web properties. Managed complete lifecycle of program components including strategic planning, workflow analysis, requirements and standards teams, stakeholder alignment, implementation and international launch to ensure on-time delivery of IBM.com redesign. ►BRAND UNIFICATION Implementation resulted in increased customer engagement, intuitive task-based navigation, consistent brand messaging and unified web design standards adoption across IBM businesses. Show less

  • IC3D
    • New York, New York
    • Consultant, Product + Business Development Strategy for New Markets
      • 2001 - 2003

      Redefined the value proposition and brand reach for proprietary software for on-demand, made to measure consumer apparel with a 95% customer satisfaction rate. Delivered guaranteed-to-fit solution. Targeted B2B verticals in need of customized quick turnaround apparel including the U.S. military. Eliminated need for inventory, uncovered trends in mass customization and applications for monetizing technology to reduce overhead costs. Redefined the value proposition and brand reach for proprietary software for on-demand, made to measure consumer apparel with a 95% customer satisfaction rate. Delivered guaranteed-to-fit solution. Targeted B2B verticals in need of customized quick turnaround apparel including the U.S. military. Eliminated need for inventory, uncovered trends in mass customization and applications for monetizing technology to reduce overhead costs.

  • SapientRazorfish
    • United States
    • Business Consulting and Services
    • 500 - 600 Employee
    • Director, Customer Experience + Production Management
      • 1999 - 2001

      Improved integration of eBusiness strategy, experience design and technology on $2 -$15M projects. Led teams of 10-25. Turned around floundering User Experience team. Trimmed costs by 35%. Renewed client confidence and satisfaction. Clients: SUNDAY mobile in Hong Kong, Johnson Wax Professionals, Development Bank of Singapore and Pfizer. Improved integration of eBusiness strategy, experience design and technology on $2 -$15M projects. Led teams of 10-25. Turned around floundering User Experience team. Trimmed costs by 35%. Renewed client confidence and satisfaction. Clients: SUNDAY mobile in Hong Kong, Johnson Wax Professionals, Development Bank of Singapore and Pfizer.

  • Grey Group
    • United States
    • Advertising Services
    • 700 & Above Employee
    • eMarketing Senior Producer + Account Management
      • 1998 - 1999

      Slashed project costs by 25% by streamlining workflows tracking multiple projects, increasing operational efficiencies. Led website development and advertising campaigns, P+L: $2M; Staff: 22. Managed budgets, resource allocation and trained staff. Award of Excellence: Outstanding bank advertising, Chase credit cards. Key accounts: JP Morgan Chase, Seagrams, Microsoft and Lillian Vernon. Slashed project costs by 25% by streamlining workflows tracking multiple projects, increasing operational efficiencies. Led website development and advertising campaigns, P+L: $2M; Staff: 22. Managed budgets, resource allocation and trained staff. Award of Excellence: Outstanding bank advertising, Chase credit cards. Key accounts: JP Morgan Chase, Seagrams, Microsoft and Lillian Vernon.

Education

  • The Polytechnic Institute of New York University
    CleantechExecs Program
  • School of Visual Arts
    Master of Fine Arts - MFA, Photography, Video and Related Media
  • Adjunct Instructor: School of Visual Arts, New School University, NYC Technical College, CUNY
    Ideas in Computer Art, Concept Development, Advanced Photoshop, TV Advertising Design and Production
  • Florida International University
    Master of Science - MS, Cognitive and Community Psychology, Organizational Behavior
  • University of Cambridge
    English Literature and Contemporary Drama Scholar
  • University of Florida
    Bachelor of Arts - BA, English Language and Literature, General

Community

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