Head of Content

• Mar 2023 - Present

Conversion Copywriter

• Dec 2022 - Mar 2023

Conversion Copywriter & Marketing Strategist

• 2018 - Present

Attracts lifelong fans to your business through strategic conversion copy. A research-first approach to your copy makes sure your marketing will hit its target straight in the bullseye every time. Are you making sure you're talking to a person on their level? Your audience is more than their demographics. Each person has unique perspectives and levels of awareness. I make sure we are talking to them on their level, in your voice. Services: Email (Broadcast and… Show more Attracts lifelong fans to your business through strategic conversion copy. A research-first approach to your copy makes sure your marketing will hit its target straight in the bullseye every time. Are you making sure you're talking to a person on their level? Your audience is more than their demographics. Each person has unique perspectives and levels of awareness. I make sure we are talking to them on their level, in your voice. Services: Email (Broadcast and Automations) Sales Pages Website/Landing Pages Show less Attracts lifelong fans to your business through strategic conversion copy. A research-first approach to your copy makes sure your marketing will hit its target straight in the bullseye every time. Are you making sure you're talking to a person on their level? Your audience is more than their demographics. Each person has unique perspectives and levels of awareness. I make sure we are talking to them on their level, in your voice. Services: Email (Broadcast and… Show more Attracts lifelong fans to your business through strategic conversion copy. A research-first approach to your copy makes sure your marketing will hit its target straight in the bullseye every time. Are you making sure you're talking to a person on their level? Your audience is more than their demographics. Each person has unique perspectives and levels of awareness. I make sure we are talking to them on their level, in your voice. Services: Email (Broadcast and Automations) Sales Pages Website/Landing Pages Show less

Program Manager

• Dec 2015 - May 2017

- High-level role including team leadership and customer experience. - Wrote seasonal program descriptions as well as specialized program experience pieces for online and print media. - Studied sales metrics to decide when to offer particular programs and activities. - Focus on the customer journey and their pain points to help give them a good experience. - Balance organizational objectives with customer desires. - Organize special events and advertisements for the events… Show more - High-level role including team leadership and customer experience. - Wrote seasonal program descriptions as well as specialized program experience pieces for online and print media. - Studied sales metrics to decide when to offer particular programs and activities. - Focus on the customer journey and their pain points to help give them a good experience. - Balance organizational objectives with customer desires. - Organize special events and advertisements for the events. - Coordinated with internal and external stakeholders.

Team Lead

• Sep 2006 - Dec 2015

- Lead a diverse team of over 100 full-time and part-time employees. - Consistent employee training and development. - Wrote, designed and facilitated training programs. - Special events planning including, national televised competitions and private facility rentals for movie productions. - Wrote and developed city-wide emergency procedures and align health and safety policies across the municipality. - Excel in high stress and face-paced environments.