Chris Beard - Lucy

Event Marketing Specialist at Talview
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Contact Information
us****@****om
(386) 825-5501
Location
El Paso, Texas, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Credentials

  • Advance Your Skills as a Manager
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Become a Marketing Manager
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Brand and Marketing Integration
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Building Creative Organizations
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Building Your Marketing Technology Stack
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Coaching Employees through Difficult Situations
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Coaching Skills for Leaders and Managers
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Designing Growth Strategies
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Develop Your Project Management Skills
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Developing Adaptability as a Manager
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Igniting Emotional Engagement
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Leading a Marketing Team
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Managing Experts
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Managing High Performers
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Managing High Potentials
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Managing Organizational Change for Managers
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Managing for Results
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Project Management Foundations
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Project Management Foundations: Budgets
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Project Management Foundations: Communication
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Project Management Foundations: Ethics
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Project Management Foundations: Requirements
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Project Management Foundations: Risk
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Project Management Foundations: Teams
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Setting Business Unit Goals
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Software Project Management Foundations
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Unlock Your Team's Creativity
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Advanced Branding
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Advertising on Facebook
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Advertising on Instagram (2019)
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Advertising on YouTube
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Become a Marketing Specialist
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Become a Public Relations Specialist
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Become a Social Media Marketer
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Branding Foundations
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Crisis Communication
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Growth Hacking Foundations
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Ideation for Marketers
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Learn Social Media Monitoring
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Learning to Write Marketing Copy
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Marketing Communications
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Marketing Foundations
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Marketing Foundations: Competitive Market Analysis
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Marketing Foundations: Consumer Behavior
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Marketing Foundations: Customer Decision Journey
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Marketing Foundations: Integrated Marketing Strategies
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Marketing Foundations: The Marketing Funnel
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Marketing Foundations: Value Proposition Development
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Marketing on Facebook (2019)
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Marketing on Twitter
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Project Management Simplified
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Public Relations Foundations
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Public Relations Foundations: Media Training
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Repairing Your Reputation
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Shane Snow on Storytelling
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Social Media Marketing Foundations
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Social Media Marketing for Small Business
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Social Media Marketing with Facebook and Twitter
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Social Media Marketing: Managing Online Communities
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Social Media Marketing: ROI
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Writing a Marketing Plan
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Writing a Press Release
    LinkedIn
    Sep, 2020
    - Nov, 2024

Experience

  • Talview
    • United States
    • Software Development
    • 100 - 200 Employee
    • Event Marketing Specialist
      • Mar 2022 - Present

      Lead on all Talview US/West events (physical and virtual), while providing strategic guidance for Talview APAC events. Lead on all Talview US/West events (physical and virtual), while providing strategic guidance for Talview APAC events.

  • Mobile Growth Association
    • United States
    • Professional Organizations
    • 1 - 100 Employee
    • Freelance Public Relations / Event Specialist / Host / Webinar Director / Video Production
      • Sep 2021 - Mar 2022

      Collaboration with a wide range of clients in industries including mobile marketing, on-line gaming platforms, business consulting, digital platform development, technology, and professional services with marketing strategies, event strategy, and webcasts that meet their specific requirements and goals. . • Director, Assistant Producer, Host, and Editor of highly successful MGS Special Edition Virtual Live Webinar featuring a wide array of clients discussing insights in the mobile internet technology consulting space. • Formulation and execution of digital, video, and printed sales collateral in conjunction with sales team and client’s needs to successfully market client’s message. • Successfully hosted, produced and Emceed MGS Games Hybrid Conference for the Mobile Growth Association on September 29, 2021, in San Francisco, CA. Show less

  • Follett Higher Education
    • United States
    • Retail
    • 700 & Above Employee
    • Marketing Specialist
      • Jan 2019 - Mar 2020

      Orchestrated marketing, promotions, events, and campus contact for UTEP Campus Bookstore, concurrently functioned as marketing manager for 20+ additional campus bookstores in California, Texas, and New Mexico. Produced social media strategy for UTEP Bookstore, analyzed performance metrics to determine efficacy of strategy and areas for improvement. Collated personalized pitch books, product, and market materials. Established and maintain relations with key clients. • Innovated and drove social media strategy, encompassed data analytics for UTEP Bookstore. Increased social media presence and followers by 50%. • Formulated and executed well-received onsite, virtual, and off-site promotional events in conjunction with school administration. • Transcended duties through oversight of public relations functions. • Increased onsite pop-up shop events by 25%, substantially boosted sales. • Improved campus relations by 30%. Show less

  • VRH Contract Media and Events Consultants
    • El Paso, Texas Area
    • Radio Promotions, Marketing, and Event Consultant
      • Sep 2015 - Jan 2019

      Led project lifecycle for integration of communication into overall business plan of client. Directed and managed virtual conference calls. Functioned as consultant for radio stations throughout Texas and New Mexico, entailed provision of promotions, marketing, copywriting, and recommendations regarding events. Conceptualized and shaped brand identity, generated adjoined marketing materials. Gauged efficacy of communication channels and suggested improvement measures. • Secured radio station frequencies in El Paso and Las Cruces Radio markets via negotiation of contracts. • Established novel technological rollouts in collaboration with clients, included streaming, digital, websites mail databases, and social media strategies. • Road mapped branding, programming, and promotional strategies for radio stations. Show less

  • Bravo Mic Communications
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Director of Operations
      • Sep 2014 - Jul 2015

      Devised and instituted tactics to further market share and profit. Delineated objectives and allocated team accordingly across promotional, digital, and event functions. Spearheaded key operations to increase industry presence of for KVLC FM, KMVR FM, KXPZ FM, and KOBE AM, encompassed management of client interfacing and events. Formed and executed plans in line with project objectives, budget, and timeline. Pooled resources with multilevel staff and C-suite executives to oversee project scope and adjoined requirements. • Pioneered rollout of email database newsletter, social media pages, and event websites. • Grew event sponsorship opportunities by 50%, concurrently led event opportunities to propel brand/revenue increases. • Maximized sales through coordination and execution of relationship marketing initiatives. • Crafted new event opportunities such as Shake It Saturdays, Zia Country Splash Bash, and Zia Country Showdown. Show less

  • iHeartMedia
    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Event & Integrated Marketing Director/Local Sales Manager/On-Air Personality
      • Jul 1997 - Aug 2014

      Monitored events, promotions, and multimedia marketing campaigns to ensure application of optimal practices and first-rate execution. Drove initiatives to establish and fortify relations with key internal/external stakeholders. Liaised with clients to deduce needs, devise apt strategies, and maintain rapport. Crafted sales packaging whilst overseeing SEO and digital analytics. Supervised national client promotions. • Proliferated event revenue by 65% via benchmark events such as Generation 2000, Power Jam Concerts, and health fairs. • Lauded by executive stakeholders for enhancing digital sales by 20%. • Fulfilled all national client promotional initiatives successfully, included big box retailers and vendors. Show less

Education

  • The University of Texas at El Paso
    Communication and Media Studies
    1991 - 1994

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