Michelle Kwong Rutherford
VP, Marketing at WW / WeightWatchers- Claim this Profile
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Bio
Alicia Meyer, CHRM
Having sourced Michelle for a VP, Marketing vacancy at Blue J Legal, I was confident from the onset of our interactions that she would not only be a major asset in playing a pivotal role as a subject matter expert in her field, but also as an exceptional leader/mentor to her team and more broadly, to the entire organization. Michelle not only met those expectations very early on, but far exceeded them (among others) during her tenure at Blue J Legal. She is a visionary, extremely brilliant and driven, and one of the most (if not, the most) positive and supportive colleagues I have ever had the pleasure of working with. Michelle never ceases to amaze - whether in respect to her abilities as a Marketing executive, especially when it comes to new product launches, bringing innovative ideas to light, leading and mentoring her peers, being a loyal and trustworthy team member, and in my experience - consistently an absolute joy to work alongside. If given the choice, I would jump at the chance to work alongside Michelle again. A colleague who is brilliant (yet shows no ego), genuinely kind, supportive, upbeat and authentic? Sign me up please! I continue to be thankful to have had the opportunity to be her colleague at Blue J Legal and hope that our professional paths may cross again in future.
Pat Doyle
I've have been very fortunate to work with Michelle for a number of years. What impresses me the most is her professionalism and her commitment to marketing 'Best Practices'. She is an innovative thinker with a determined work ethic. Keep being amazing Michelle!
Alicia Meyer, CHRM
Having sourced Michelle for a VP, Marketing vacancy at Blue J Legal, I was confident from the onset of our interactions that she would not only be a major asset in playing a pivotal role as a subject matter expert in her field, but also as an exceptional leader/mentor to her team and more broadly, to the entire organization. Michelle not only met those expectations very early on, but far exceeded them (among others) during her tenure at Blue J Legal. She is a visionary, extremely brilliant and driven, and one of the most (if not, the most) positive and supportive colleagues I have ever had the pleasure of working with. Michelle never ceases to amaze - whether in respect to her abilities as a Marketing executive, especially when it comes to new product launches, bringing innovative ideas to light, leading and mentoring her peers, being a loyal and trustworthy team member, and in my experience - consistently an absolute joy to work alongside. If given the choice, I would jump at the chance to work alongside Michelle again. A colleague who is brilliant (yet shows no ego), genuinely kind, supportive, upbeat and authentic? Sign me up please! I continue to be thankful to have had the opportunity to be her colleague at Blue J Legal and hope that our professional paths may cross again in future.
Pat Doyle
I've have been very fortunate to work with Michelle for a number of years. What impresses me the most is her professionalism and her commitment to marketing 'Best Practices'. She is an innovative thinker with a determined work ethic. Keep being amazing Michelle!
Alicia Meyer, CHRM
Having sourced Michelle for a VP, Marketing vacancy at Blue J Legal, I was confident from the onset of our interactions that she would not only be a major asset in playing a pivotal role as a subject matter expert in her field, but also as an exceptional leader/mentor to her team and more broadly, to the entire organization. Michelle not only met those expectations very early on, but far exceeded them (among others) during her tenure at Blue J Legal. She is a visionary, extremely brilliant and driven, and one of the most (if not, the most) positive and supportive colleagues I have ever had the pleasure of working with. Michelle never ceases to amaze - whether in respect to her abilities as a Marketing executive, especially when it comes to new product launches, bringing innovative ideas to light, leading and mentoring her peers, being a loyal and trustworthy team member, and in my experience - consistently an absolute joy to work alongside. If given the choice, I would jump at the chance to work alongside Michelle again. A colleague who is brilliant (yet shows no ego), genuinely kind, supportive, upbeat and authentic? Sign me up please! I continue to be thankful to have had the opportunity to be her colleague at Blue J Legal and hope that our professional paths may cross again in future.
Pat Doyle
I've have been very fortunate to work with Michelle for a number of years. What impresses me the most is her professionalism and her commitment to marketing 'Best Practices'. She is an innovative thinker with a determined work ethic. Keep being amazing Michelle!
Alicia Meyer, CHRM
Having sourced Michelle for a VP, Marketing vacancy at Blue J Legal, I was confident from the onset of our interactions that she would not only be a major asset in playing a pivotal role as a subject matter expert in her field, but also as an exceptional leader/mentor to her team and more broadly, to the entire organization. Michelle not only met those expectations very early on, but far exceeded them (among others) during her tenure at Blue J Legal. She is a visionary, extremely brilliant and driven, and one of the most (if not, the most) positive and supportive colleagues I have ever had the pleasure of working with. Michelle never ceases to amaze - whether in respect to her abilities as a Marketing executive, especially when it comes to new product launches, bringing innovative ideas to light, leading and mentoring her peers, being a loyal and trustworthy team member, and in my experience - consistently an absolute joy to work alongside. If given the choice, I would jump at the chance to work alongside Michelle again. A colleague who is brilliant (yet shows no ego), genuinely kind, supportive, upbeat and authentic? Sign me up please! I continue to be thankful to have had the opportunity to be her colleague at Blue J Legal and hope that our professional paths may cross again in future.
