Experience

marlo marketing

• United States
• Marketing Services
• 1 - 100 Employee

• Vice President, Hospitality

  • Apr 2019 - 4 years 9 months

  Greater Boston Area As VP of Hospitality for marlo marketing, I lead new business development for the travel and hospitality group, as well as oversee public relations and social media for a variety of hospitality and lifestyle accounts.



HSMAI Boston Chapter

• VP, Communications

  • Nov 2020 - 3 years 2 months

  Boston, Massachusetts, United States I sit on the Board of the HSMAI Boston Chapter as VP of Communications.



Travel Like a Local: Massachusetts

• Founder/Content Creator

  • Aug 2018 - 5 years 5 months

  Boston, MA In 2018 I founded a local Massachusetts travel blog and Instagram that showcases the best places to travel and explore throughout Massachusetts and New England. I draft all content, manage the editorial calendar, take and format photographs and videos, while also strategizing content ideas and running social media promotion.



LaunchSquad

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Director

  • Dec 2017 - Sep 2018

  Greater Boston Area LaunchSquad is an award-winning public relations, content marketing and creative agency with offices in San Francisco, New York, Boston and Seattle. In my role as Account Director, I led three teams with a focus on corporate communications, public relations, social media and content development for a variety of agency accounts. I developed PR strategy, communications framework and plans for all clients, while also overseeing media relations outreach, content development, partnership strategy… Show more LaunchSquad is an award-winning public relations, content marketing and creative agency with offices in San Francisco, New York, Boston and Seattle. In my role as Account Director, I led three teams with a focus on corporate communications, public relations, social media and content development for a variety of agency accounts. I developed PR strategy, communications framework and plans for all clients, while also overseeing media relations outreach, content development, partnership strategy and thought leadership initiatives. Show less



Invaluable

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Communications & Events

  • Jan 2014 - Dec 2017

  Greater Boston Area Invaluable is the world's leading online marketplace for fine art, antiques and collectibles. In my role as Director of Communications & Events, I oversaw all internal and external corporate communications, including PR, social media, content and event marketing. My role focused significantly on brand and thought leadership, and as such I managed organizing and executing the inaugural "Global Auction House Summit, Presented by Invaluable", which was hugely successful and represented the first… Show more Invaluable is the world's leading online marketplace for fine art, antiques and collectibles. In my role as Director of Communications & Events, I oversaw all internal and external corporate communications, including PR, social media, content and event marketing. My role focused significantly on brand and thought leadership, and as such I managed organizing and executing the inaugural "Global Auction House Summit, Presented by Invaluable", which was hugely successful and represented the first time c-level executives from the world's top 250 auction houses came together under one roof to network, exchange ideas and drive the future of the industry forward. In this role, my responsibilities included public relations strategy development, planning and execution; internal communications strategy and messaging development for the company's support and sales teams; event management for major sponsorships including TEFAF (The European Fine Art Fair) and other company events, along with overseeing the growth of Invaluable's social media channels, helping manage integrated marketing campaigns, product launches, feature enhancements and more. I also oversaw Invaluable's content team, which is responsible for all content on "In Good Taste" (www.invaluable.com/blog) and generating increased web traffic to Invaluable through our content strategy. I was a three-time "True Grit Award" winner, which recognizes team members who go above and beyond in their roles and who persevere to reach a goal, and was also awarded Invaluable's "Employee of the Month," among additional recognition for my work on key company initiatives. Show less



CustomMade

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Director of Communications

  • Jul 2013 - Dec 2013

  Cambridge, Massachusetts In this role, I oversaw public relations and social media for CustomMade, an online marketplace connecting Buyers who want one-of-a-kind creations with professional and passionate Makers of those goods. My responsibilities included PR strategy development and planning, the development of the company's Content Marketing Strategy, engagement through social media channels, as well as media relations and issues management.



Zipcar

• United States
• Consumer Services
• 300 - 400 Employee

• Public Relations Manager

  • Nov 2010 - Jun 2013

  Cambridge, MA At Zipcar, I oversaw the Communications team, and my responsibilities included PR strategy development and planning, developing creative concepts for major announcements, writing press releases and pitches and handing both incoming and proactive media relations. In addition to promoting Zipcar's corporate brand and core services, I was responsible for PR and promotion around new market launches as the the company expanded, including launching Los Angeles; Austin, TX; Miami, Providence, RI; and… Show more At Zipcar, I oversaw the Communications team, and my responsibilities included PR strategy development and planning, developing creative concepts for major announcements, writing press releases and pitches and handing both incoming and proactive media relations. In addition to promoting Zipcar's corporate brand and core services, I was responsible for PR and promotion around new market launches as the the company expanded, including launching Los Angeles; Austin, TX; Miami, Providence, RI; and Minneapolis; as well as new products such as the Zipvan cargo van service, technology announcements including the launch of the company's Android app. I also managed the PR and media relations around major corporate initiatives, including the company's initial public offering (IPO) in April 2011 and Zipcar's acquisition by Avis Budget Group in March 2013. Show less



FINN Partners

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • Mar 2008 - Oct 2010

  New York. New York At M. Silver Associates (now part of Finn Partners), I supervised the accounts for The Greater Fort Lauderdale Convention & Visitors Bureau, The Aruba Tourism Authority and On Call International. During my time with the agency, I also managed the PR efforts for Guoman Hotels & Resorts, Kimpton's EPIC Hotel in Miami and One Atlantic Event Space in Atlantic City, and also conducted special projects and planned media events for Visit Baltimore and Visit Florida.



MMGY Global

• United States
• Advertising Services
• 200 - 300 Employee

• Account Coordinator to Account Supervisor

  • Aug 2004 - Mar 2008

  New York, New York During my time with MMG Mardiks (now MMGY Global), I managed travel and tourism accounts ranging from luxury hotels to destinations to travel insurance. Clients included Regent Hotels & Resorts, Radisson SAS Hotels & Resorts (now Radisson Blu), The May Fair Hotel in London, Travel Guard travel insurance, Sarasota & Her Islands in Florida, Homewood Suites by Hilton and Sandestin Golf & Beach Resort. I joined the agency as an Account Coordinator in 2004, and was promoted to progressively… Show more During my time with MMG Mardiks (now MMGY Global), I managed travel and tourism accounts ranging from luxury hotels to destinations to travel insurance. Clients included Regent Hotels & Resorts, Radisson SAS Hotels & Resorts (now Radisson Blu), The May Fair Hotel in London, Travel Guard travel insurance, Sarasota & Her Islands in Florida, Homewood Suites by Hilton and Sandestin Golf & Beach Resort. I joined the agency as an Account Coordinator in 2004, and was promoted to progressively responsible positions each year, to Account Executive in 2005, Senior Account Executive in 2006 and Account Supervisor in 2007. Primary responsibilities included client counsel, strategy development and planning, media relations, events coordination, writing press releases and pitches and new business development. Show less



LUCHFORD

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Feb 2003 - May 2003

  As an intern at Luchford, I provided public relations support on the Elemis Day Spa and Charles Worthington Hair Care accounts. Responsibilities included writing news releases, mounting and presenting press clippings, liaising with journalists, compiling media databases using Excel and MediaDisk and helping plan and coordinate launch events.