Roderik van der Velde

Sales & Purchasing • Maats Used Equipment • www.maatsusedequipment.com at MAATS Used Equipment
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Contact Information
us****@****om
(386) 825-5501
Location
Raalte, Overijssel, Netherlands, NL
Languages
  • English Full professional proficiency
  • Dutch Native or bilingual proficiency
  • German Full professional proficiency
  • French Elementary proficiency

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5.0

/5.0
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Chris Pomeroy

I've had the pleasure of knowing Rod for quite some time and have always found him to be truly professional. He represents himself and his products fairly and honestly. He is personable, organized and reliable.

Tom Stevenson

Rod is a seasoned knowledgeable heavy equipment professional. Have worked on a couple of transactions with him ; would highly recommend him based on his skill set and ethical approach to heavy equipment transactions.

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Credentials

  • Bsc Engineering Management
    -
    Aug, 1996
    - Nov, 2024
  • NIMA A + NIMA B
    Netherlands Institute for Marketing
    Aug, 1996
    - Nov, 2024

Experience

  • Maats Used Equipment
    • Netherlands
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Sales & Purchasing • Maats Used Equipment • www.maatsusedequipment.com
      • Jul 2019 - Present

      Maats Used Equipment is the used construction equipment division of Maats Pipeline Professionals. In 2019, I was assigned with developing this division from scratch by deploying my experience in the industry and utilising my network of European suppliers and global buyers. With Maats being OEM Liebherr Partner, it was a strategic and conscious decision to stay close to the Liebherr product range as far as general construction equipment is concerned. These days, Maats Used Equipment is recognised as reseller of late model low houred Liebherr machines such as: • Wheeled loaders; • Bulldozers; • Material handlers; • Excavators and; • Tracked loaders. My personal fondness of and interest in single drum rollers has also been harnassed and as a result, Maats Used Equipment has become a respected and established global supplier of rollers and compactors manufactured by: • Dynapac; • Hamm-Wirtgen; • Bomag and; • Ammann. At Maats Used Equipment, I am responsible for all aspects involving buying and selling equipment: • Locating suitable machines in Europe; • Purchasing machine for stock; • Sourcing equipment for and on behalf of our customer, ie brokering; • Inspecting machines at our suppliers; • Logistics; • Overseeing repairs on and preparation of machines; • Advertising; • Sales of equipment; • Social media and; • Maintaining and further developing our own “Maats Used Equipment” label. I am accountable for the following: • Concluding profitable sales transactions and; • Ensuring a substantial portion of the annual results of Maats. Show less

  • Maats Pipeline Professionals
    • Netherlands
    • Oil and Gas
    • 1 - 100 Employee
    • Used Equipment • Maats Pipeline Professionals • www.maats.com
      • Jul 2019 - Present

      Maats is one of the leading suppliers of equipment and services to the pipeline industry around the globe. Maats focuses on sales and rental of new and used high quality equipment for the construction of pipelines with all common diameters. With a comprehensive, high quality rental fleet of over 500 items, Maats is among the largest pipeline equipment rental companies in the world. Maats is global sales representative for Liebherr pipeline equipment, with highest quality pipelayers and welding tractors. Furthermore Maats has developed a complete range of pipe bending machines that are the strongest available in the market. Maats also produces its own, fully certified C-cradles and Roller cradles. In over a quarter of a century Maats has built up an extensive technical expertise to custom design and tailor specialized pipeline construction equipment to meet any specific requirements. Show less

  • Middeldorp Bouwmachines BV
    • Heeten
    • Sales | Export | Brokering | Used Construction Equipment
      • Jul 2018 - Jul 2019

      Middeldorp Bouwmachines BV is an independent used equipment dealer established in 2007. The core business is remarketing & redistribution of pre-owned earthmoving, mining and heavy equipment on a worldwide scale. The majority of our business comes from wholesale activities towards independent dealers and franchised OEM distributors / importers. Over the years, we have gathered a reputation of being reliable a supplier. In my position I was responsible for: • Ensuring a substantial portion of the annual business result • Relation management; • E-commerce & social media; • Purchasing equipment for stock & brokering; • Concluding profitable sales transactions worldwide; • Achieving autonomous growth; • Marketing; • Brokering equipment and; • Initiating spare parts business. Show less

  • J&T Equipment BV
    • Holten, The Netherlands
    • Sales and Export Manager Used Equipment
      • Aug 2002 - Jul 2018

      J&T Equipment is a privately owned trading house and was established in the early 1990s experiencing a steady and controlled growth ever since.The core business is remarketing pre-owned earthmoving, mining and heavy equipment on a world wide scale. In my position I was responsible for: • Ensuring a substantial portion of the annual business result; • Relation management; • E-commerce & social media; • Purchasing equipment mainly in Europe; • Concluding profitable sales transactions worldwide; • Achieving autonomous growth; • Marketing; • Brokering of equipment and; • Sale of spare parts. For and on behalf of J&T Equipment I transacted over 1,100 machines worldwide representing a total turnover of more than Euro 83million. Furthermore I have changed the business model by implementing brokering heavy machinery on a broader scale. My efforts also resulted in unlocking an entire continent for business. Show less

