Experience

SIX The Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Operations

  • Jan 2021 - Present

  Oversee SIX daily operations in regards to origination, execution and delivery of SIX clients creative, PR and consulting projects- cultivate a positive, respectful, diverse and open agency work environment Develop and manage the SIX accounts management team, including evaluation of project(s) assets/content to meet specific project goals Ensure overall agency satisfaction between the SIX team and clients to maintain strong reputation and agency retention Grow agency… Show more Oversee SIX daily operations in regards to origination, execution and delivery of SIX clients creative, PR and consulting projects- cultivate a positive, respectful, diverse and open agency work environment Develop and manage the SIX accounts management team, including evaluation of project(s) assets/content to meet specific project goals Ensure overall agency satisfaction between the SIX team and clients to maintain strong reputation and agency retention Grow agency accounts based on client goal(s) and ROI Originate/implement agency policies in regard to employee quality of living, productivity and team structure Team with agency director on: - select client projects brand positioning and strategy origination and implementation - critical evaluation of all generated visual elements, campaigns and originated messaging - presenting branding, positioning and select creative movements - recruitment of talent - establishing agency efficiency standards and business protocols Show less



Evolve Design Group

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Feb 2015 - Dec 2019

  Oversaw all operations of the business. Worked in partnership with the CEO and COO to establish year-over-year business development plan and implementation of new programs, while tracking progress for business growth and maintaining quarterly P&L spreadsheets. Select Accomplishments - Increased profitability by 8-12% each year - Expanded company footprint by adding Social Media department - Created new company protocols with a focus on corporate social responsibility… Show more Oversaw all operations of the business. Worked in partnership with the CEO and COO to establish year-over-year business development plan and implementation of new programs, while tracking progress for business growth and maintaining quarterly P&L spreadsheets. Select Accomplishments - Increased profitability by 8-12% each year - Expanded company footprint by adding Social Media department - Created new company protocols with a focus on corporate social responsibility strategies - Managed the build-out and opening of a new office space – managed vendor relationships and remained on budget and on time for project

• Vice President

  • Oct 2013 - Feb 2015

  Managed the account service and creative teams, building strong relationships between each team to increase quality of work, productivity and profitability. Evaluated and re-engineered the internal management process, including the overall flow of projects throughout the agency, allowing for a cohesive approach to client management and profitability. Select Accomplishments - Created new benchmarks for team evaluations, allowing for growth and increased earning potential for long-term… Show more Managed the account service and creative teams, building strong relationships between each team to increase quality of work, productivity and profitability. Evaluated and re-engineered the internal management process, including the overall flow of projects throughout the agency, allowing for a cohesive approach to client management and profitability. Select Accomplishments - Created new benchmarks for team evaluations, allowing for growth and increased earning potential for long-term associates - Advanced education in sustainability, obtained GRI (Global Reporting Initiative) certifications - Partnered with clients from multiple industries for cross-promotions to build brand awareness in shared space - CRRA Award – Creativity in Communications

• Account Director

  • Jan 2006 - Oct 2013

  Work hand-in-hand with the creative director to implement innovative local and national strategic marketing concepts while managing a team of account executives and coordinators. Involved in all facets of the campaign from inception to successful completion, including the first creative brainstorm, logistical research and development, photography and video shoots, and the final implementation of a sound marketing plan. Select accomplishments: • Managed new product campaign and… Show more Work hand-in-hand with the creative director to implement innovative local and national strategic marketing concepts while managing a team of account executives and coordinators. Involved in all facets of the campaign from inception to successful completion, including the first creative brainstorm, logistical research and development, photography and video shoots, and the final implementation of a sound marketing plan. Select accomplishments: • Managed new product campaign and remained 13% under budget • Identified and corrected company oversights that led to a quarterly savings of $6,500 • Silver Addy (3) – Magazine/Publication, Sales Video, Spread Print Ad • Gold Addy (2) – :30 TV Spot, Full Page Print Ad Additional responsibilities include: • Build and maintain strong relationships with clients, vendors and partners • Research and understanding of current consumer trends • Develop corporate communications plans • Execution of point of sale and promotional materials • Strong understanding of consumer packaged goods marketing • Retail visual merchandising • Media buying and negotiating • Set and administer budgets and manage campaigns from inception to completion

• Account Executive

  • Jan 2006 - Feb 2008

  Orlando, FL • Provide clear direction of client objectives through effective written and verbal communication • Develop and follow through with project timelines • Ensure that brand standards are consistent through all mediums • Manage and oversee production process between vendors and agency



Chick-fil-A Corporate Support Center

• United States
• Restaurants
• 700 & Above Employee

• Unit Marketing Director

  • 2003 - 2005

  • Produced an outside sales program and collaborated with local business for business-to-business promotions • Developed creative strategies for fundraising programs with local churches, schools and community groups • Analyzed promotional and tracking data • Created brand awareness for specific outside sales initiatives • Worked with an outside agency for promotional materials and collateral • Coordinated and managed large events and assisted with regional promotions and grand… Show more • Produced an outside sales program and collaborated with local business for business-to-business promotions • Developed creative strategies for fundraising programs with local churches, schools and community groups • Analyzed promotional and tracking data • Created brand awareness for specific outside sales initiatives • Worked with an outside agency for promotional materials and collateral • Coordinated and managed large events and assisted with regional promotions and grand openings Show less