Travis Mitchell
Product Manager - Development, U.S. Technology at The NPD Group- Claim this Profile
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Bio
Michael Gentile, PE, CEM
Travis's technical and analytical expertise was unmatched, and he was an extremely important asset to our team. I worked with him for 2 years designing/implementing Energy Efficiency programs. His biggest strength was his ability to see and solve problems on both the macro and micro level. I would highly recommend Travis as someone to add significant value to your team.
Michael Ortley
I’ve had the pleasure to know and work with Travis at NPD since June of 2019 and worked on a team with him for about a year. Travis possesses a strong balance of professionalism and approachability. Despite our personal connection, whenever I needed honest feedback, I knew I could rely on Travis to give objective and constructive feedback. From a client management standpoint, Travis always kept the client needs top of mind but was never afraid to look beyond the initial request, to find deeper needs or better ways to deliver actionable results. This was especially evident when he was managing clients who lacked clear objectives or timelines.
Michael Gentile, PE, CEM
Travis's technical and analytical expertise was unmatched, and he was an extremely important asset to our team. I worked with him for 2 years designing/implementing Energy Efficiency programs. His biggest strength was his ability to see and solve problems on both the macro and micro level. I would highly recommend Travis as someone to add significant value to your team.
Michael Ortley
I’ve had the pleasure to know and work with Travis at NPD since June of 2019 and worked on a team with him for about a year. Travis possesses a strong balance of professionalism and approachability. Despite our personal connection, whenever I needed honest feedback, I knew I could rely on Travis to give objective and constructive feedback. From a client management standpoint, Travis always kept the client needs top of mind but was never afraid to look beyond the initial request, to find deeper needs or better ways to deliver actionable results. This was especially evident when he was managing clients who lacked clear objectives or timelines.
Michael Gentile, PE, CEM
Travis's technical and analytical expertise was unmatched, and he was an extremely important asset to our team. I worked with him for 2 years designing/implementing Energy Efficiency programs. His biggest strength was his ability to see and solve problems on both the macro and micro level. I would highly recommend Travis as someone to add significant value to your team.
Michael Ortley
I’ve had the pleasure to know and work with Travis at NPD since June of 2019 and worked on a team with him for about a year. Travis possesses a strong balance of professionalism and approachability. Despite our personal connection, whenever I needed honest feedback, I knew I could rely on Travis to give objective and constructive feedback. From a client management standpoint, Travis always kept the client needs top of mind but was never afraid to look beyond the initial request, to find deeper needs or better ways to deliver actionable results. This was especially evident when he was managing clients who lacked clear objectives or timelines.
Michael Gentile, PE, CEM
Travis's technical and analytical expertise was unmatched, and he was an extremely important asset to our team. I worked with him for 2 years designing/implementing Energy Efficiency programs. His biggest strength was his ability to see and solve problems on both the macro and micro level. I would highly recommend Travis as someone to add significant value to your team.
Michael Ortley
I’ve had the pleasure to know and work with Travis at NPD since June of 2019 and worked on a team with him for about a year. Travis possesses a strong balance of professionalism and approachability. Despite our personal connection, whenever I needed honest feedback, I knew I could rely on Travis to give objective and constructive feedback. From a client management standpoint, Travis always kept the client needs top of mind but was never afraid to look beyond the initial request, to find deeper needs or better ways to deliver actionable results. This was especially evident when he was managing clients who lacked clear objectives or timelines.