  • Huiskes-Kokkeler
    • Netherlands
    • Motor Vehicle Manufacturing
    • 100 - 200 Employee
    • Account Manager
      • Aug 2000 - Jul 2002

      During my employment, Huiskes-Kokkeler Lease & Verhuur was a business business unit of Huiskes-Kokkeler Autobedrijven, in those days 100% owned by the PON Dealer Group of companies. The business unit Lease & Verhuur had approximately 1,300 vehicles in their fleet - of all manufacturers. I reported to the Business Unit Manager In this position I was responsible for:• Achieving profitable leasing contracts;• Approaching potential customers including 'cold canvassing';• Achieving autonomous growth;• Issuing and following up quotations;• Following up existing contracts / customers;• Investigating customer complaints and;• Negotiating final price & purchasing vehicles subject to a leasing contract.To get familiar with the leasing product I initially started at Huiskes-Kokkeler Lease & Verhuur as Office Manager. Show less

    • Office Manager
      • Apr 2000 - Jul 2000

      Company description see above.I utilised this position to get familiar with the financial products offered by Huiskes-Kokkeler Lease en Verhuur.

  • Caterpillar Inc.
    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Sales Support Consultant
      • Jan 1999 - Mar 2000

      Caterpillar Work Tools and Services is a 100% owned Caterpillar subsidiary located in The Netherlands and acts as manufacturing and marketing / sales subsidiary for attachments to be used on Caterpillar earthmoving equipment. Typical products manufactured are quick couplers, buckets and demolition tools such as grapples and shears. On a day to day basis I was involved in: • Liaison with Caterpillar dealers in the EU, Africa, Middle East and the former Soviet Union; • Proactively monitoring product availability; • Progress chasing on orders in production; • Liaison with product marketing for competitive prices; • Generation of quotes; • Handling of cancellations, customer complaints; • Liaison/monitoring within all product groups for availability and; • Product specifications. Show less

  • BMW Group
    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Menu Pricing Co-ordinator
      • Jul 1996 - Oct 1998

      BMW (GB) Ltd is the factory subsidiary of BMW AG in Munich - Germany. Due to the high sales volume and the country specific requirements and demands such as orientation on the road, road lay-out and road conditions BMW (GB) Ltd enjoys an high degree of independence from the parent company and plays an important role in product development. In my position I was accountable for the Menu Pricing System. This after-sales instrument was focused on attracting and retaining owners of BMW vehicles older than 4 years to the workshops of franchised BMW dealers in order to increase sales of parts, labour and lubricants. I turned the product from a basic concept into a workable and profitable tool. My experience resulted in consulting BMW AG, BMW The Netherlands, BMW South Africa and BMW Japan on initiating similar activities and products. I reported to the After Sales Director In the role of Menu Pricing Co-ordinator I was accountable for: • Development and maintenance of the Menu Pricing System; • Updating the system by implementing new menu applications; • Implementing dealer survey; • Analysis of survey feedback; • Design and intitiation of communication program for customer retention and; • System training for the dealers nation wide. Show less

  • Geveke
    • Netherlands
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Graduation Project / Final Thesis
      • Apr 1996 - Jun 1996

      Geveke Zwaar Materieel BV was the former distributor of Caterpillar equipment in The Netherlands. I carried out a market research project as part of my final thesis. Recommendations were issued to the management on ways to improve market share. Geveke Zwaar Materieel BV was the former distributor of Caterpillar equipment in The Netherlands. I carried out a market research project as part of my final thesis. Recommendations were issued to the management on ways to improve market share.

  • BMW Group
    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Student
      • Feb 1995 - Jul 1995

      Company description see above. As a student I was involved in the initial start-up of the BMW Menu Pricing system. I also assisted Product Engineers in compiling a database and improving communication between between franchised BMW dealers in the UK and the BMW Technical Office. Company description see above. As a student I was involved in the initial start-up of the BMW Menu Pricing system. I also assisted Product Engineers in compiling a database and improving communication between between franchised BMW dealers in the UK and the BMW Technical Office.

  • Caterpillar Inc.
    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Student
      • Aug 1994 - Jan 1995

      Caterpillar Gosselies is an European manufacturing location of Caterpillar Inc. At the Gosselies facilities, Caterpillar produces wheel loaders, excavators and engines. As a student I implemented a purchasing strategy and audited suppliers of sheet metal parts. Caterpillar Gosselies is an European manufacturing location of Caterpillar Inc. At the Gosselies facilities, Caterpillar produces wheel loaders, excavators and engines. As a student I implemented a purchasing strategy and audited suppliers of sheet metal parts.

Education

  • Hogeschool Enschede
    Bachelor’s Degree, Engineering Management
    1992 - 1996
  • MTS Werktuigbouw
    Engineering and manufacturing
    1990 - 1992

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