Doug McFarlane
Sr. Engineering Manager, Business Analytics at SpotHero- Claim this Profile
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Bio
Murugan Mahesan
I’ve had the pleasure of working with Doug over multiple companies and each experience has been nothing but wonderful! Most recently I reported directly to Doug at JUUL Labs where he lead the Sales Intelligence and Operations team. It was an amazing experience working under Doug, he was a great leader who routinely had my back and did everything he could to ensure I was successful. He also has tremendous knowledge when it comes to data analysis, management and visualization which was crucial in helping building JUUL Canada’s commercial data structure, processes and analysis from the ground up. I can’t recommend Doug enough, he brings outstanding knowledge, leadership and energy wherever he goes!
Ashik Bhat
Doug is a keen and quick learner, who dedicates himself 110% to getting the job done. He came into the role with a relatively limited knowledge and quickly got upto speed due to his intellect and perseverance. Appreciated his engagement with my cross functional teams as well as adaptive nature, and we worked very well together. Was a pleasure to work with him and hope to again in the future!
Murugan Mahesan
I’ve had the pleasure of working with Doug over multiple companies and each experience has been nothing but wonderful! Most recently I reported directly to Doug at JUUL Labs where he lead the Sales Intelligence and Operations team. It was an amazing experience working under Doug, he was a great leader who routinely had my back and did everything he could to ensure I was successful. He also has tremendous knowledge when it comes to data analysis, management and visualization which was crucial in helping building JUUL Canada’s commercial data structure, processes and analysis from the ground up. I can’t recommend Doug enough, he brings outstanding knowledge, leadership and energy wherever he goes!
Ashik Bhat
Doug is a keen and quick learner, who dedicates himself 110% to getting the job done. He came into the role with a relatively limited knowledge and quickly got upto speed due to his intellect and perseverance. Appreciated his engagement with my cross functional teams as well as adaptive nature, and we worked very well together. Was a pleasure to work with him and hope to again in the future!
Murugan Mahesan
I’ve had the pleasure of working with Doug over multiple companies and each experience has been nothing but wonderful! Most recently I reported directly to Doug at JUUL Labs where he lead the Sales Intelligence and Operations team. It was an amazing experience working under Doug, he was a great leader who routinely had my back and did everything he could to ensure I was successful. He also has tremendous knowledge when it comes to data analysis, management and visualization which was crucial in helping building JUUL Canada’s commercial data structure, processes and analysis from the ground up. I can’t recommend Doug enough, he brings outstanding knowledge, leadership and energy wherever he goes!
Ashik Bhat
Doug is a keen and quick learner, who dedicates himself 110% to getting the job done. He came into the role with a relatively limited knowledge and quickly got upto speed due to his intellect and perseverance. Appreciated his engagement with my cross functional teams as well as adaptive nature, and we worked very well together. Was a pleasure to work with him and hope to again in the future!
Murugan Mahesan
I’ve had the pleasure of working with Doug over multiple companies and each experience has been nothing but wonderful! Most recently I reported directly to Doug at JUUL Labs where he lead the Sales Intelligence and Operations team. It was an amazing experience working under Doug, he was a great leader who routinely had my back and did everything he could to ensure I was successful. He also has tremendous knowledge when it comes to data analysis, management and visualization which was crucial in helping building JUUL Canada’s commercial data structure, processes and analysis from the ground up. I can’t recommend Doug enough, he brings outstanding knowledge, leadership and energy wherever he goes!
Ashik Bhat
Doug is a keen and quick learner, who dedicates himself 110% to getting the job done. He came into the role with a relatively limited knowledge and quickly got upto speed due to his intellect and perseverance. Appreciated his engagement with my cross functional teams as well as adaptive nature, and we worked very well together. Was a pleasure to work with him and hope to again in the future!
