Director of Analytics

• Feb 2020 - Present

Marketing/Business Consultant

• Apr 2013 - Present

Provide marketing leadership and services to companies without the resources for in-house marketing departments. Services include strategy and execution, advertising/promotion, branding, content marketing, copywriting, positioning, traditional/digital campaigns, and social media. Selected Achievements: • Spearheaded a campaign to promote a conference including email, events, and public relations resulting in a 31% attendee increase. • Enhanced brand position strategies through SEO, web and social media content, and public relations to help a division become the most profitable in the company. • Instituted financial and accounting procedures to fuel an 11% through put gain for an insurance agency. • Created and executed strategies for branding, positioning, and promoting a publishing company resulting in a successful launch. Show less

Marketing Director

• Jan 2018 - Mar 2019

Orchestrated strategic marketing initiatives for a leading, multi-office Architectural/Engineering Consulting firm. Configured a CRM system, tailoring it to the buying lifecycle of clients and introducing marketing automation elements. Worked towards building a unified brand for a company experiencing growing pains. Established a marketing analysis program and created target market and competitor profiles. Quickly filled in gaps from lack of a marketing department and established a strategic approach to marketing. Selected Achievements: • Spearheaded a major shift in marketing combining CRM and targeted communications based on industry best practices and market and competitive research to improve communication and presentation to target audiences used to land a record contract. • Created a content marketing program to fill a two-year gap in web posting to improve organic SEO to achieve top 3 SERP for keywords in competitive markets. • Partnered with business development to initiate a consultative sales process and aid in identifying opportunities. • Generated award entries resulting in two prestigious project of the year awards. Show less

Marketing Manager

• Jul 2013 - Jan 2014

Facilitated the oversight, management, and coaching of the marketing department to ensure high-quality marketing communications which reflected Notre Dame FCU’s brand and points of differentiation. Executed integrated traditional/digital campaigns, events, marketing, and advertising in order to create demand and drive traffic across multiple channels. Segmented audience cultivating significant response rate gains. Selected Achievements: • Created strategy to increase car loan revenue resulting in record sales for five months. • Utilized traditional and social channels to execute a campaign resulting in a 41% credit card application increase. • Increased credit card transactions 117% by segmenting credit card users and delivering target messaging. Show less

Director of Marketing

• Aug 2008 - Apr 2013

Head of marketing for an industry-recognized, top magazine printer in the Midwest. Responsible for corporate marketing and communication. Collaborated with sales staff to initiate a consultative sales process. Part of the Executive Team responsible for overall company management. Selected Achievements: • Managed data to institute targeting programs improving prospecting efficiency 20%. • Created and implemented communication plans including thought leadership programs, newsletters, webinars, and news blasts resulting in a 93% IPC customer retention rate during the Walsworth integration. • Formulated strategic and tactical marketing mix plans for distribution of content both in print and digitally,resulting in replacement of $8 million losses in the manual market. • Developed comprehensive lead generation and nurturing programs leveraging databases, telemarketing, and marketing automation to generate 1,500 leads resulting in more than $1 million in new business annually. Show less

Marketing Director

• Jun 1999 - Jul 2008

Head of marketing for the fifth largest magazine printer in the United States. Responsible for corporate marketing and communication including advertising/promotion, branding, communication, content, media relations, new business development, thought leadership, and creating, building, and managing the marketing department. Recruited, led, mentored, and coached an award-winning creative team. Developed and implemented advertising, branding, trade show, lead development, and measurement strategies to grow market share and optimize budgets. Selected Achievements: • Led the design of systems to provide actionable information instrumental in a $28 million revenue increase. • Analyzed data and manipulated common needs within target markets to promote a competitive advantage which was identified as a top reason for choosing the company among 70% of new customers. • Leveraged competitive and marketing analyses to create and execute strategic plans including action plans for branding, promotion, value proposition, lead generation, and new business development to achieve increases of 4 points in market share and 46% ($74 million) in revenue. • Created, developed, and led an in-house advertising department producing successful promotional materials, realizing a 65% savings from outsourcing. • Leveraged performance and ROI analyses generated from measurement programs to negotiate a 32% ($65,000) decrease in advertising expenditures. Show less