Kristiina Koivu-Grenner
Customer Insight and Marketing Manager at Attendo Suomi- Claim this Profile
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Finnish (mother tongue) -
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Swedish -
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English -
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Bio
Susanna Paloheimo
Kristiina has excellent skills in brand development and marketing. She is also very skilled in budgeting, project management and most of all employer branding and marketing. Her experience in brand development and project management were needed when Attendo renewed its brand in 2020-2021. She led a team of experienced, free lance brand professionals and took care of international project management. She was also responsible for project management in renewing Attendo.fi - twice. At Attendo she also created an appealing employer brand and several successful recruitment marketing campaigns. Kristiina is a true brand enthusiast with exceptional project management skills. Her experience is wide and she is all the time developing her skills.
Susanna Brummer
I worked together with Kristiina when she was responsible for commercialization process at Fazer Confectionery. She was always very well organized and easy to work with. Kristiina is able to look at things through customers' eyes, which is a great asset. She is also keen on learning new things and taking initiative in developing new ways of marketing.
Susanna Paloheimo
Kristiina has excellent skills in brand development and marketing. She is also very skilled in budgeting, project management and most of all employer branding and marketing. Her experience in brand development and project management were needed when Attendo renewed its brand in 2020-2021. She led a team of experienced, free lance brand professionals and took care of international project management. She was also responsible for project management in renewing Attendo.fi - twice. At Attendo she also created an appealing employer brand and several successful recruitment marketing campaigns. Kristiina is a true brand enthusiast with exceptional project management skills. Her experience is wide and she is all the time developing her skills.
Susanna Brummer
I worked together with Kristiina when she was responsible for commercialization process at Fazer Confectionery. She was always very well organized and easy to work with. Kristiina is able to look at things through customers' eyes, which is a great asset. She is also keen on learning new things and taking initiative in developing new ways of marketing.
Susanna Paloheimo
Kristiina has excellent skills in brand development and marketing. She is also very skilled in budgeting, project management and most of all employer branding and marketing. Her experience in brand development and project management were needed when Attendo renewed its brand in 2020-2021. She led a team of experienced, free lance brand professionals and took care of international project management. She was also responsible for project management in renewing Attendo.fi - twice. At Attendo she also created an appealing employer brand and several successful recruitment marketing campaigns. Kristiina is a true brand enthusiast with exceptional project management skills. Her experience is wide and she is all the time developing her skills.
Susanna Brummer
I worked together with Kristiina when she was responsible for commercialization process at Fazer Confectionery. She was always very well organized and easy to work with. Kristiina is able to look at things through customers' eyes, which is a great asset. She is also keen on learning new things and taking initiative in developing new ways of marketing.
Susanna Paloheimo
Kristiina has excellent skills in brand development and marketing. She is also very skilled in budgeting, project management and most of all employer branding and marketing. Her experience in brand development and project management were needed when Attendo renewed its brand in 2020-2021. She led a team of experienced, free lance brand professionals and took care of international project management. She was also responsible for project management in renewing Attendo.fi - twice. At Attendo she also created an appealing employer brand and several successful recruitment marketing campaigns. Kristiina is a true brand enthusiast with exceptional project management skills. Her experience is wide and she is all the time developing her skills.
Susanna Brummer
I worked together with Kristiina when she was responsible for commercialization process at Fazer Confectionery. She was always very well organized and easy to work with. Kristiina is able to look at things through customers' eyes, which is a great asset. She is also keen on learning new things and taking initiative in developing new ways of marketing.
