Saurav Raj
Freelance Marketing and Growth Strategist at FYXER- Claim this Profile
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Bio
Experience
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FYXER
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Freelance Marketing and Growth Strategist
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Jan 2021 - Mar 2023
London, England, United Kingdom • Managed a diverse team of four professionals from three different nationalities and achieved a 60% increase in Monthly Recurring Revenue • Led FYXER website redesign, overseeing concept development, vendor collaboration, construction, and testing. Resulted in a significant 50% traffic increase and a substantial 30% rise in leads • Drove cross-channel marketing via personalized emails, video campaigns, LinkedIn, and Twitter (testimonials, 2 weekly posts). Elevated social media… Show more • Managed a diverse team of four professionals from three different nationalities and achieved a 60% increase in Monthly Recurring Revenue • Led FYXER website redesign, overseeing concept development, vendor collaboration, construction, and testing. Resulted in a significant 50% traffic increase and a substantial 30% rise in leads • Drove cross-channel marketing via personalized emails, video campaigns, LinkedIn, and Twitter (testimonials, 2 weekly posts). Elevated social media visibility • Pioneered active LinkedIn-based referral strategy, leveraging client connections, resulting in a 50% increase in client referral rate Show less
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Freelancer
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Italy
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Technology, Information and Internet
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700 & Above Employee
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Freelancer (Remote)
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Jan 2020 - Dec 2020
Madhubani, Bihar, India • Collaborated with diverse clients spanning healthcare, e-commerce, Venture Capital, Private Equity, and Executive services sectors. • Managed end-to-end marketing campaigns: defining Ideal Customer profiles, crafting email content, setting up and monitoring campaigns, and achieving meeting targets • Regularly engage freelancers on behalf of clients, facilitating collaboration for tasks like web development and various marketing projects
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Co-Owner
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Feb 2019 - Mar 2020
Madhubani, Bihar, India • Helped my father with sales and marketing of the sarees and other fabrics • Resourced and negotiated with vendors for the procurement of sarees
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Product Development Lead
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Sep 2017 - Feb 2019
Noida, Uttar Pradesh, India • Led a team of 10 individuals in the development of a specialised tablet-based app, designed exclusively for the retail giant ZARA • Led cross-functional teams in Noida and Kolkata to build intelloMobile, our software’s tablet app, from scratch, thus generating an extra revenue source of $3000 per license • Led a team of 3, coordinating activities ranging from customer input and creative ideation to detailed design and strategic feature prioritisation, to advance our flagship product -… Show more • Led a team of 10 individuals in the development of a specialised tablet-based app, designed exclusively for the retail giant ZARA • Led cross-functional teams in Noida and Kolkata to build intelloMobile, our software’s tablet app, from scratch, thus generating an extra revenue source of $3000 per license • Led a team of 3, coordinating activities ranging from customer input and creative ideation to detailed design and strategic feature prioritisation, to advance our flagship product - intelloCut. • Conducted training sessions for both the projects team and development team, covering new and existing features and products
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Product Development Executive
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Apr 2016 - Aug 2017
Noida, Uttar Pradesh, India
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Implementation Consultant
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Jun 2015 - Mar 2016
Noida, Uttar Pradesh, India • Responsible for implementing flagship software "intelloCut" at the cutting floor of factories and training shop-floor and mid-management employees • Implemented the software in 2 factories in Sri Lanka and 2 in India • Successful in lowering the cutting floor wastage by 10% per order on average. • Successfully transitioned from software implementation to product development
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Intern
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Mar 2015 - May 2015
Delhi, India
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Raymond Limited
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India
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Textile Manufacturing
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700 & Above Employee
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Intern
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Jun 2014 - Aug 2014
Bengaluru Area, India Internee
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Grasim Industries Limited | Pulp & Fibre
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India
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Textile Manufacturing
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700 & Above Employee
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Intern
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May 2013 - Jun 2013
Bhiwani Area, India
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Education
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Indian Institute of Management, Indore
Master of Business Administration - MBA, Business Administration and Management, General -
SDA Bocconi
Advanced Leadership Programme, Business Administration and Management, General -
National Institute of Fashion Technology India
Bachelor's degree, Apparel and Textile Manufacture -
Indian Public School