Experience

Digital Firefly Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Jul 2011 - Present

  I am currently the President of digital firefly marketing based in Princeton NJ. We specialize in digital marketing for websites with emphasis on SEO, Pay-per-click management, Social media marketing, website services and email marketing. I am currently the President of digital firefly marketing based in Princeton NJ. We specialize in digital marketing for websites with emphasis on SEO, Pay-per-click management, Social media marketing, website services and email marketing.



JAGTAG Inc.

• Advertising Services

• VP of Product Development

  • Mar 2008 - Apr 2011

  JagTag was a start-up angel funded company specializing in mobile advertising. They have developed a system that allows consumers to take a picture of a 2-D matrix code called a JagTag so they can receive brand information, coupons, enter contests, etc. The assets of JAGTAG were aquired by Augme Technologies in July of 2011. • Currently managing 5 direct reports and overseeing operations, customer provisioning, internal and external Q&A testing, and internal and external analytics and reporting • Working with Technology and Development groups to identify product requirements for each release of the JagTag system overseeing the prioritization of all product features, creating flowcharts for customer deployment and billing; setting plan of record; writing and editing functional specifications with Engineering; and upkeep of roadmap. • Built highly sophisticated financial model pinpointing all revenue and costs associated with the company. Model was able to attract $3.6 million in funding. • Manage and oversee operations and R&D budgets as well as all contract language and approval. Specialties Product Lifecyclce, P&L, contracts, budgets, marketing, competitive analysis, business cases Show less



SJI Funds, LLC

• Princeton, NJ

• COO

  • Jul 2005 - Dec 2010

  COO of a two person company that specializes in private placement investments in the U.S. To date we have made three different investments and set-up three different partnerships to manage these investments. • Day to day management of two private placement partnerships worth $60,000 • Formed and registered three New Jersey LLCs to secure individual investors to purchase 1.5% of CMWare, Inc and 2.0% in Veeker • Wrote, distributed and executed the SJI Operating Agreement detailing company by-laws of management, compensation for company managers, as well as transfer of assets in case of liquidation events, etc. Filed and managed all tax –related documents. Set up company email and website. • Currently exploring expansion to include asset management as well as other private placement efforts. • Designed and presented high school curriculum on personal finance for the New Jersey Nontraditional Career Resource. Show less



myMobileMediaTM

• Product Manager

  • Nov 2005 - Aug 2007

  Worked with Engineering and SQA to identify product requirements for the beta and customer release of myMobileMedia overseeing the prioritization of all product features, designing wireframes, creating flowcharts for customer deployment and billing; setting plan of record; writing and editing functional specifications with Engineering; and upkeep of roadmap resulting in over 60 customer prospects and a 5% conversion rate from hit to buy on customer website. This included research and recommending the Symbian and J2ME technology for development Involved in all sales activities including customer visits, pitches, business term and contract negotiations as well as deal execution. Multiple trips to Europe and U.S. garnered 2 contracts as well 5 prospect in term negotiations. This involved contract language and term sheets. Coordinated CMWare marketing efforts, including budget, trade show planning and advertising including authoring White Papers "Emergence of PC Place-shifting" and "Place-shifting DRM material"; editing and managing website development including wire frames; and daily blog update on blog.cmware.net resulting in over 7,000 visitors per month. Managed all vendor relationships including Symbian, Java, Cingular development, SMS wholesale, Verisign, as well as working with Website developers Ego ID and Press Relations firm Shift Communications. Closely monitored and evaluated all consumer behavior, competitors and market trends in media streaming space for best practices, features, news and market data. Show less



Wireless (Teleglobe)

• Product Manager

  • Sep 2004 - Jul 2005

  Managed $42,000,000 per year in net margin involving over 200 customers for Teleglobe, the leading mobile signaling service provider in the mobile industry. Performed business cases of all pending wireless agreements and recommended course of action to upper management. Responsible for Global Signaling forecasting for 3 Regional MDs and reconciliation of forecasts and budgets between sales and the product team. Set guidance for the division to upper management of a publicly traded company and budget for upcoming year. Outperformed quarterly net revenue goals by 200% in Q4 2004, 150% in Q12005 and 120% in Q2 2005. Show less



Teleglobe

• Telecommunications
• 1 - 100 Employee

• Sales Support

  • 2004 - 2005

  Oversaw budgets and forecasts for 6 sales reports with revenues over $47 million. Oversaw budgets and forecasts for 6 sales reports with revenues over $47 million.



ITXC

• • 1999 - 2005

  Product Manager - Wireless• Managed $42,000,000 per year in net margin involving over 200 customers for Sales Operations & Global Market Manager• Supervised team of 3 analysts resulting in a global profit and loss summary integrating reports from Asia, the Americas, Africa and Europe.Business Development Manager –North America • Grew margin on Qwest account from zero to $300K per month via managing the pricing and the execution of the daily customer routing tasks. • Reported daily, weekly, monthly and quarterly financial results to executive management, identifying fluctuations in day to day business in order to reasonably set guidance both internally and externally. • Modeled profit streams for acquisition targets and evaluated integration potential from companies ranging from $5M per year in revenue to companies with $50M in revenue. Show less

• • Jan 2002 - Sep 2004

  Supervised team of 3 analysts resulting in a global profit and loss summary integrating reports from Asia, the Americas, Africa and Europe, allowing senior management to monitor profits at the global and regional levels. Analysis used to adjust sales strategy and efforts accordingly. Oversaw team which supported sales and buying organization in the daily acquisition and sale of capacity via marginal cost analysis. Led global team to consistently over perform on margins of approximately $10M. Voted into Master's Club by global sales team.Co-managed Sales Operations initiatives set forth by executive management. Reported directly to executive staff on margin results of each initiative.Created method by which all customers prices were auto-updated through ITXC's pricing system. Resulted in 30% of all ITXC telephony traffic being priced in this method.Patent issued with USTPO: System and Method for Reconciling Billing Mismatch, Application Serial No. 7167549 on method to create a database to individually sell services based on customer's preferred numbering plans. Method increased Mexico telephony traffic 30%.Created and managed financial models to evaluate and monitor profit opportunities in complex and dynamic international telecommunications markets for the leading VOIP wholesale carrier.Secured new account using the same Qwest strategy resulting in approximately $1.3M in margin per quarter, garnering the ITXC All Star Award for margin growth. Show less

• • Feb 1999 - Jan 2002

  Reported daily, weekly, monthly and quarterly financial results to executive management, identifying fluctuations in day to day business in order to reasonably set guidance both internally and externally. Built highly complex business models for executive staff, proposing margin opportunities and better use of capital assets. Developed and installed a process of checkpoints and reconciliation to audit over 1.4M Call Detail Records (CDRs) per day, over 42M CDRs records per month and over 120M CDRs per quarter. Process resulted in recouping $400,000 per quarter in net margin through increased operational efficiency. Awarded ITXC Minute Man Award.Modeled profit streams for acquisition targets and evaluated integration potential from companies ranging from $5M per year in revenue to companies with $50M in revenue. Through extensive due diligence, uncovered a Foreign Corrupt Practice act violation, saving company from acquisition of target. Key deposition witness testimony resulted in summary judgment for ITXC in $100M case.Audited ITXC's payables for possible inaccuracies and disputed the discrepancies to the account payable for recovery of balance. Recovered approximately $400K in balances in two years. Show less



US Rowing

• Athlete

  • 1998 - 2004

  Six time national team member in the men's lightweight 8+ resulting in two world championships, one silver and two bronzes. Six time national team member in the men's lightweight 8+ resulting in two world championships, one silver and two bronzes.