Pat Doyle
I've have been very fortunate to work with Michelle for a number of years. What impresses me the most is her professionalism and her commitment to marketing 'Best Practices'. She is an innovative thinker with a determined work ethic. Keep being amazing Michelle!
Experience
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WW
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United States
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Wellness and Fitness Services
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500 - 600 Employee
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VP, Marketing
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Apr 2021 - Present
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HYR
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United States
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Internet Publishing
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1 - 100 Employee
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Advisor, Marketing
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Apr 2020 - Present
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Rangle.io
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Canada
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Software Development
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100 - 200 Employee
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VP, Growth Marketing
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Jun 2020 - Mar 2021
Digital Product Transformation consultancy: Lead all Acquisition, Sales enablement & PR efforts to build awareness, educate and drive demand generation across scale-ups and enterprises Digital Product Transformation consultancy: Lead all Acquisition, Sales enablement & PR efforts to build awareness, educate and drive demand generation across scale-ups and enterprises
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Blue J
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Canada
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Software Development
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1 - 100 Employee
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VP, Marketing
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Apr 2019 - Apr 2020
Legal Tech start-up: Lead B2B & B2E Marketing, Branding and PR efforts to drive growth and retention in Canada and US Legal Tech start-up: Lead B2B & B2E Marketing, Branding and PR efforts to drive growth and retention in Canada and US
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Endy
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Canada
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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VP, Growth
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Sep 2018 - Jan 2019
Acquired by Sleep Country Dec 2018Ecommerce: Lead Consumer Acquisition, Brand building, PR and Retail efforts Acquired by Sleep Country Dec 2018Ecommerce: Lead Consumer Acquisition, Brand building, PR and Retail efforts
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Driven
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Canada
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Financial Services
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1 - 100 Employee
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Head Of Marketing
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Jan 2017 - Aug 2018
Acquired by Purpose Investments March 2018FinTech: Oversee all Online and Offline efforts to grow awareness amongst Small Businesses, generate and nurture new leads and drive customer engagement; Brand Management and PR Acquired by Purpose Investments March 2018FinTech: Oversee all Online and Offline efforts to grow awareness amongst Small Businesses, generate and nurture new leads and drive customer engagement; Brand Management and PR
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RewardOps
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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VP, Marketing
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Jan 2016 - Dec 2016
Early stage start-up: API-based SaaS rewards and loyalty fulfillment technologyLead B2B Brand and Marketing efforts Early stage start-up: API-based SaaS rewards and loyalty fulfillment technologyLead B2B Brand and Marketing efforts
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American Express
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United States
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Financial Services
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700 & Above Employee
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Director, Marketing - International Prepaid Products
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2014 - 2015
Recipient: 2014, 2012 & 2011 Chairman’s Awards for top performance & innovationDeveloped launch plans and led research for Mexico’s & American Express’s first off-the-shelf Bank Account in retail to give banking options to underserved customers
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Director, Marketing - US Prepaid Products
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2012 - 2014
Launched American Express Serve® in retail – reaching a new customer segment for American Express; exceeded sales targets in first yearLaunched American Express Prepaid Card - Amex's first general reloadable prepaid product; led go to market strategyOversaw Target® Card, Student Cards, and US & Canada Gift Card marketing; led major redesign of Gift Card packaging
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Senior Marketing Manager, US Prepaid Products
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2010 - 2012
Launched American Express’s first reloadable prepaid card (PASS for teens), opening the path for other prepaid cards targeted to adults, students and non-traditional Amex customers
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Product Manager, OPEN (Small Business) Product Management
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2008 - 2010
Drove product profitability by changing customer behaviour for using Lending on Charge feature for Small Business products
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Reckitt
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United Kingdom
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Manufacturing
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700 & Above Employee
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Brand Management Summer Intern
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May 2007 - Aug 2007
Developed regional strategy that enabled Frank's RedHot to overtake Tabasco as #1 hot sauce in US Developed regional strategy that enabled Frank's RedHot to overtake Tabasco as #1 hot sauce in US
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Capital One
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United States
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Financial Services
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700 & Above Employee
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Brand Manager
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2001 - 2006
Canadian start-up – part of initial team that launched Capital One in Canada and drove it to profitability Canadian start-up – part of initial team that launched Capital One in Canada and drove it to profitability
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Education
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Columbia University - Columbia Business School
MBA -
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University of Toronto
BComm
Community
