Experience

NS Media

• Denmark
• Advertising Services
• 1 - 100 Employee

• Product Manager

  • Aug 2013 - Present

  Overall responsible for the branding, marketing and further development of a unique solution BIOKUPON.DK that makes it possible to redeem digital voucher codes in more than 30 i cinemas across Denmark. Our customers for this system includes SAS EuroBonus, Club Matas, HK and DSB. Keywords: Innovation, B2B, Product Development, Streaming, Project Managemen, partnerships. Overall responsible for the branding, marketing and further development of a unique solution BIOKUPON.DK that makes it possible to redeem digital voucher codes in more than 30 i cinemas across Denmark. Our customers for this system includes SAS EuroBonus, Club Matas, HK and DSB. Keywords: Innovation, B2B, Product Development, Streaming, Project Managemen, partnerships.



Sony Pictures Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Customer Marketing Manager

  • Apr 2012 - Jul 2013

  Responsible for the planning and execution of trade marketing activities/campaigns across key retail partners. This includes POS, competitions, merchandising, and account exclusive offers. Accountable for all coop/btl budgets. Made succesfull trade campaigns with major titles like Quentin Tarantinos - Django Unchained, Amazing Spiderman and Men In Black 3. Keywords: Trade Marketing, Sales, PR, POS, Merchandise, Budgeting, Category Management, Digital content, Retail, BTL. Responsible for the planning and execution of trade marketing activities/campaigns across key retail partners. This includes POS, competitions, merchandising, and account exclusive offers. Accountable for all coop/btl budgets. Made succesfull trade campaigns with major titles like Quentin Tarantinos - Django Unchained, Amazing Spiderman and Men In Black 3. Keywords: Trade Marketing, Sales, PR, POS, Merchandise, Budgeting, Category Management, Digital content, Retail, BTL.



NS Media

• Denmark
• Advertising Services
• 1 - 100 Employee

• Product Manager

  • Sep 2009 - Apr 2012

  Responsible for the development of NS Home Entertainment which advised other companies how to use Entertainment products in their loyalty projects. This included the creation of the loyalty concept “Telia 2 for 1 DVD” where loyal customers from the mobile division of Telia had the opportunity of purchasing 2 DVD’s for the price of one. Keywords: Marketing, Branding, Business Development, B2B, Project Management, Digital content Responsible for the development of NS Home Entertainment which advised other companies how to use Entertainment products in their loyalty projects. This included the creation of the loyalty concept “Telia 2 for 1 DVD” where loyal customers from the mobile division of Telia had the opportunity of purchasing 2 DVD’s for the price of one. Keywords: Marketing, Branding, Business Development, B2B, Project Management, Digital content



Universal Pictures

• Entertainment Providers
• 700 & Above Employee

• Trade Marketing Manager

  • Mar 2008 - Aug 2009

  Responsible for marketing, PR and cross promotion of DVD titles from Universal Pictures and Sony Home Entertainment with focus on below the line campaigns. Made successful campaigns with titles like Angels And Demons, Mamma Mia, American Gangster and Barbie. Keywords: Marketing, Sales, PR, POS, Merchandise, Budgeting, Category Management, Retail, BTL, B2C Responsible for marketing, PR and cross promotion of DVD titles from Universal Pictures and Sony Home Entertainment with focus on below the line campaigns. Made successful campaigns with titles like Angels And Demons, Mamma Mia, American Gangster and Barbie. Keywords: Marketing, Sales, PR, POS, Merchandise, Budgeting, Category Management, Retail, BTL, B2C



Paramount Pictures

• United States
• Entertainment Providers
• 700 & Above Employee

• Trade Marketing Manager

  • 2006 - 2007

  Responsible for Marketing, PR and cross promotion of DVD titles from Paramount Home Entertainment and Dreamworks Created successful campaigns for Shrek 3, Over The Hedge, Mission Impossible 3 plus many more titles. Keywords: - Marketing, Sales, PR, POS, Merchandise, Budgeting, Category Management, Retail. Responsible for Marketing, PR and cross promotion of DVD titles from Paramount Home Entertainment and Dreamworks Created successful campaigns for Shrek 3, Over The Hedge, Mission Impossible 3 plus many more titles. Keywords: - Marketing, Sales, PR, POS, Merchandise, Budgeting, Category Management, Retail.



Partner-Link ApS

• Copenhagen Area, Denmark

• Project Lead

  • 2005 - 2006

  Project lead for an e-commerce platform selling digital mobile content including ring tones, images and games (FunAndPhones.dk) Project lead for an e-commerce platform selling digital mobile content including ring tones, images and games (FunAndPhones.dk)



BMG Music

• Musicians
• 1 - 100 Employee

• Special Marketing & Internet Manager

  • 1997 - 2005

  Overall marketing responsbile for the record label BMG’s music catalogue including TV advertising of artists such as Elvis Presley, John Denver, Boney M, Rick Astley. - Responsible for all BMG’s New Media digital deals incl. downloads, licensing and streaming. - Production of customised music compilations for various brands - Developing BMG’s own compilations including music clearings. - Implemented BMG’s Internet strategy for the B2B site www.bmg.dk and the B2C site www.click2music.dk. - Established BMG's first digital social media platform with free mail services for fans. - Responsible for all IT including budgets and strategies. - Member of the Danish Management Team - Keywords: Marketing B2C, TV, Outdoor, New Media, Digital Content, Strategy, Internet, B2B, CRM, ATL. Show less



BMG Interactive

• Computer Games

• Product Manager BMG Interactive Entertainment

  • 1994 - 1997

  Overall responsible for building an independent business unit for computer games and CD-ROM titles: Established contact to Danish game companies in order to enter into production and distribution deals. Entered distribution deal with highly acclaimed game "Blackout" from Deadline Media. Keywords: Games, Marketing, Promotion, Logistics, Sales, Business Development, Budgeting Overall responsible for building an independent business unit for computer games and CD-ROM titles: Established contact to Danish game companies in order to enter into production and distribution deals. Entered distribution deal with highly acclaimed game "Blackout" from Deadline Media. Keywords: Games, Marketing, Promotion, Logistics, Sales, Business Development, Budgeting



EMI Music

• United States
• Musicians
• 700 & Above Employee

• Financial Analyst

  • 1990 - 1994

  - International monthly and quarterly reporting - Financiel and Royalty statements - Accounting - Overall responsible for IT - Implementation of a shared network (Novell) - Implementation of new Finance system (Navision). Keywords; Finance, IT, Administration, Accounting, Logistics, Reporting. - International monthly and quarterly reporting - Financiel and Royalty statements - Accounting - Overall responsible for IT - Implementation of a shared network (Novell) - Implementation of new Finance system (Navision). Keywords; Finance, IT, Administration, Accounting, Logistics, Reporting.



PwC

• Professional Services
• 700 & Above Employee

• Junior Employee

  • 1986 - 1988

  - Financial statements - Tax assessments - Accounting - General journals - IT Keywords: Finance, Accounting, Statements - Financial statements - Tax assessments - Accounting - General journals - IT Keywords: Finance, Accounting, Statements