Experience

Digitrio Pte Ltd

• Singapore
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Associate (Content Specialist)

  • Jul 2022 - Present

  • Conduct keyword research and competitor analysis using Semrush, Ahrefs, and Ubersuggest • Develop content marketing strategies by building content calendars, content pillars, recommending on-page SEO improvements, and brainstorming blog ideas using different stages of the buyer journey • Plan, write, and edit content and microcopy for homepages, landing pages, long-form blog articles, and SEO-related elements (title tags, meta descriptions, headers) • Tailor content for different brands and industries, including companies in Tech (SaaS), Hospitality, Education, Healthcare, Interior Design, and E-commerce • Source and manage a team of freelance writers by creating writing guidelines, delegating work, and providing feedback • Utilise AI writing tools (SurferSEO, Jasper, ChatGPT) to generate content ideas and improve existing content Show less



Singapore Psychological Society

• Singapore
• Non-profit Organizations
• 1 - 100 Employee

• Writer and Designer, Publications Committee

  • Jul 2019 - Present

  • Research and write articles in layman’s terms to educate the public on psychology-related issues • Create designs for the magazine using Canva and adhere to quality and content specifications • Published and publicised in the magazine ‘Singapore Psychologist’ for widespread dissemination • Research and write articles in layman’s terms to educate the public on psychology-related issues • Create designs for the magazine using Canva and adhere to quality and content specifications • Published and publicised in the magazine ‘Singapore Psychologist’ for widespread dissemination



NEON (fka Cityneon)

• Singapore
• Entertainment Providers
• 100 - 200 Employee

• Marketing and Communications Executive

  • Jul 2021 - Jul 2022

  • Create, edit, and proofread copy and marketing materials (e.g., B2B and investor-facing social media captions, press releases, and CSR articles) • Grow an organic following on various social media platforms including Facebook, Instagram, Twitter, and LinkedIn • Format and upload articles on WordPress (CMS) using HTML, Elementor, and shortcode • Modify and adhere to existing style guides and brand voice to create content • Adopt a flexible brand tone and include relevant keywords in copywriting • Liaise with external agencies to develop company intranet and implement SEO strategies • Use image editing software (Photoshop) on company assets (e.g., social media posts, intranet thumbnails, article photos) Show less



MatcHub - Get the Right Hire & Career Discovery

• Singapore
• Human Resources Services
• 1 - 100 Employee

• Copywriter

  • Nov 2021 - Mar 2022

  • Wrote and edited copy for homepage and other parent pages for company website • Conducted relevant research on Human Resource industry to craft copy • Wrote and edited copy for homepage and other parent pages for company website • Conducted relevant research on Human Resource industry to craft copy



Resume Worded

• Human Resources Services
• 1 - 100 Employee

• Web Content Writer

  • Oct 2020 - Jan 2021

  • Crafted job descriptions tailored to employers and job seekers in formal and informal language • Made article revisions based on employer’s feedback and needs • Crafted job descriptions tailored to employers and job seekers in formal and informal language • Made article revisions based on employer’s feedback and needs



NUS Psychology Society

• Singapore
• Non-profit Organizations
• 1 - 100 Employee

• Assistant Honorary General Secretary

  • Aug 2017 - Sep 2018

  • Planned, organised, and executed psychology-related activities to promote the welfare and education of the psychology student body • Liaised with external organisations for academic events such as career talks and educational tours • Fulfilled responsibilities including taking minutes during meetings, handling membership records, merchandise sales, and upkeep of society’s logistics and marketing materials • Planned, organised, and executed psychology-related activities to promote the welfare and education of the psychology student body • Liaised with external organisations for academic events such as career talks and educational tours • Fulfilled responsibilities including taking minutes during meetings, handling membership records, merchandise sales, and upkeep of society’s logistics and marketing materials