Experience
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SpotHero
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United States
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Software Development
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200 - 300 Employee
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Sr. Engineering Manager, Business Analytics
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Apr 2023 - Present
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Business Analytics Manager
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Mar 2021 - Jun 2023
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Juul Labs
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United States
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Manufacturing
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700 & Above Employee
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Senior Manager, Performance Management
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Jul 2020 - Sep 2020
- Developed a series KPI dashboards and standardized performance review templates for Regional Sales Directors, Distribution Directors and Key Account Directors, combining insights from a variety of data sources, empowering the end user to visualize the performance of their business and to quickly identify and close sales/distribution gaps. -Created and implemented a series of weekly internal business performance reviews to streamline communication between department leads and the president. These meetings were used as a venue to propose and evaluate major sales decisions and ensuring continued focus on key priorities Show less
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Senior Manager, Sales Operations and Intelligence
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Apr 2020 - Jul 2020
-Led the creation of JUUL Canada’s retail scan database, coordinating cross-functionally with Key Account Managers, external retail partners and members of the JUUL Data Team to collect, ingest and analyze weekly external retail sales data for 20+ external National and Regional Retailers covering 5000+ retail locations across the country-Managed a team of 5, overseeing the Business Analytics and Field Sales Operations team, supplying back office support staff and 100+ sales reps with analytical tools in Salesforce and Tableau to empower data-driven decisions across all business functions-Led the development and implementation of sales rep targets for 100+ reps across the country. This allowed JUUL to tie the total company revenue target to specific, measurable goals by rep, quantifying the direct impact of a variety of sales initiatives. Show less
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Sales Intelligence Manager
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Oct 2018 - Apr 2020
-Created the standardized method of evaluating business performance for JUUL Canada, working as the only analytics employee of a ~10 person back office team-Built out the analytics team in Canada, hiring 4 employees, and managing the Category Management, Sales Intelligence and Sales Operations pillars-Supported Director of National Accounts with the creation and delivery of sales pitches and quarterly business reviews for major Canadian convenience banners overseeing over 5000+ retail locations Show less
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Labatt Breweries of Canada
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Beverage Manufacturing
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700 & Above Employee
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Commercial Finance Manager - High End Company
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Jun 2017 - Oct 2018
Labatt Top Performer - 2017-Manage commercial & brewery finances for Mill Street, Stanley Park and Archibald Breweries, as well as the commercial performance of Corona, Stella, Hoegaarden and Leffe-Led the 2018 commercial budget rollup for 3 craft breweries-Prepare and present monthly financial performance to the President and CFO of Labatt-Support the VP High End on the development of the 1 and 3 year plans of the craft and import business
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Retail Solutions Specialist
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Nov 2016 - Jun 2017
-Presented 2017 Retail Commercial plan at National Sales Conference to 250+ sales employees-Developed, integrated and managed a fully automatic asset ordering tool used by 150+ sales reps across the country-Worked with 3rd party developers to build a rep facing execution planning tool used to plan and budget all retail programs-Managed procurement and distribution of Labatt branded fridges used to increase cold space and encourage impulse buying with our retail partners
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Category Planning Manager
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Mar 2016 - Nov 2016
-Analyzed national sales data to discover consumer trends and implement category solutions to capitalize on sales opportunities-Managed National JDA image database for entire Category Management Team-Managed relationship with various loyalty database programs (Dunnhumby, Aimia, TopShelf), and supported national category team with data dashboard creation-Utilizing consumer shopping trends, developed a 3D Digital Mockup of a premium beer shopping experience for a provincial liquor board business proposal, helping secure a preferred Category Partnership-Secured Category Partnership with two retail chains through planogram execution and retail analysis Show less
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Pricing Analyst
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Sep 2015 - Mar 2016
-Established pricing model in 10 provinces for 20+ new brands during Mill St. Integration-Managed weekly price change meetings Regional VPs + Sales Directors for all English Speaking Canadian Provinces-Analyze consumer trends and macro economic factors to develop price change recommendations to be presented to senior management
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Sales Representative
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Oct 2014 - Sep 2015
-Named Sales Rep of the Month in May 2015-Grew territory market share by 1.1 percentage points-District Champion for SalesForce iOS CRM App rollout, training and supporting my sales team for a smooth integration-Led the region in Bud Light Apple launch distribution
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Sales Development Program - Ontario
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May 2014 - Oct 2014
- 6 month talent program with focused training and development across multiple commercial functions supporting the Ontario Sales Region- Managed and executed successful tracking of all in market commercial capex assets for the Ontario Sales Region- Supported Sales Intelligence Team by developing a new tool to visualize weekly sales rep and district sales manager performance
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Education
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2010 - 2014
Queen's University
Bachelor of Engineering (B.Eng.), Computer Engineering
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