Credentials
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Elements of AI
University of HelsinkiFeb, 2019- Nov, 2024 -
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
CourseraOct, 2018- Nov, 2024 -
Certificate Of Proficiency In English, 1993
University of Cambridge
Experience
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Attendo Suomi
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Finland
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Hospitals and Health Care
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300 - 400 Employee
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Customer Insight and Marketing Manager
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Jan 2021 - Present
KEY RESPONSIBILITIES:* Head of Attendo brand renewal -project (target position, brand promise, narrative, key messages, design work, visual identity, brand concept, mar & com copy text and visuals)* Attendo Finland marketing* Attendo Finland web development* Attendo Finland media strategy* Attendo Finland recruitment marketing* Attendo Finland regional marketing* Attendo Finland partner network* Part of acquisition integration team* Member of Attendo Brand council KEY ACHIEVEMENTS: * Attendo brand renewal* Plan for exploiting customer insight in Attendo Finland business managementsee less
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Senior Customer Experience and Marketing Manager
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Feb 2020 - Dec 2020
KEY RESPONSIBILITIES: * Head of Attendo brand renewal -project * Attendo Finland marketing * Attendo Finland web development* Attendo Finland media strategy * Attendo Finland recruitment marketing * Attendo Finland regional marketing * Attendo Finland partner networkTEAM OF TWO: * Two direct reports (two marketing coordinators)KEY ACHIEVEMENTS: Attendo Finland marketing turnaround
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Senior Marketing Manager
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Mar 2019 - Jan 2020
KEY RESPONSIBILITIES:* Building Attendo employer brand * Recruitment marketing* Project manager of Attendo Finland website -project* Leading Attendo brand strategy project in Finland * Planning and executing marketing activities* Building and leading partner networkTEAM OF TWO: * Two direct reports (two marketing coordinators) 10/2019-1/2020KEY ACHIEVEMENTS: * Published Attendo Finland brand new website#brandstrategy #brandrenewal #targetposition #narrative #brandpromise #keymessages #designwork #visualidentity #brandconcept #webdevelopment #marketing #recruitmentmarketing #employerbranding #regionalmarketing #mediastrategy #partnernetwork #marketingturnaround
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Nordic Medcom
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Finland
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Wholesale
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1 - 100 Employee
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Senior Project Manager
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Jun 2018 - Mar 2019
KEY RESPONSIBILITIES: * Marketing projects KEY RESPONSIBILITIES: * Marketing projects
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Fazer
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Finland
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Food and Beverage Manufacturing
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700 & Above Employee
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Senior Manager, Marketing / Fazer Confectionery Finland
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Apr 2014 - Jun 2018
KEY RESPONSIBILITIES: * Building customer marketing plans for selected key account for Fazer confectionery and biscuits Finland including objectives, execution plan, toolbox and KPIs * Leading commercial planning process * Managing customer media budget * Leading and developing channel marketing capabilities and tools * Fazer Xylimax brand (2015)* Fazer Confectionery Finland media budget (2014)KEY ACHIEVEMENTS: * Developed commercialization process and led renewal of sales toolbox. Toolbox was continuously improved year after year by several functions. Customer and internal satisfaction was high. * Introduced B2B marketing automation. Developed B2B marketing content strategy, content calendar and customer specific strategies* Built Fazer Experience Centre Shop vision, concept development and implementation proposal* Established Customer Marketing 2.0 vision and implementation proposal * Managed growth opportunity identification in Finland and Sweden for increasing seasonal sales in confectionery and biscuits#FMCG #B2Bmarketing #B2Cmarketing #customerexperience #customermarketing #retail #commercialplanningprocess #gotomarket #digitalmarketing #marketingautomation #contentstrategy #contentmarketing #contentcalendar #projectmanagement #conceptdevelopment #opportunityidentification #brandmanagement #mediamanagement #marketingcommunication #advertising #functionalfood #budgetplanning #budgetfollowup
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Senior Manager, Marketing / Fazer Brands Finland
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Apr 2013 - Mar 2014
KEY RESPONSIBILITIES: * Building and leading the commercial planning process of Confectionery Finland * Marketing of local brands (e.g. Kismet and Pantteri)* Confectionery Finland media budget planning and follow-up* International bakery branding projectTEAM OF SEVEN:* Three direct reports (two senior brand managers and one coordinator) and four reports (four senior brand managers) in matrix KEY ACHIEVEMENTS: * Led Confectionery Finland marketing planning process (marketing plan and brand plans) for year 2015* Managed a strategic international bakery project from the branding part in 2013* Recruited a true marketing professional to Fazer Confectionery#FMCG #B2Cmarketing #commercialplanningprocess #projectmanagement # packagedesign #brandmanagement #mediamanagement #marketingcommunication #advertising #TVC #budgetplanning #budgetfollowup #internationalproject #matrixmanagement #teammanagement #marketingplan #brandplan