Credentials
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PMC Level I
Pragmatic InstituteMay, 2022- Nov, 2024 -
Pricing Strategy Explained
LinkedInOct, 2021- Nov, 2024 -
Everything as a Service (XaaS) is the Future of Business
LinkedInSep, 2021- Nov, 2024 -
Building Trust
LinkedInJun, 2021- Nov, 2024 -
Business Financials Explained
LinkedInJun, 2021- Nov, 2024 -
Product Management Tips
LinkedInJun, 2021- Nov, 2024 -
Product Management: Building a Product Strategy
LinkedInJun, 2021- Nov, 2024 -
Data Visualization for Data Analysts
LinkedInSep, 2020- Nov, 2024
Experience
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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Product Manager - Development, U.S. Technology
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Oct 2021 - Present
Working at the intersections in Product Management, Large Scale Data Driven Insights, Brand Management, and Solution Service. Working with syndicated and longitudinal data to develop digital products, with an emphasis on Product Marketing, Product Development and Product Health primarily within B2B TechnologyDeveloping tools to measure Product health KPIs, including product penetration and pricing strategies for sales teams, product teams and business development across Tech practices.Improving data partner deliverable requirements in preparation for future enhancements and efficient engagement.Pitching new product opportunities with revenue estimates. Product Development efforts include development of new tracking service that uniquely identifies shifts in Tech sales model within our existing data and identifies necessary enhancements, Total Available Market, competitive advantage, prototypes and user stories.Performing product discovery with clients and internal stakeholders to identify key market opportunities.Creating and prioritizing product requirements, translating client needs into specs for product capability. Leveraging storytelling to advocate for the voice of the customer, communicating why the current state is suboptimal, then fast forwarding to optimal client and business solutions. Developing product marketing strategies through assessment of Tech portfolio, aligning go-to-market efforts, including customer facing tools and internal templates to effectively leverage buyer knowledge and persona development as well as provide guidance on how to position new products prior to launch.
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Group Lead, Diversity, Equity & Inclusion Advisory Board
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Oct 2020 - Present
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Market Analyst, Retail Business Group
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May 2019 - Oct 2021
Clients: Full Beauty Brands | The Children's Place | HBC | JCPenney's | AmazonSupport cross industry retail clients, identifying opportunities to deliver insights from NPD market research data to consumer insights, marketing, planning, and finance teamsUtilize NPD cross tabular database, identify patterns, trends and drivers then interpret and articulate findings to client and amongst internal teamsDevelop and deliver excel dashboards, pivot tables, and presentations with specifically queried data and insights as per contractManage a queue of project requests and recurring reports from initial request to completionDeliver periodic training to clients on utilization of NPD analytical tools and shifts in methodology
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Ameresco
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United States
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Renewable Energy Semiconductor Manufacturing
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700 & Above Employee
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Business Analyst, Applied Energy Group
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Sep 2018 - May 2019
Clients: Ameren MO | Kansas City Power & Light | Duke Energy | LIPA | PSEG LIDefined system requirements and design approach for DSM SaaS projects based on client processes and stakeholder needsGenerated requirement specification documents, use cases, process flow diagrams, and performed user acceptance testingCollaborated with project managers to define and estimate tasks, coordinated assignments across resources, and tracked changes in implementationIdentified opportunities for process improvementsTrained and supported platform users, provided technical assistance as needed
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Lockheed Martin
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United States
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Defense and Space Manufacturing
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700 & Above Employee
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Product Operations & Program Design Analyst
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Dec 2015 - Aug 2018
Client: PSEG Long Island | LIPAAligned data assets with strategic vision to ensure program surpassed contractual KPIs (client-satisfaction, mW/mWh savings, rebate dollar impact, etc.)Served as liaison between Planning, Operations, and Project Management. Developed CRM / Excel dashboards, ad-hoc reports, and project schedules for all teams.Identified stakeholder needs and business requirements through UX research methodologiesDelivered functional requirements and wireframes to CRM developers. Managed platform enhancement deployments. Developed test plans, then trained staff post-deployment. Managed data hierarchy, data quality and user roles.Led sales enablement automation strategy, developing CRM best practices and user stories to improve client engagement and satisfaction.Developed and launched new program to reduce fraudulent program participation, Prime Efficiency Partner (PEP) Program
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TGS Holdings
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United States
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Retail
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1 - 100 Employee
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Director Of Ecommerce & Operations
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Aug 2013 - Dec 2015
RISE45Managed purchasing, inventory, web sales, and digital assetsCoordinated digital campaigns and brand partnerships including Saucony, Fila, and Puma RISE45Managed purchasing, inventory, web sales, and digital assetsCoordinated digital campaigns and brand partnerships including Saucony, Fila, and Puma
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Education
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2009 - 2013
University of Bridgeport
Bachelor of Science - BS, Industrial and Product Design
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