Experience

Sense Worldwide

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Innovation Associate

  • Sep 2023 - Present



HYDP

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative & Strategy Advisor

  • Nov 2022 - Present



Freelance

• Creative Strategic Consultant

  • Sep 2021 - Present

  Work with: + Adeo (Leroy Merlin Global) + Thirdweb + Zalando + Offbeat Media + Flight Story + Atom Limbs + Lightbros Work with: + Adeo (Leroy Merlin Global) + Thirdweb + Zalando + Offbeat Media + Flight Story + Atom Limbs + Lightbros



SocialChain

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Social Strategy Director | Social Chain Agency

  • Feb 2019 - Jul 2021

  • Responsible for client's social first strategies and identifying long-term solutions and growth opportunities outside of a brief through the development of narratives that inspire audience-led, idea-centric strategies to meet clients' needs effectively.• Manage strategy team (social media managers, and strategists) to create and sustain social media strategies for global clients.• Aid in the development of creative ideas designed to solve the human problems behind the business problem.• Ensure the work is achieving our clients’ broader business and marketing goals.• Manage projects that span multiple departments, identify the right priorities for the strategy team, and inspire them by being graceful under pressure.• Work alongside the partnerships and accounts team to develop innovative stories that open the doors to new clients and projects. Show less

• Strategy Manager | Social Chain Agency

  • Oct 2017 - Jan 2019

  • Managed and developed all the social media marketing strategies for the US clients to increase their brand awareness, revenue, and consumer base.• Consulted the UK team on their strategies and implementation to make sure it is aligned with the overall global strategy for the client.• Developed influencer strategies to amplify the reach of our campaigns. • Researched industry, cultural and social media trends to best perform client auditing and strategy ideation.• Managed evergreen and campaign reporting to clients Show less



Social Chain Germany GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Freelance Digital Strategist | Glow Media Group

  • Jul 2017 - Oct 2017

  • Managed social media accounts for over 3 product brands owned by Social Chain Group. • Reported to CEO and Managing Director on the performance of the brands listed above. • Researched social and digital trends to identify key e-commerce products that the Social Chain Group should invest towards. • Innovated methodologies of cultural and generational behavior analysis. • Managed social media accounts for over 3 product brands owned by Social Chain Group. • Reported to CEO and Managing Director on the performance of the brands listed above. • Researched social and digital trends to identify key e-commerce products that the Social Chain Group should invest towards. • Innovated methodologies of cultural and generational behavior analysis.



ANNEX88

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Content Strategist

  • Jan 2017 - May 2017

  • Curated case-studies through primary and secondary research of social campaigns, cultural & digital trends, and consumer behavior.• Assisted comprehensive audits of social channels to determine current social positioning for current and new business clients.• Created Boolean for Crimson Hexagon and extracted raw social listening data for brand strategies & monthly reports.• Developed data-driven insights to supplement strategic narratives for new business pitches, strategies, and audits.• Performed deep demographic & psychographic breakdowns of audiences, which influenced brand positioning and paid media targeting. Tools: Crimson Hexagon, Global Web Index, Demographics Pro, & Whitelisting Show less

• Freelance Account Management & Creative

  • Aug 2016 - Dec 2016

  • Bloomingdales Account• Assisted account manager with task creation and allocation within the team. (using Asana software)• Created monthly news report about industry trends to share with the client.• Created weekly internal report on competitors social media content to share with the creative team.• Assisted creative team in brainstorming and creating campaign decks, and social media content.



CloudLex - The Legal Cloud

• United States
• Software Development
• 1 - 100 Employee

• Freelance Digital Strategist

  • Jun 2016 - Aug 2016

  • Helped execute brand story themes and distribution strategy to meet content marketing goals, helped manage content driven, website, email, and PR campaigns. Assisted in managing and maintaining editorial calendar across blog and social media. Optimized content for search (SEO). • Designed email templates and other projects for team, as well as communicated with New York design team. • Helped execute brand story themes and distribution strategy to meet content marketing goals, helped manage content driven, website, email, and PR campaigns. Assisted in managing and maintaining editorial calendar across blog and social media. Optimized content for search (SEO). • Designed email templates and other projects for team, as well as communicated with New York design team.



Steelmood

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Freelance Designer

  • Jan 2016 - May 2016

  Created pitch presentations, and other design materials needed. Created pitch presentations, and other design materials needed.