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Senior Manager, Portfolio / Fazer Brands Finland and Category Manager / Fazer Bakeries Finland
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Sep 2012 - Mar 2013
KEY RESPONSIBILITIES: * P&L of fresh bread portfolio management, fresh bread category and fresh bread portfolio developmentKEY ACHIEVEMENTS:* Launched Reissumies Tosi Tumma bread, which was recognized as best bread launch in Finland in 2013.#FMCG #B2Cmarketing #PLportfoliomanagement #portfoliodevelopment #launch #productdevelopment #NPD #production #projectmanagement #conceptdevelopment #packagedesign #package
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Brand and Category Manager / Fazer Bakeries Finland
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Jan 2010 - Aug 2012
KEY RESPONSIBILITIES:* P&L of portfolio management. Dark everyday portion bread category and portfolio development.* Fazer Puikula, Oululainen Reissumies and Vilpuri brands KEY ACHIEVEMENTS:* Led Puikula Ruis quality upgrade -project (incl. product development, production, logistics - cooperation with supply chain) reporting directly to CEO and executive group. Puikula Ruis 500g was the bestselling bread in Finland in winter 2013. * Developed Reissumies brand. New position, personality and visual identity. In addition to Reissumies TVCs. * Developed marketing and portfolio strategies for Puikula, Reissumies and Vilpuri#FMCG #B2Cmarketing #PLportfoliomanagement #categorydevelopment #portfoliodevelopment #NPD #production #projectmanagement #complexproject #relaunch #brandposition #brandpersonality #visualidentity #packagedesign #mediamanagement #marketingcommunication #advertising #TVC #marketingstrategy #portfoliostrategy #brandstrategy #budgetplanning #budgetfollowup #package
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Marketing Manager / Fazer Bakeries Finland
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Oct 2008 - Dec 2009
KEY RESPONSIBILITIES: * P&L of portfolio management. * Sweet bakery goods and confectioneries, frozen products, savory products, crisps and bagels. TEAM OF SIX: * One product manager, three junior product managers, one assistant product manager and one assistant. KEY ACHIEVEMENTS: * Renewed and led Bakeries Finland marketing planning process for year 2010 for all categories mentioned above. * Established policies and procedures for Fazer Bakeries marketing team. * Secured position of a young talented person during staff reduction and restored one team member´s ability to work. #FMCG #B2Cmarketing #PLportfoliomanagement #categorymanagement #brandstrategy #teammanagement #NPD #production #packagedesign #projectmanagement #launch #marketingcommunication #advertising #TVC #mediamanagement #budgetplanning #budgetfollowup #package
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Valio
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Finland
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Dairy Product Manufacturing
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700 & Above Employee
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Marketing Manager
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Aug 2007 - Sep 2008
KEY RESPONSIBILITIES: * Cheese and functional food brands (incl. asset creation and media management) in Finland. Valio Oltermanni, Valio Polar, Valio AURA, Valio Black Cheeses and Valio EvolusKEY ACHIEVEMENTS: * Relaunched Valio Evolus in Finland in 2008. Planned and produced five TVCs#FMCG #B2Cmarketing #projectmanagement #relaunch #brandposition #packagedesign #marketingcommunication #advertising #TVC #marketingstrategy #brandstrategy #mediamanagement #functionalfood #budgetplanning #budgetfollowup #package
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Product Manager
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Feb 2005 - Jul 2007
KEY RESPONSIBILITIES:* Valio Polar cheeses* Belgium (contacting with Valio Vache Bleue) * Valio Voru Juusts´product portfolio KEY ACHIEVEMENTS: * Clarification of Valio Voru Juust product portfolio in co-operation with Valio Eesti and ZAO Valio Sankt-Petersburg#FMCG #B2Cmarketing #portfoliomanagement #portfoliodevelopment #productdevelopment #NPD #production #projectmanagement #internationalproject #package
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Product Manager and before that Marketing Assistant
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Jan 2002 - Jan 2005
* Due to good track, gained more responsibilitiesKEY RESPONSIBILITIES: * Valio A+ yoghurts, yoghurt and juice projects, Valio Nami Nami and Valio Fanny puddings, Valio flavored sour creams, Valio viili products, Valio UHT-creams and Valio saucesKEY ACHIEVEMENTS: * Developed A+ concept and relaunched A+ products* Launched Valio Fanny puddings and Valio Fanny flavored sour creams* Managed the transfer of production of Valio Fanny liquid puddings from one Valio dairy to another* Managed international prestudy for outsourcing production of Valio Nami Nami puddings * New package design for Valio Viilis portfolio #FMCG #B2Cmarketing #projectmanagement #conceptdevelopment #packagedesign #internationalproject #production #NPD #launch #package
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Education
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1995 - 2001
Helsingin yliopisto
ETM, Marketing (Master of Food Sciences) -
2022 - 2022
Marketing Week Mini MBA with Mark Ritson
Mini MBA, Brand Mangement -
2022 - 2022
Marketing Week Mini MBA with Mark Ritson
Mini MBA, Marketing -
2016 -
Hyper Island
Digital Marketing Online Course -
2009 - 2010
Adulta
JET, Johtamisen erikoisammattitutkinto (Specialist vocational qualification of leadership -training) -
1989 - 1992
Munkkiniemen Yhteiskoulun Lukio, Helsinki
Matriculation examination -
The English School, Helsinki
Elementary School
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